From DJ A Kid to Disrupting Eventbrite: How Avante Price Built Posh into a $40M-Backed Events Empire

In the world of ticketing and live events, Eventbrite once seemed unshakable. But Avanti Price, a former child DJ with a passion for building community, saw a gap—and turned it into Posh, a fast-growing, Gen Z-driven platform that's doing over $30 million in annual revenue and has raised $40 million in funding.

In a candid conversation on The [Un]Scheduled Podcast, Avanti breaks down how he transformed a pandemic-era side hustle into a business platform that’s now powering thousands of event organizers—and reshaping the future of live experiences.

What started as a dorm-room solution at NYU is now a full-blown movement to democratize the events industry—one micro-experience at a time.

The Origin Story: From DJ Booths to Founding Posh

Avanti Price’s entrepreneurial spark started way before college.

“My dad is a DJ... I was on the news a few times. You can check it out on YouTube. The name was DJ A Kid.”

But the pressure of childhood performance led to burnout. By high school, DJing became Avanti’s personal outlet—a way to connect with people despite his social anxiety.

“It was a way for me to be in these rooms... to be kind of the center of attention without actually having to speak to anyone.”

By the time he reached NYU, Avanti and co-founder Eli, a photographer, began throwing events for fellow students. They weren’t impressed with the options available—rundown bars and clunky ticketing tools like Eventbrite.

“There were not a lot of tools to create our own brand and messaging… no real marketing tools or ways to re-engage our audience.”

So Eli coded a tool to streamline their events—and Posh was born. Originally built for their own parties, the software doubled their attendance, from 200 to over 400.

Then COVID hit—and forced a pivot.

Building “Shopify for Events”—and Then TikTok

With live events on hold, Avanti and Eli spent the pandemic talking to users. What would a modern, creator-first event platform look like?

“We started with the idea of being Shopify for events… now it’s expanded to TikTok.”

That evolution is crucial. Posh doesn’t just sell tickets—it curates experiences, with an algorithmic feed of events tailored to your tastes, much like TikTok’s For You Page.

Why is that necessary?

“Eventbrite sucks for consumers. You see a pottery class next to a rave next to a yoga event. No one wants that.”

Instead, Posh personalizes the experience—from RSVPs to SMS marketing to smart CRM segmentation. Organizers can filter past attendees by age, gender, or event type, and send targeted text blasts with just a few clicks.

It’s not just software. It’s a business-in-a-box for the modern event creator.

The Strategy: Unscalable Moves That Actually Scale

Despite the tech sheen, Posh’s real growth weapon? Human connection.

“Every person who signs up gets a text from a real person—on iMessage, not a bot.”

That Organizer Success Team not only supports new users, they act as business coaches. They help with venue sourcing, sponsorship connections, and even cross-city expansion.

To fuel grassroots adoption, Posh also flies out its community team to cities showing organic growth—hosting open-bar happy hours for existing and potential users.

“We just get them in a room… and the organizers do all the selling for us.”

The Vision: Turning Hosts into Entrepreneurs

Avanti isn’t just building software. He’s reshaping the events economy from the bottom up.

“We want to do what Airbnb did—turn casual hosts into full-time business owners.”

Even casual users can start with a free birthday party, then grow into paid events, building a brand and audience through Posh’s built-in tools.

And while tools like Partiful work well for small social gatherings, Avanti sees Posh as ideal for brands or creators aiming to scale and monetize.

AI, the Future of Events, and What’s Next

AI is already powering Posh behind the scenes—from smart event tagging to personalized recommendations.

But Avanti’s team is also building Medici, an AI-powered co-pilot for organizers.

“It will suggest when to send text blasts, how to optimize your event page, and more… a business concierge at scale.”

As for the events industry itself?

“We're moving away from mega concerts… toward intimate experiences—20, 30-person dinners and mixers where you actually connect with people.”

Posh wants to be the infrastructure behind that shift—empowering a long tail of niche, high-engagement events.

The Founder Philosophy: Listen to Your Inner Voice

After a lifetime in the spotlight, Avanti’s biggest advice?

“Silence all the other voices… and just listen to your own intuition.”

From DJing at age 5 to building a multimillion-dollar tech startup, his journey proves that authenticity and relentless customer empathy can disrupt even the most established industries.

And yes, he's in this for the long haul:

“Definitely not selling. No one else would push the vision like we do.”