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Hey, what is up?
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Welcome to this episode of the Wantrepreneur to Entrepreneur podcast.
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As always, I'm your host, brian LoFermento, and I'll tell you what today's guest is totally going to knock your socks off.
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She has incredible energy to go along with her incredible expertise, and she's a fellow entrepreneur.
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So let me tell you all about today's guest.
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Her name is Acacia Thornton.
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Now, acacia is not your typical entrepreneur.
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She also has a background as an attorney.
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She's also equally adept when it comes to all the spiritual and mindset stuff that goes into all of our entrepreneurial journeys and, yes, she absolutely loves talking business.
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So I'll tell you a little bit about Acacia Thornton.
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She is an award-winning speaker, she's a former Fortune 500 attorney turned spiritual and business coach, and she is also a global citizen who calls Las Vegas home when she's not exploring the world as a digital nomad.
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Fun fact about her she's been to six continents.
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What's the one that she's missing?
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It's not Antarctica she's been there it's Australia.
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So her and I were joking off air about travel and all the freedoms that come with being an entrepreneur.
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So we're going to learn a lot about all things legal, about business growth, about the mindset stuff behind our entrepreneurial journeys, because what I love about Acacia is that her mission is to help clients maximize profitability and growth with their contracts and licensing, but she does it by talking in sales speak instead of legal speak, which I will say for lawyers it's not always the easiest thing to do.
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So we're going to learn a lot from her today.
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I'm not going to say anything else.
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Let's dive straight into my interview with Acacia Thornton.
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All right, acacia, I am so excited that you're here with us today.
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First things first.
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Welcome to the show.
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Thanks, Brian.
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I am so excited to be here.
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Our energy is just gonna like go through the room today.
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It's gonna be amazing yes, the one thing I know is that time is gonna fly, because when two people are as excitable as us, this stuff just happens to breeze by.
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So okay, so you're gonna kick the party off.
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Take us beyond the bio.
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Who's Acacia?
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How'd you start doing all these cool things?
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oh my gosh.
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In some you could say that the universe planted that seed many years ago.
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But I'll admit I didn't listen to it for the longest time and I went on this big path of being an attorney doing the corporate route.
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My father and my stepmother were entrepreneurs so I had business owners in the house and I decided that was not for me, that's not who I am, and I went the traditional, safe, corporate route and I worked very hard at that the honors, degrees, the advance, this advance, that big resume.
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But it didn't take long for life to slowly show me the truth, the truth about who I was on the inside and, most importantly, the parts I wasn't listening to.
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Who I was on the inside and, most importantly, the parts I wasn't listening to because I felt I had to be all or nothing and that my label, my titles, were who I was.
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And I took the time, the years, to readjust, realign.
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And now I am so thrilled to say I have a multi-preneur business.
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I've got three brands, I've got myself and my speaking and the idea of knowing business, having a business degree background.
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I've been a mentor with the Small Business Development Center and the Wells Center for Small Business.
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So big business background, but then I went to go do legal and help businesses succeed and meet their revenue goals from a legal standpoint and from sales.
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I've got two different awards in sales as well, but none of it would have been a value if I hadn't taken the time to spiritually align to myself and bring all of myself into every day moving forward, and that's where we're at now.
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Yeah, I love that overview, acacia, especially because it's something that we talk about.
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I'd say probably like every 50 or so episodes it's come up in this show's history about that very topic of labels and identity, because it's something that we all have to weave through.
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You and I were talking off the air, obviously, about travel and the fact that when we're all corporate employees which we've all been there you know that is a part of our life because it does shape who we are and how we live.
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It affects our lifestyle, it affects our energy levels, it affects what we're working on and what our schedules are like, whereas now I love that term multi-preneur it's funny, I use all sorts of preneur words, but it's the first time I've actually thought about that multi-preneur, so I can join you there.
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When we think about these things we doacia, I used to dread that question of what do you do?
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How do you navigate that with so many different things that you do?
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honesty, genuine authenticity.
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Right when you know where you stand in the universe, you understand why you've been through everything you've been through and the power, the empowerment from the soul and the energy you have to share, and you know that you are value, you bring value.
