838: THIS is the path to getting better!

Transcript

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Hey, what is up?

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Welcome to this episode of the Entrepreneur to Entrepreneur podcast.

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As always, I'm your host, brian LoFermento, and I'll tell you what one of my favorite things to talk about within the world of entrepreneurship is quantity versus quality.

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It's been a while since we've talked about this, and in this episode, we're also going to talk about the path to getting better at anything.

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I'm excited about this one.

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Let's dive in.

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Path to getting better at anything.

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I'm excited about this one let's dive in.

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So if you've been listening to this podcast for a long time, then you will know that one of my favorite things to do on a quarterly basis usually is go back through all my old highlights of all the books that I've read along the years well, really, along the years since I got an Amazon Kindle, because the reality is that's how I go back and review all of my notes.

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Is that it's a beautiful thing about having a Kindle is that you can actually just make highlights while you're reading, and then those highlights get stored on the internet within your Amazon account, which is pretty cool.

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So I absolutely love that feature, because it means that I get more out of these books that I've read.

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Going back, I mean probably more than a decade.

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At this point, I've got all these books that I've read and all the highlights that I've made, and so I didn't just gain insights from these books at the time that I read them.

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I continue to pick things up because I go back to a book that I read, you know, a dozen years ago literally 12 years ago and I see the highlights that I made back then and I view them through a different lens and it's such a powerful exercise to go through.

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It's why I absolutely not only love reading, but love reading on my Kindle, because I know that I'll revisit it a decade from now.

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And that's really cool to think about, because today's episode is inspired by my favorite James Clear book.

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James Clear, I think, is brilliant in so many different ways.

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I'm on his email list, I read his blog.

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James Clear is an incredible thinker, an incredible writer, and his book Atomic Habits is one that I always recommend to entrepreneurs Not even entrepreneurs.

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I literally recommend Atomic Habits to everybody, especially students.

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It's a book that I wish I found earlier in my life but, of course, didn't come out when I was in college.

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So, atomic Habits by James Clear I'm going to read an excerpt from it because I could tell you this in theory, basically what happened and what James Clear studied in Atomic Habits.

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But I think that it's really articulated quite succinctly by him so that you get the point.

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And that's why it's taking a lot of the heavy load off of me in today's episode, because I'm going to read about what a professor at the University of Florida here in my new home state of Florida, what he did in his photography class in order to get students to take better pictures.

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So here's an excerpt from Atomic Habits by James Clear.

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On the first day of class, jerry Uelsman, a professor at the University of Florida, divided his film photography students into two groups.

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Everyone on the left side of the classroom, he explained, would be in the quantity group.

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They would be graded solely on the amount of work they produced.

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On the final day of class, he would tally the number of photos submitted by each student.

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If you submit 100 photos, you're going to get an A, 90 photos you'll get a B, 80 photos, a C and so on.

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Meanwhile, everyone on the right side of the room would be in the quality group.

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They would be graded only on the excellence of their work.

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They would only need to produce one photo during the semester, but to get an A, it had to be a nearly perfect image.

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At the end of the term, he was surprised to find that all the best photos were produced by the quantity group.

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During the semester, these students were busy taking photos, experimenting with composition and lighting, testing out various methods in the darkroom and learning from their mistakes In the process of creating hundreds of photos, they honed their skills.

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Meanwhile, the quality group sat around speculating about perfection.

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In the end, they had little to show for their efforts other than unverified theories and one mediocre photo.

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So that's the end of the excerpt.

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As to what this professor, jerry Uelsman, did with his photography class, I think it's absolutely brilliant.

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It's something that we've spoken about so many times here on this podcast, including recently.

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I shared with you that quote about the river that's one way to visualize this or the person who is banging on a stone with his hammer, and of course you know the first hundred blows of the stone nothing happens.

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Then the hundred and first blow of the stone.

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All of a sudden it cracks in two, and that quote gets at the nature, the concept of the fact that it wasn't the 101st blow that did the job.

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It was all of the ones that had come before it, but it really is that quantity and I can't remember which year it was.

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You all know that I pick a word of the year every single year and one year I believe it was 2020, actually it was either 2019 or 2020.

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My word of the year was output, and much of my thinking behind that year was I actually don't want to.

