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May 4, 2023

15 Ad Platforms Every Entrepreneur and Small Business Should Know About

15 Ad Platforms Every Entrepreneur and Small Business Should Know About

When it comes to paid ads, everyone always thinks about the classics: Google Ads and Facebook Ads. The reality is that there are a TON of great ad platforms out there that can accelerate your company being seen by your ideal customers and clients, and each platform has its own set of targeting options, each with its own niche audience that it can give you direct access to.

In this blog post we'll give an overview of each of these platforms so you can start your journey of seeing which one can work for your business.

1. Google Ads

Google Ads is the biggest and most popular ad platform, allowing you to reach a vast audience by displaying your ads on Google search results, websites, and YouTube. Google Ads offers a variety of targeting options, including keywords, demographics, location, and interests. Google Ads is suitable for almost any target audience, as users of all ages and interests use Google's services.

Example Application: A local bakery can use Google Ads to target local customers searching for keywords like "bakery near me" or "best cupcakes in town." They can also use demographics and location targeting to reach nearby customers who are likely to be interested in their products.

2. Facebook Ads

Facebook Ads provides a powerful platform for reaching users on Facebook and Instagram, the world's largest social media networks. Facebook offers detailed targeting options based on user demographics, interests, behaviors, and connections. With billions of users worldwide, Facebook Ads is ideal for reaching a wide variety of potential customers.

Example Application: A fitness studio can use Facebook Ads to create engaging ads targeting users with interests in fitness, health, and wellness. They can also leverage Facebook's location targeting to reach potential customers in their area and use lookalike audiences to find new users similar to their existing customers.

3. Twitter Ads

Twitter Ads allows you to promote your tweets, accounts, and trends to a targeted audience on the Twitter platform. Targeting options include keywords, interests, demographics, and tailored audiences. Twitter is particularly popular among younger, tech-savvy users, making it ideal for brands targeting millennials and Gen Z.

Example Application: A software startup can use Twitter Ads to promote their software by targeting users who follow relevant industry influencers and engage with tech-related content. They can also use keyword targeting to reach users discussing topics related to their product.

4. LinkedIn Ads

LinkedIn Ads is perfect for B2B advertising, as it targets users on the world's largest professional network. Options include job title, company size, industry, and skills. LinkedIn's user base consists mainly of professionals, making it ideal for businesses targeting other businesses or professionals.

Example Application: A digital marketing agency can use LinkedIn Ads to target potential clients by focusing on specific industries, job titles, and company sizes. They can also create sponsored content that showcases their expertise and drives engagement from their target audience.

5. Pinterest Ads

Pinterest Ads allows you to reach users through Promoted Pins, targeting users who are actively looking for inspiration and ideas. Targeting options include interests, keywords, demographics, and customer lists. Pinterest is popular among users who enjoy visual content and DIY projects, making it ideal for brands in the home, fashion, and creative industries.

Example Application: An online clothing boutique can use Pinterest Ads to promote visually appealing pins featuring their latest clothing lines. They can target users interested in fashion, accessories, and style trends, as well as use keyword targeting to reach users searching for specific clothing items or styles. They can also create shoppable pins to make it easy for users to purchase items directly from the platform.

6. Snapchat Ads

Snapchat Ads offers a unique way to engage with users through short, full-screen, vertical video ads on the Snapchat platform. Targeting options include demographics, interests, behaviors, and custom audiences. Snapchat is especially popular among younger audiences, with a strong presence among Gen Z and millennials.

Example Application: A cosmetics brand can use Snapchat Ads to create engaging, visually appealing video ads showcasing their products. They can target users who follow beauty influencers, show interest in makeup tutorials, and engage with other beauty-related content.

7. TikTok Ads

TikTok Ads enables businesses to tap into the fast-growing, short-form video platform, allowing you to create ads that blend seamlessly with user-generated content. Targeting options include demographics, interests, and custom audiences. TikTok has a massive user base, with a strong presence among younger audiences such as Gen Z and millennials.

Example Application: A trendy streetwear brand can use TikTok Ads to create engaging, on-trend video ads featuring their latest collections. They can collaborate with popular creators or develop challenges that encourage user-generated content, showcasing their products in action.