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Everything you do is with love with others, you get excited to share it and because it comes from a place of truth and honesty and when you're truly standing in who, you are, taking all of it with you, the good and the bad.
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One thing I recently really took the moment to stop and settle into is self-love is not possible without accepting the heartbreaks and the failures and the maybe I could have done that better or I wish I was a better version of myself and stopping and bringing all of that forward with truth and honesty from the inside out, you just start to glow.
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Yeah, I love that.
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I want to start with that spirituality actually, because obviously we're going to talk about a lot of the legal protection stuff that you help business owners with, which I'm sure listeners are thinking you've got Acacia here.
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She is an attorney with so much energy that we actually want to hear her talk about that stuff before we get there.
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I want to go into that spirituality stuff because you obviously put a lot of amazing content into the world.
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You're a public speaker as well.
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How's that factor into it?
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Because I think we're fortunate that here in 2025, people know that this is a thing we must focus on.
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But what?
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Where does that focus come from for you personally?
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And then, how do you help others navigate that in a world where they just want to be focused on that?
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Maybe the top line and the bottom line.
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Right, there's a reason why we do everything, and you could sit there and make a brand that is perfect on paper, but it's no different than making the resume that's perfect on paper.
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Your journey is your personal journey.
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Your business is you, and as you grow and thrive, the business gets's perfect on paper.
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Your journey is your personal journey.
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Your business is you, and as you grow and thrive, the business gets to grow and thrive.
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That's what's amazing is it's all a journey and we want to enjoy the journey.
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Sure, sometimes we have the goals of I'm after a $20,000 a month or I want my first million dollar year.
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We have those drives.
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But it's the journey that is life and making sure that we get the opportunity to thrive and grow along.
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That is really important, no matter what you decide to do with your life and your time, because it's uniquely yours and you'll never get those moments again.
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Each moment is truly once in a lifetime.
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Yeah, it's true, acacia how has that manifested?
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You've obviously worked with a lot of other business owners in addition to being a business owner yourself.
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What are some once in a lifetime?
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Yeah, it's true, acacia.
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How has that manifested?
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You've obviously worked with a lot of other business owners in addition to being a business owner yourself.
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What are some of those common stumbling blocks?
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Because what I find actually I'll preface it with a quote that I've always loved which is you are confined only by the walls that you build yourself, and I found that so frequently we may not even recognize those walls that we've built ourselves.
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We may not even recognize those walls that we've built ourselves.
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Yeah, when I'm working with a lot of younger entrepreneurs and I say younger as in tenured doing the experience age is irrelevant is the idea that making a business, there's a proper algorithm, which there is.
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There is a certain steps, process, things to that.
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But there isn't one perfect way to do it, because everything that has been done and has been successful has already happened.
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Somebody else already did it.
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Now that doesn't mean it can't help you be great and better at it.
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That's why we have mentors, that's why we have leaders, that's why we have coaches to bring us out of ourselves and avoid some of those skin, knees and the bruises that happen in entrepreneurship in those early years is to go through somebody who can be like, hey, don't do that, do this instead so we can have the smoother route.
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But even if you did it all perfectly and this was a mistake I had with my first business coach perfectly, and this was a mistake I had with my first business coach is I hired somebody who I knew understood the checklist and that I felt disciplined enough to do the checklist.
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But it didn't take long, somewhere around week five or six, to be like, wait a minute, where's me in all of this?
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Who am I in all of this?
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Is this really expressing the way I want?
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Because, in manifestation and the law of attraction, our frequency is the number one thing to draw and attract what we're after.
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And so if I'm not in it on those passionate, spiritual, excited, motivation levels, how can it come to be something that is gonna make me feel aligned, spiritual, passionate and motivated?
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And so I would say that is sticking to the checklist, sticking to the algorithm, as if that's the most important thing, because I'd say it's half, maybe even less than half, of what really matters.
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At the end of the day, what matters is you.
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Yeah, acacia listeners tuning into an entrepreneurial podcast with an attorney as a guest probably don't expect this conversation, but it is the one that so many need.
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You talk about frequencies and we have to go there while you're here with us on the air because I love that concept of your.
