1157: Your logo is NOT your brand! Here's your branding hierarchy w/ Andrew Walker & Hayden Anderson
Branding isn’t just about logos—it’s about emotion, connection, and storytelling. In this dynamic episode, co-founders of KANSO Creative, Andrew Walker and Hayden Anderson, pull back the curtain on how they help small businesses become unforgettable brands. From their design philosophies rooted in Japanese aesthetics to their client stories that spark real emotional resonance, Andrew and Hayden prove that great branding starts with knowing who you are.
Whether you're just starting out or looking to elevate your presence, this episode is packed with branding gold and actionable insights to help you stand out in a crowded market.
💡 What You'll Take Away For YOUR Business
- 🎯 Why branding is more than a logo—and how to build a brand with soul
- 🧠 How the “KANSO Hierarchy” can help you prioritize branding, websites, and social media
- 🎙️ The exact questions to ask to uncover YOUR unique story (even if you think you don’t have one)
- 🌐 Why your website is more important than your Instagram feed for business credibility
- 🎨 How to align visuals, messaging, and vibe to create a truly cohesive brand
- 💬 What small businesses get wrong about storytelling—and how to fix it fast
- 📈 How branding consistency builds trust and drives growth
📝 About the Guests
Andrew Walker and Hayden Anderson are the co-founders of the KANSO creative, a brand identity and digital marketing firm dedicated to helping independent and community-rooted businesses tell their stories and stand out. With a shared background in design, branding, and strategy, Andrew and Hayden have built a company that transforms businesses into unforgettable brands through intentional storytelling and innovative design. Their expertise spans custom website development, SEO, social media management, and brand identity creation—all aimed at helping businesses thrive in an increasingly digital world. Today, they’re here to share insights on the power of branding, the role of storytelling in business, and how companies can elevate their presence in a crowded marketplace.
🎯 Andrew & Hayden's BEST Piece of Advice for Wantrepreneurs and Entrepreneurs
🗣️ “Tell your story to yourself. Then share it—even if it feels cringey.” – Hayden Anderson
🗣️ “Motivation comes and goes—consistency is what creates success.” – Andrew Walker
📢 Memorable Quotes
“A logo is your smile—branding is your whole personality.” – Andrew Walker
“Your story is the bridge between you and your audience. Tell it boldly.” – Hayden Anderson
💡 Actionable Takeaways
✅ Revisit your brand story—write it down and practice saying it out loud
✅ Don’t build a website until your brand identity is crystal clear
✅ Audit where your brand shows up (email, social, signage)—then unify it
✅ Record a short video sharing your “why”—and post it (cringe and all!)
✅ Map out your customer journey and align every touchpoint with your brand voice
🔗 Links & Resources
- Visit The KANSO Creative’s Website
- Follow The KANSO Creative on Instagram
- Find The KANSO Creative on Facebook
- Follow The KANSO Creative on LinkedIn
- Connect with Hayden on LinkedIn
- Connect with Andrew on LinkedIn