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My word of the year was output, and much of my thinking behind that year was I actually don't want to.

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My word of the year for the year before that was better.

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I wanted to focus on making everything I was doing better.

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I wanted to be procedurally better.

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I wanted to make my workflows better.

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I wanted to be better in a lot of different ways.

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And the following year I really sat down and reflected and I just realized I just want to focus on output.

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I want to put way more things out there, and that's what I started doing is that year.

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I played the volume game, literally just a quantity game, and it's funny how things just improve merely by just brute force.

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It's just like what I shared with you a few weeks ago in my solo Sunday episode, which was all about the tennis strategy of the hammering rod Just keep hammering the same thing, find a winning strategy and just keep doing it.

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Now, this episode isn't exactly in that vein, because it's actually not even about finding a winning strategy.

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It's literally just about quantity, and I don't think we talk about this enough.

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That's why I love the photography story here.

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And when I Googled the professor, professor Jerry Uelsman, to read more about this study, I actually came across an article written on Medium by Antonio Parente Jr, where he just titled the article.

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He said quality is the destination, quantity is the path, quantity is the path, quantity is the path.

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I think that's such a powerful way.

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Great title Shout out to Antonio Parente Jr.

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Great title from him for that article because it's so simply sums this up is that if quality is the destination, quantity is the path that gets you there.

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I see so many entrepreneurs and actually I'm really explicitly gonna call out you wantrepreneurs here in today's episode.

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I see so many wantrepreneurs paralyzed by chasing quality because they see quality in YouTubers.

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They see the great videos that YouTubers are pumping out.

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They see the great quality that podcasters are putting out.

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They see the great quality of sales conversations that experienced salespeople and entrepreneurs and business owners are having.

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They see the great quality of writing and proposals and of in deliverables and web copy and sales copy and email marketing that they see from other companies and they really study that and their goal is quality.

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So they ask themselves the question of how can I achieve quality?

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And they believe they trick themselves and I could say they but I could also say we, because I am for sure guilty of this as well.

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Every single one of us, truth be told, is guilty of this is that we believe that the path to quality is information, is learning, is studying.

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We believe that's how we achieve quality, when the real answer is that quantity is the path.

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I was not capable of recording an episode like this totally off the cuff, by the way.

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I really did not have this fleshed out today, I promise you.

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That's why you probably noticed me sitting down and thinking about things a little bit more than usual.

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It's because I'm recording this after midnight and I've got family coming to town, so I've got to be up early.

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But the reality is is that I've just reached this point sheer, merely through sheer, quantity.

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I mean, of course, you can see as well as I can that we are 800, some odd episodes into this show.

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This is episode 838.

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Whether I was good or bad at the beginning of this show, all the way back in episode one I was bad, spoiler alert.

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Beginning of this show all the way back in episode one, I was bad, spoiler alert.

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Whether I was good or bad, it doesn't matter, because I would be miles better today.

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Why Not?

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Because of studying my craft in any way.

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Of course, I have done that along the way.

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But if you do something 838 times, you will get better at it, and so if you want to get better at social media, for example, if that's a goal of yours, I'm not saying you have to.

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A lot of us don't need to use social media for our businesses.

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I, in particular, I don't use social media.

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That's.

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It's kind of a little misleading because I have a team, obviously, that they manage my LinkedIn, they manage my YouTube shorts and other things that we put out there.

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But let's just talk about my personal use of Facebook and Instagram.

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I know a lot of entrepreneurs use that in their businesses.

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They're constantly creating content.

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They're constantly sharing their thoughts.

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I don't do that.

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I love sharing my thoughts here on these Solo Sunday episodes.

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But let's say, let's just pretend that you wanted to get better at social media.

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Now there's a lot of things you could study.

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You could study the art of a great image.

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You could study the art of great typography.

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Maybe the really successful accounts are using some sort of typography.

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I follow a lot of sports accounts, for example Manchester United, the Boston Celtics.

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They do an amazing job of typography On their game days.

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It's unbelievable the graphics that they put out there.

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You could study the captions.

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You could study the time of day.

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You could read a lot of books Jab Jab Jab Right Hook by Gary V.

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It's my favorite Gary V book.