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Vibe attracts your tribe and I think that colloquially we lose the fact that when we say vibe, we are talking about vibration, and I once read a book where the author talked about guitar strings and if you pluck one guitar string, obviously it's the sound of the vibrations that we hear, but what we don't maybe realize or appreciate is that the other strings around it are also responding to those vibrations and it's all contributing to the sound that we hear.
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Talk to us about that frequency.
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A lot of people think that it's kind of this external force that we don't have a say in.
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I'd love to hear your perspective on it.
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Yeah, it's, of course, a long-winded thing, but I'm a big believer in that.
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You know you're the antennae and where does those thoughts come from, when does everything come from that we have these visions to move us forward towards goals, but they're uniquely yours.
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You're the only person who got that frequency, that message, and you're the only person who can choose whether or not to step into it.
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When it comes to raising our vibration and let's just be honest, life can be stressful.
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I handle a lot of things and I love all of them, but that doesn't mean that sometimes something doesn't run late and I'm going to be to the next thing exactly in this own moment.
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So what do you do when life just happens at you?
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And I'm a big believer in the 2%, the 2%.
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Look, sometimes it's a little stressful to try and get my energy up to here today, but I'm trying to get to here in my life.
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So if I'm right here, what can I do?
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Just to bring it up a little bit closer?
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Right, what's one thing that's a negative or there's no neutral thoughts, but sometimes we think there are to just take it a little bit further and just slowly elevate.
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Because where we go to in our stressful moments where we go to when life feels hard.
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That's our default, which also means that's the lowest that we automatically go.
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So if you just continue to raise the floor a little bit, next thing you know you're hanging out up here and you're like whoa, Because when we're up here in our frequency, when you have that higher frequency, suddenly there is more love, more passion, more connection and you feel the vibrations differently.
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You are connecting and attracting things while also being there, and it just creates this sort of cycle, this give and take of just more love and enjoyment and authenticity from you.
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That just makes life that much better, that much better.
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And if you could do a lot of 2% right, they can't compound very quickly.
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Yeah, for sure, acacia.
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I love the way you talk about this because it is a complex, it is a deep and it's kind of an intangible topic for most people who have never done that work before, but it's incredibly important for all of us on our entrepreneurial journeys.
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But I extrapolate most things beyond just business.
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It's important for our life journeys and I think that's so important.
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A lot of people will be thinking to themselves Acacia, you're not the typical attorney out there and obviously a big part of your work is helping business owners increase their profits, but also having that level of protection.
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How's all this stuff fit in?
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Because I would imagine that the way and the style in which you work, it all probably blends together beautifully to set people up for success.
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Talk to us about that intersection.
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Yeah, well, it first started off with my own identity as myself.
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Right, I went on to go be this lawyer, had the resume, building myself up in these big corporations.
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These are jobs that you're around, a certain type of person, a certain type of frequency, and I'm telling myself I am a lawyer, I am a lawyer, you're a lawyer, you're a lawyer, you have to be this, you have to be this certain way, you have to do these certain things.
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And then I sort of snapped from the inside out, being like, look, just because I'm kinder, just because I can talk in a more passionate and approachable way, just because I can focus on the business side of things, that was one thing that surprised me is how many attorneys never took a business class, never had a background in business.
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They can be your business attorney and not know anything about business.
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Yet here I was with seven years of business experience, and so I realized that I wasn't going to suddenly forget the parts of a contract or forget what copyright law is, just because I was kinder, because I was calmer, because I was less stressed.
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And so it first started off breaking myself away from the messages and the energy of what I had felt I needed to do and be, to be a great attorney and realizing that's not who I am, that's not who I am at all.
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I am this happy, hopeful, loving person with a lot of energy.
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So why can't I be me and still know everything I know and do everything I do as me?
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So it started there and then, as I started to share that online and share that with others, people might especially my business clients were kind of like wait a minute, what?
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And I remember one client in particular.
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She had done such amazing work to elevate her frequency and get into alignment that her revenue tripled in two weeks.
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It was like that and she'd already been in business for a decade.
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So to come into this level of alignment was insane.
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But part of her package was that we were going to create contracts that supported her in what her business goals were at the end of her time with me and of course I've got some templates I've created over the years and starting points.
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But for her I was like her frequency, her energy, her alignment that deserves something at that frequency and alignment.
