Discovering Alignment: Shervon Laurice on Embracing Authentic Business Paths

In the midst of the 2020 pandemic, Shervon Laurice transformed her career from a psychotherapist to a transformational coach, embracing her full potential and stepping into the spotlight. Her journey, featured in this Wantrepreneur to Entrepreneur Spotlight, highlights the power of inner work as a business strategy. Shervon helps leaders and entrepreneurs navigate identity friction, empowering them to grow without burnout. By prioritizing mindfulness over external tools, she has redefined success—leading with presence and clarity. Her story is a testament to the impact of aligning personal growth with professional aspirations.

Hi, Shervon! Thanks for joining us today. Tell us about your business. Who do you serve, how do you serve them, and what's the impact that your business and work makes?

I am a Transformational Coach and creator & host of The Expansion Room Podcast. I work with leaders, small business owners and entrepreneurs who are hands-on, heart-led, and creative at their core. They're gifted at what they do, yet they often feel stuck when it comes to growing their business without burning out or losing themselves in the process. Many come to me when they've hit a revenue ceiling or a wall of exhaustion that strategy alone can't fix. We work on what's underneath both, identity friction, the gap between who they've been and who their next level of growth is asking them to become. 

Tell us about the moment you finally felt like you went from wantrepreneur to entrepreneur.

During the 2020 pandemic, I shifted from a business owner mindset to an entrepreneurial one. For years, I had been playing small as a psychotherapist, tucked away in my office, seeing one client at a time, and not showing up as my full, embodied self. I had to acknowledge that fear of being out in front of my own business had kept me stuck. So I began the work of releasing that fear and expanding my capacity to hold more. I knew I couldn't lead others into their expansion if I was unwilling to step into my own. I had to give myself permission to become the expanded version of myself and fully express who I am meant to be in the world. Now, as a coach, I get to help others get unstuck and do the same.

Describe the moment or period in your life/career that motivated you to make the entrepreneurial leap.

The 2020 pandemic offered me a lot of time to think and work on who I was "being" in the world then and who I wanted to "be" going forward.

Describe a tool, service, or software that has been a game-changer for your business. How does it contribute to your success?

My game-changer isn't an app or a piece of software. It's meditation and the mindfulness practices I return to every day.

I find it fascinating that so many of us look outside ourselves first when we're searching for the thing that will transform our business. We hunt for the perfect CRM, the smartest scheduling tool, the newest AI platform. Those tools matter, and I use them. But none of them work well if the person running them is depleted, scattered, or operating from fear.

Meditation is how I set my frequency each morning. Before I open my laptop, answer an email, or step onto a coaching call, I take time to ground myself, regulate my nervous system, and reconnect with who I am and what I'm here to do. That practice allows me to show up as my full self every day, not a reactive, overextended version of me.

The impact on my business is real. When I'm centered, I make clearer decisions. I lead with presence instead of pressure. I hear what my clients actually need rather than what I assume they need. And when I notice myself feeling stuck, whether it's hesitation around a big launch or resistance to being more visible, my practice is where I find my way back to clarity and get unstuck.

In a world that keeps pointing us toward the next external fix, the most powerful tool I have is the one I bring with me everywhere: my own awareness. Everything else in my business is built on that foundation.

We know that success is very often a non-linear path. Tell us about a failure, pivot point, or lesson that changed your course or direction and helped to get you where you are today.

I once believed the next logical step for my private psychotherapy practice was to grow into a group practice. It made sense on paper. It was the path so many successful therapists take, and it looked like the natural way to expand my impact and income. So, I committed to it and spent more than a year working to build that model.

Eventually, I had to face a hard truth. A group practice was not my calling. It was not what I came here to express or create in the world. And when I looked honestly at why I had pursued it, I realized it was simply another way for me to hide. I would have been managing clinicians, systems, and schedules, all while staying safely behind the scenes instead of stepping out in front of my own work.

That realization stung, but it was also a turning point. I saw how easy it is to mistake a logical next step for an aligned one. I had been following what I thought I should do rather than listening to what I was truly being called to do. That kind of misalignment keeps so many talented business owners stuck, working hard on a vision that was never really theirs.

Letting go of the group practice model opened the door to my work as a transformational coach and a podcast host. It required me to become visible, to lead from my full self, and to trust that my voice and presence were enough. The time wasn't wasted. It taught me the difference between expanding my business and expanding myself, and that lesson now sits at the heart of how I help my clients get unstuck.

What unconventional strategy did you employ that significantly impacted your business?

My most unconventional strategy was treating my inner work as business strategy. Most entrepreneurs are taught to focus on tactics first: better funnels, more content, sharper marketing. Those things matter, but I discovered that my business could only grow as far as my identity would allow it to.

So instead of chasing the next tactic, I invested in who I was becoming. I worked on my fear of visibility, regulated my nervous system, and expanded my capacity to hold more success, more attention, and more responsibility. As that internal shift happened, the external results followed. I started showing up more boldly, making decisions faster, and attracting clients who were aligned with my work.

I know it may sound counterintuitive, but slowing down to do the inner work is what finally helped me get unstuck and grow.

What’s something you wish you knew sooner that you’d give as advice for aspiring or newer entrepreneurs?

I wish I had known sooner that you don't have to wait until you feel ready. I spent years believing I needed more credentials, more polish, or more certainty before I could fully step out in front of my business. That belief kept me playing small.

My advice is this: your next level of business will ask you to become a new version of yourself, and that is supposed to feel uncomfortable. When you feel stuck, look inward before you look outward. Ask yourself, 'Where am I still hiding?' The answer is often the doorway to your next breakthrough.

And don't do it alone. Surround yourself with people and support that can see your potential before you fully see it in yourself.

Want to dive deeper into Shervon's work? Check out the links below!

• Visit Shervon Laurice's website: shervonlaurice.com
• Follow Shervon on Instagram: @shervonlaurice
• Connect with Shervon Laurice on LinkedIn: Shervon Laurice
• Subscribe to Shervon's Youtube channel: @shervonlaurice