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Jab Jab Jab Right Hook will totally change the way that you view social media.

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But guess what?

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I read about it.

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But I don't have practice with it because I don't post very much on social media.

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And so the reality is you are going to get way better at social media if you just post once, or, dare I say, twice a day for the next year, if you make 365 to 700 posts over the next year, a year from now, you're going to be freaking amazing at social media.

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Over the next year, a year from now, you're gonna be freaking amazing at social media.

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You're gonna have a lot of examples of really terrible social media posts.

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Really terrible pictures, graphics, captions, engagement, wrong hashtags, you fail to follow up with people who left comments, you didn't leave comments on others.

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I always love.

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Emma Whittle, for example, came on our show and she talked about if you wanna be good at social media, you've gotta be social, and I think that's such a simple point that she's made.

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And I follow Emma on Instagram and I see how frequently she is social on social media and that has come through quantity, it's not quality.

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If you look at Emma, for example, who is an awesome guest who we had on this show, and you say, well, she's great at social media, she's great at social media because while you and I talk about it, she does it every single day.

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I see all of her reels that she posts, I see all of her normal posts, I see her stories, all of these things.

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She's in the game.

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You and I are talking about the game, you and I are reading the game, but she's playing the game and she's getting better each and every time.

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And so, in our wakes of anything that we do for me podcast episodes for Emma, social media posts.

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For someone else it could be email marketing blasts.

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For someone else it could be sales conversations.

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Whatever it is that you want to get better at, you are for sure going to leave a trail of terrible examples and of terrible execution in your past, but the point is, for those to live in your past, you have to start executing them.

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You have to start doing them in the present, because the only way you're going to be able to point back and be like gosh I used to be terrible at sales.

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My first hundred sales conversations were absolutely atrocious.

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The only way you'll get to the point of saying that is by embracing quantity.

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You can't wait for quality.

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Quality is only going to come through quantity.

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If you want to get better at talking to strangers, just start talking to strangers.

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Literally anything that you want to get better at in life.

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It's just a quantity game, and I don't think we talk about it often enough.

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That's why I love what this photography professor did.

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Shout out to Professor Jerry Uelsman, because that is an incredible challenge to lay down for your students.

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Think about how welcoming it was for all of those students in the quantity group.

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All I have to do this semester is submit 100 photos and I'm going to get an A.

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That's it.

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I'm going to get an A.

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All I have to do 100 photos.

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I don't care if they're good, I don't care if they're bad, I don't care if they're good, I don't care if they're bad, I don't care if they're incredible, I don't care if they violate a bunch of photography principles.

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I'm going to take pictures for pictures sake.

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And as James Clear so eloquently put it when he wrote about this study conducted by this professor, he said during the semester, these students were busy taking photos, experimenting with composition and lighting, testing out various methods in the dark room and learning from their mistakes.

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And what I think is so beautiful about the way that James Clear wrote that is that they probably didn't realize that that's what they were doing In the midst of exerting all of that quantity.

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They probably didn't even realize that they were quote unquote experimenting with composition in lighting.

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It's probably not something they were cognizant of.

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Why?

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Because they were busy doing the thing and that obviously I'm not saying anything.

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That's rocket science here today.

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You obviously get the gist of today's episode, but I'm hammering this point home because I really I invite you to, I ask you, I encourage you to embrace this, embrace this culture of quantity this week, solo Sunday episodes are fun for me because they're both a look back at the previous week but, most importantly, a look forward of the tone that I want to set for the coming week.

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And so in this past week, if you didn't output anything, if you want to get and pick where you want to get better at by the way, I'm not saying do all the things.

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We've talked about it.

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I think last month we had an episode about can you do all the things simultaneously?

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And the answer is no.

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Please don't try that.

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But whatever it is that you want to get better at, if you want to get better at sales and that's something you've identified this quarter or this year that you want to improve upon, and if you had no sales conversations last week, then you are not getting better at sales.

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If you want to get better at writing copy, but you did not write copy last week, you are not getting better at writing copy, did not write copy last week.

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You are not getting better at writing copy.

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If you want to get better at podcasting or YouTube or writing blog posts, or you want to get better at SEO and you didn't do any of those things this past week, you are not getting better at them.

