1295: It's NOT about thinking with more ambition, it's about thinking BIGGER in a different way...

Ever been told to "think bigger," only to feel like it just means chasing more ambitious, overwhelming goals? In this deeply personal Solo Sunday episode, Brian pulls back the curtain on the dominant thought that has been reshaping his entire approach to business for the past six months. He challenges the traditional definition of "thinking big," arguing it's not about the size of your ambition, but the size of your perspective. Join Brian for a raw, unfiltered look inside his head as he explores how shifting from a "me-centric" survival mode to a CEO's vantage point can unlock new levels of growth, opportunity, and impact by creating "excess value" that extends far beyond yourself.

✨ Why This Matters for You

This mindset shift is crucial for moving from wantrepreneur to entrepreneur:

• It helps you break free from the survival-mode thinking that keeps you trapped in the day-to-day grind.
• It empowers you to make decisions as a founder building an asset, not just a freelancer trading time for money.
• It opens your eyes to growth levers beyond your own personal effort, like strategic hiring and smart investments.
• It’s the first step toward building a business that can thrive and create impact, even when you’re not involved.

📝 Key Takeaways

• Bigger Perspective, Not Bigger Ambition. "Thinking bigger" is less about wanting to be the next Minute Maid and more about zooming out to see your business from a 30,000-foot view. It’s about vantage point, not just scope.
• Escape the Survival Trap. Early on, we ask "me-centric" questions to survive (e.g., "How can I replace my income?"). True growth begins when you start asking questions about the business as its own entity.
• Create "Excess Value." When your business generates more value than you need to survive, you can reinvest it. This "excess value" can create opportunities for team members, allow you to invest in better tools, or hire experts to fill your gaps.
• Ask Founder-Level Questions. Instead of asking "How can I do this?", start asking "What does this business need to thrive?" or "What would this look like if I wasn't involved?" The quality of your questions determines the quality of your answers.
• Build an Engine, Not Just a Job. Thinking from a wider perspective means you focus on all the components of your business engine—brand, marketing, client experience, team—and how they work together, rather than just focusing on your individual tasks.

🚀 Put It Into Action

This week, conduct a "Vantage Point Audit" on your business:

• Identify one decision you're making from a "survival" or "me-centric" mindset. How would that decision change if you made it from a "CEO vantage point" focused on the long-term health of the business?
• Ask yourself: "If I were to take a month-long vacation, what part of the business would break first?" This reveals where you're a bottleneck and where you need to build better systems or bring in support.
• Where can you create a small piece of "excess value" this week? It could be documenting a process for a future team member, investing in a tool that saves you time, or paying a contractor for an hour of expert advice.

🔗 Stay Connected

• Subscribe to the show so you never miss an episode
• Connect with Brian on Instagram @imetbrian
• Share this episode with a fellow entrepreneur who is ready to shift their perspective and think bigger.