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And so we started talking about what to put in this contract that matched who she was now.
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What is her workflow now, when she does this type of work, what is the way she wants to be paid and on what type of schedule.
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We have these things called acceptance.
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You can do all the work and your clients still choose not to pay you.
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So let's put something in the contract that makes sure you're getting what you're worth, how you want that to be, and put terms that enhance that, that give you more empowered communication, because that's what a contract is.
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Contracts are not there so we can sue our customers.
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It's not what we use them for.
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We turn to the contract when there's a difficult moment with our customers.
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We need answers.
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They think one thing, I think another.
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How do we resolve this?
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Let's see what the contract says.
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So by having a contract that was in alignment to who she is now, she's off with these energetic vibes, just having a completely different life, and it was just so amazing and empowering to see.
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Yeah, acacia, I love that real life story, especially because I think to myself, in an age of AI, probably most people that alignment you talk about.
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They're not aligned in any way with their own business or even their own voice or attitude, because they're probably just asking AI to generate very generic contracts.
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Talk to us about the contracts that we should have in a world where probably more and more people are turning to AI.
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Or even worse, acacia, maybe one thing that AI has helped is that maybe at the worst, a lot of people don't even have these contracts.
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Maybe at this point they have some sort of contracts.
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Talk to us about the importance that these documents and the workflows that they bring to the table force into our businesses and into our lives and into those client relationships.
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I love how you talk about communication there.
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Yeah, so a contract.
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There's two key things to know.
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One, there's a reason.
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There's not one standard contract for every business.
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Every business you work at Apple, spotify, the companies you work at, no matter what your sourcing is right, where all of your vendors and suppliers there's a reason.
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They all have different contracts.
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That's because the contract needs to be custom to this business relationship and to how you do business.
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That means your particular business model.
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Not even your competitors will work for you.
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People think that there is one default for everything.
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There's not.
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There's not at all.
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The law does not say this shall be your contract.
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Contracts are an option.
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What's in the contract is an option.
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It's optional.
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So why are those the words that you have there?
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What impact do those words have on you as a business owner?
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What way do those words impact your customers, your suppliers, if something goes wrong, what are the types of unique situations good and bad that might come up for you in your business and how do you want to handle them?
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Because that's what your contract should represent is you and your way of doing business.
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There is zero law that says your contracts must be this way Zero.
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Everything in your contract is 100% above and beyond the law, but you do want to make it legally enforceable.
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So we have that element.
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And then, of course, there's AI.
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Ai is two things that is going to really fall short.
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I think we all know that if we ask AI to completely replace us, it won't do it 100%.
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That's because AI isn't designed to replace everything 100%.
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And it doesn't matter what your job is.
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Even if you want a picture created, even a picture doesn't come out great Sometimes.
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You'd rather have a great designer create something for you or your website.
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And this is where AI falls short, with the law as well, the way it's been trained.
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It has been trained on things that are accessible in the public domain, are accessible in the public domain, and that means all the customized stuff, all the stuff behind the scenes, which 99% of every contract out there is confidential, meaning AI never saw it.
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So AI has a very limited training on what is and should be in a contract Two.
00:19:43.461 --> 00:19:44.913
It's actually not capable of replacing anything.
00:19:44.913 --> 00:19:46.645
And, last but not least, it's actually not capable of replacing anything.
00:19:46.645 --> 00:19:56.580
And last but not least, ai still has not passed the bar exam, so it can't even know the basic knowledge that is necessary, let alone the practicalities and the customization.
00:19:56.580 --> 00:20:07.219
When I see people come with a contract from AI, it is basically a broken contract, if not even a real contract that's enforceable at all.
00:20:08.130 --> 00:20:16.865
Yeah, I would imagine it's just like what I think a lot of us did in college and in high school we Google for Microsoft Word templates to at least give us a beginning point.
00:20:16.865 --> 00:20:19.473
So, yeah, it's really cool to hear your perspective.
00:20:19.473 --> 00:20:39.604
Obviously, having seen contracts for a living for so long, you know what to look for in there, and so I want to ask you this, because I would imagine that most people, it's just like insurance None of us want it, none of us want to think about it until, of course, we need it and we talk about this with cybersecurity guests as well is that it's a luxury when we don't have to focus on it?
