1404: You get to choose...

Ever find yourself caught in a loop of "Is this even going to work?" It's a question every founder asks, from day one to year ten. In this Solo Sunday episode, Brian gets vulnerable and pulls back the curtain on the most important choice we make every single day: the evidence we choose to look for. He reveals how our brains are wired to find proof for our deepest doubts (thanks, confirmation bias!) and how easily we can build a case for our own failure. But more importantly, he shares the powerful, actionable secret to flipping the script. Using incredible stories like Roger Bannister breaking the 4-minute mile and his own experience starting businesses during the 2020 shutdown, Brian shows you how to consciously seek out the evidence that fuels your belief, inspires action, and ultimately shapes your success.

✨ Why This Matters for You

Choosing your evidence isn't just a feel-good platitude; it's a strategic advantage:

• It’s the cure for analysis paralysis and the self-doubt that keeps you stuck.
• It turns your brain from a doubt-finding machine into an opportunity-seeking missile.
• It gives you the resilience to take action when things are uncertain and the path isn't clear.
• It’s the difference between seeing a market downturn as a crisis versus an unprecedented opportunity.
• It reframes every challenge, making you the creator of your circumstances, not a victim of them.

📝 Key Takeaways

• You Choose Your Reality. There is compelling evidence that your business will fail AND that it will succeed. The one you focus on will determine your actions and your outcome.
• Your Brain is a Search Engine. Your mind’s Reticular Activating System (RAS) will find whatever you program it to look for. If you look for problems, you’ll find them. If you look for progress, you’ll find that instead.
• Belief Fuels Action. Brian never would have started this podcast if he focused on the evidence against him. Believing it could work was the only evidence he needed to take the first step, which is all that matters.
• Be Your Own Roger Bannister. For decades, the 4-minute mile was "impossible" until one person provided new evidence. Your success can shatter your own limiting beliefs and prove what’s possible.
• Find Opportunity in Chaos. When the world slowed down in 2020, Brian looked for evidence of historical opportunity, not reasons to stop. He started two businesses as a result. The story you tell yourself in hard times dictates your results.

🚀 Put It Into Action

This week, conduct your own Evidence Audit:

• Identify one area of your business where you feel doubt creeping in (a new marketing channel, a product launch, a sales goal).
• For the next 3 days, actively search for and write down 3-5 pieces of evidence that suggest it will work. This could be a small win, a positive comment, or another company's success story.
• Ask yourself: If I KNEW this would succeed, what one action would I take right now? Then, go take that action.

🔗 Stay Connected

• Subscribe to the show so you never miss an episode
• Connect with Brian on Instagram @imetbrian
• Share this episode with a fellow entrepreneur who needs to shift their focus from doubt to possibility