8. Reddit Ads

Reddit Ads allows businesses to target users on the popular discussion platform, with ads appearing in user feeds and within specific subreddits. Targeting options include interests, subreddits, and demographics. Reddit attracts a diverse user base with a wide range of interests, making it suitable for various niche markets.

Example Application: A board game manufacturer can use Reddit Ads to promote their board games by targeting users who subscribe to relevant subreddits, such as r/boardgames, r/tabletop, and r/gaming. They can create engaging ad copy and visuals that resonate with the Reddit community.

9. Quora Ads

Quora Ads enables businesses to reach users on the popular question-and-answer platform, placing ads next to relevant content and answers. Options include topics, keywords, interests, and demographics. Quora attracts users who seek knowledge and enjoy in-depth discussions, making it ideal for businesses targeting intellectually curious and engaged audiences.

Example Application: An online learning platform can use Quora Ads to promote their courses by targeting users who engage with topics related to their course offerings. They can create ads that demonstrate their expertise and provide value to the Quora community.

10. Spotify Ads

Spotify Ads allows businesses to reach users through audio, video, and display ads on the popular music streaming platform. Targeting options include demographics, interests, music genres, and playlists. Spotify appeals to a wide range of users who enjoy music, podcasts, and audio content.

Example Application: A local concert venue can use Spotify Ads to promote upcoming shows by targeting users based on their location, music preferences, and listening habits. They can create audio ads that capture the excitement of live performances and drive ticket sales.

11. Outbrain

Outbrain is a native advertising platform that allows businesses to display their content on top publisher websites, reaching users through sponsored articles and recommendations. Options include interests, demographics, location, and browsing behavior. Outbrain appeals to a wide range of users who consume content online, making it suitable for businesses targeting various audiences.

Example Application: A travel agency can use Outbrain to promote their blog articles and travel packages by targeting users interested in travel and adventure. They can create engaging headlines and images that encourage users to click and read more about their offerings.

12. Taboola

Similar to Outbrain, Taboola is a native advertising platform that displays sponsored content on top publisher websites, driving traffic to your site. Targeting options include demographics, interests, location, and browsing behavior. Taboola caters to a diverse user base, making it suitable for businesses targeting a variety of audiences.

Example Application: A financial services company can use Taboola to promote their informative articles and guides on personal finance and investing. They can create compelling headlines and images that drive users to click and learn more about their services.

13. AdRoll

AdRoll is a retargeting platform that helps businesses re-engage with users who have visited their website or interacted with their content in the past. AdRoll uses user browsing behavior and website interactions to target ads effectively. AdRoll is suitable for businesses looking to re-engage users who have shown interest in their products or services.

Example Application: An online furniture store can use AdRoll to retarget users who have visited their website but did not complete a purchase. They can create display ads showcasing products the user viewed, offering incentives like discounts or free shipping to encourage them to complete their purchase.

14. Amazon Advertising

Amazon Advertising allows businesses to reach users on the popular e-commerce platform, displaying ads on product pages, search results, and other placements. Options include keywords, product categories, and customer interests. Amazon Advertising is ideal for businesses selling products online, as users are already in a shopping mindset.

Example Application: A home electronics retailer can use Amazon Advertising to promote their products by targeting users searching for related keywords or browsing similar product categories. They can create engaging product images and descriptions to capture users' attention and drive sales.

15. Bing Ads

Bing Ads allows businesses to reach users through search ads on the Bing search engine and its partner sites. Targeting options include keywords, demographics, location, and device. While Bing's user base is smaller than Google's, it still provides a valuable opportunity to reach a unique audience.

Example Application: A legal services firm can use Bing Ads to target potential clients searching for legal advice or representation. They can create compelling ad copy that highlights their expertise and encourages users to contact them for a consultation.

We hope you find these 15 ad platforms helpful in growing your business and reaching your target audience. Remember, the key to a successful ad campaign is understanding your audience, selecting the right platform, and creating engaging ads that resonate with your potential customers. Happy advertising!