00:20:39.604 --> 00:20:42.473
But preventative measures are important for that.
00:20:42.815 --> 00:20:46.787
Acacia, what's your approach with business owners and I see the testimonials on your website.
00:20:46.787 --> 00:20:48.718
One of your brands is CEO Legal Coach.
00:20:48.718 --> 00:20:59.939
We'll be dropping links at the end of today's conversation, but I can feel in your testimonials how at ease these business owners are, knowing that they're taken care of and protected.
00:20:59.939 --> 00:21:08.694
Talk to us about the preventative nature versus all the people out there who are guilty of waiting until something happens to start taking it seriously.
00:21:10.198 --> 00:21:15.154
I think part of it like let's go back to vibes, right, let's go back to frequency.
00:21:15.154 --> 00:21:26.942
When we come to anything in our business out of fear, out of doubt, out of unworthiness, we're not injecting the elevation that we want in our lives.
00:21:26.942 --> 00:21:37.876
And so when we come to contracts out of I have to, I'm doing this to protect myself, I'm doing this because bad things have happened to me, I'm doing this because I have to.
00:21:37.876 --> 00:21:41.683
We don't bring positivity into our business.
00:21:41.683 --> 00:21:44.896
We all know that business is done on contracts.
00:21:44.896 --> 00:21:53.313
Every deal you've ever closed, no matter whether you were working as an employee or in your business, it's not really the handshake, it's when that signature hits that paper.
00:21:53.313 --> 00:22:00.913
And so that is how core the crux of your business that a contract is.
00:22:01.635 --> 00:22:04.462
And we don't want to bring fear, doubt, uncertainty, unworthiness.
00:22:04.462 --> 00:22:11.219
Protect yourself, save yourself those traditional legal messages, because what else is that contract?
00:22:11.219 --> 00:22:13.818
That contract is your revenue.
00:22:13.818 --> 00:22:16.458
That contract is the project you're going to bring to life.
00:22:16.458 --> 00:22:23.864
That contract is how you're going to work with this customer or the supplier over the next three, five, ten years.
00:22:23.864 --> 00:22:25.938
This is a relationship.
00:22:27.950 --> 00:22:32.621
Supplier over the next three, five, 10 years, this is a relationship and the contract is just the boundaries to help everyone stay on the same path, towards the same direction.
00:22:32.621 --> 00:22:46.773
And so when we start to look at our contracts from a place of love, passion, elevation, bringing people together and we get revenue, we get to meet our revenue goals and all these things on top of that, that's when the greatness comes out.
00:22:46.773 --> 00:22:52.435
That's where the goodness is and that's where I think a lot of my clients find themselves more excited.
00:22:52.435 --> 00:22:58.858
They know this is for them and what they're doing in their business and in their lives and it's going to be part of their elevation.
00:22:58.858 --> 00:23:08.916
And I think that having those different mindsets really helps us understand what we're bringing into our business, whether we use or don't use a contract.
00:23:09.660 --> 00:23:32.559
Yeah, acacia, I want to switch gears a little bit, because hearing you talk about the legal world is really fun, because I would imagine that part of your skill set there is your ability to analyze a lot of data and complex data and make sense of it, and so I would imagine that that translates really well to your one-on-one coaching, the business coaching that you offer for others, because part of your job there is to make sense of all these different moving parts.
00:23:32.559 --> 00:23:37.016
Oh, and not only is it the business, it's also the founder, and all of the things that we've talked about so far.
00:23:37.016 --> 00:23:39.369
These are the most complex things in the world.
00:23:39.369 --> 00:23:41.373
What's that process look like for you?
00:23:41.373 --> 00:23:42.934
When we talk about business coaching?
00:23:42.934 --> 00:23:50.324
How do you even begin to make sense and start to paint the picture of the landscape of someone's business and themselves as the founder?
00:23:51.545 --> 00:23:56.061
yeah, well, as always, it's not about me, it's about my client, right?
00:23:56.061 --> 00:23:57.307
Who is my client?
00:23:57.307 --> 00:23:57.949
What do they want?
00:23:57.949 --> 00:23:58.811
Why are they here?
