1198: Making WELLNESS more accessible... AND building a franchise-ready model w/ Ann Edwards
Ann Edwards, founder of TherAnnu Restorative Spa and a seasoned physical therapist, shares her journey from solo practitioner to visionary wellness entrepreneur. In this episode, she unpacks how she turned a one-room office into a rapidly growing wellness brand, now entering the franchising space. Her story is filled with valuable lessons on business model evolution, customer obsession, and balancing hands-on healing with high-impact leadership. If you’ve ever dreamed of building a scalable, service-based business rooted in purpose, this episode is your roadmap.
💡 What You'll Take Away For YOUR Business
- 🚀 How to grow from solo operator to multi-service brand with smart, intentional scaling
- 🧠 Why deep customer understanding is the key to service design and retention
- 📈 The framework Ann used to turn her wellness practice into a franchise-ready business
- 🎯 How to position your business as accessible and mission-driven—not just luxurious
- 👥 Hiring for attitude and potential: why culture-fit beats skillset
- 🛠️ How to price services and packages to maximize value and build recurring revenue
- 🌱 Why your executive time should blend strategy, leadership, and practitioner work (if it lights you up)
📝 About the Guest
Ann Edwards, Doctor of Physical Therapy, is the founder of TherAnnu Restorative Spa, a fast-growing wellness brand blending hands-on therapy with modern restorative services like cryotherapy and infrared sauna. Committed to making wellness accessible and sustainable—not just a luxury—Ann aims to redefine how people care for their bodies. She is also leading TherAnnu’s expansion through franchising, empowering others to bring therapeutic care to their communities.
🎯 Guest’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs
“Have fun with the journey. Don’t take things too seriously—appreciate the position you’re in.”
Key takeaways from Ann’s advice:
✔️ Enjoy the entrepreneurial path—even the hard parts can be fulfilling
✔️ Gratitude and lightheartedness improve team morale and customer experience
✔️ Your mindset trickles down into how your business shows up for others
📢 Memorable Quotes
- “I like the creativity side of entrepreneurship. I like the problem solving where things aren’t mundane.” – Ann Edwards
- “Fair. Kind. Firm. Those are the three things you need to be as a leader.” – Ann Edwards
- “We want to be accessible to everyone. This shouldn’t just be something for the super rich.”
💡 Actionable Takeaways
- ✅ Offer a “wellness advisor” session to guide customers through your offerings and personalize their experience
- ✅ Use memberships and flexible pricing tiers to make services feel accessible and increase retention
- ✅ Document internal processes—even if you’re not franchising yet, it brings clarity and scalability
- ✅ Educate your staff and clients consistently to position your services as essential, not optional
🔗 Links & Resources