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That is what today's Solo Sunday episode is all about.

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We need to embrace, we need to create A culture of quantity of output, of just doing the thing, not waiting to get better at the thing.

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Just do the thing.

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That's the path to getting better.

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So clearly, I feel strongly about this topic.

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I think that it's something that has changed my life and I so frequently point back to 2008 when I started my first business, a soccer website.

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I point back to that.

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I mean, I was writing 30 posts a day.

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I was writing 30 articles a day about the world of soccer, and I'm so fortunate that I was naive at that time.

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I'm so fortunate that I was a college student and I didn't have work.

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I didn't have real life responsibilities, I didn't have to worry about money.

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I simply was honing my craft through just doing the thing blindly, not worrying about my quality.

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I thought it was good.

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In hindsight it wasn't all that good, and that's where we talk about leaving that trail of bad executions.

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I thought I was good, but I wasn't worried about quality, I wasn't worried about outcome, I wasn't worried about any of those results.

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I just kept doing it and I know it's easier said than done, but this week, commit to putting those things out there.

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That's the path to getting better.

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So I hope this one hits you where you need it this week, because we all know it.

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It's not rocket science, it's things that we all know.

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But the more we start putting things out into the world, the better our lives, our businesses, are going to be, the more service we're going to be to others, and we're only going to get better at this stuff.

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So we've got some awesome episodes for you this week.

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We're really kicking things off tomorrow with a very special guest, nick Jones, who's someone that I've had fun interacting with, not only during our episode together we had an awesome conversation that you're going to hear in tomorrow's episode but even after the fact.

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This is an entrepreneur and a person that I really respect.

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He thinks about the world very differently.

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We talk about not just business, but we tie it in with consciousness and intentionality and the way that you can actually grow in a way that is deeply meaningful to you and uniquely you.

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You're definitely going to want to tune in to my conversation with Nick Jones tomorrow.

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And then Wednesday we've got the very fun Pete Kusiak coming on the show.

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Pete is going to talk about how to inject fun into everything that you do.

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Not just fun for you, but fun for your clients, fun for your team, fun for everyone who gets to interact with your business.

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I'm really excited for Wednesday's episode with Pete and then Friday we're talking to Chase Eskelson.

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Chase is a really freaking smart dude.

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To be honest with you, chase is someone who works in the world of education and he believes that we can transform the world of education.

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He believes that we can transform the world of education.

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Gosh, we need that.

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Through what?

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Through entrepreneurship, through edupreneurs is what he calls them educational entrepreneurs, no matter what industry you're in.

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I think, hearing the way that chase thinks about his industry, which is an archaic industry we're talking about school, we're talking about academia the way that chase thinks about his own industry, the way he navigates those complexities, there's so many different things you're going to pick up from Chase, not only about what he says, but the way that he thinks that you'll be able to apply to your own business, to your own industry.

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So all these episodes are coming at you brand new this week, as always.

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Pound that subscribe button, because we'll be hitting the airwaves every Monday, wednesday, friday, saturday and Sunday here on the Wantrepreneur to Entrepreneur podcast.

00:19:22.711 --> 00:19:29.127
Hey, it's Brian here, and thanks for tuning in to yet another episode of the Wantrepreneur to Entrepreneur podcast.

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If you haven't checked us out online, there's so much good stuff there.

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Check out the show's website and all the show notes that we talked about in today's episode at thewantrepreneurshowcom.

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And I just want to give a shout out to our amazing guests.

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There's a reason why we are ad free and have produced so many incredible episodes five days a week for you, and it's because our guests step up to the plate.

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These are not sponsored episodes.

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These are not infomercials.

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Our guests help us cover the costs of our productions.

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They so deeply believe in the power of getting their message out in front of you, awesome wantrepreneurs and entrepreneurs, that they contribute to help us make these productions possible.

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So thank you to not only today's guests, but all of our guests in general, and I just want to invite you check out our website because you can send us a voicemail there.

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We also have live chat.

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If you want to interact directly with me, go to thewantrepreneurshowcom.

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Initiate a live chat.

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It's for real me, and I'm excited because I'll see you as always every Monday, wednesday, friday, saturday and Sunday here on the Wantrepreneur to Entrepreneur podcast.

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