From Misaligned to Magnetic: How Mandy Geyer Helps Experts Get Heard

Mandy Geyer’s journey from corporate leader to founder of Integral Edge Consulting is a story of alignment, clarity, and bold reinvention. After chasing a version of success that didn’t feel like her own, she redefined her path—committing to helping technical professionals turn complexity into clarity and influence. In this edition of the Wantrepreneur to Entrepreneur Spotlight series, Mandy shares how a mindset shift, a “no-turning-back” decision, and lessons from an early business misstep became the foundation for a thriving coaching and consulting practice. Her story is a powerful reminder that communication isn’t just a skill—it’s a career-changing superpower.

Hi, Mandy! Thanks for joining us today. Tell us about your business. Who do you serve, how do you serve them, and what's the impact that your business and work makes?

Integral Edge Consulting helps technical professionals and subject-matter experts turn complex work into clear, compelling stories that decision-makers understand and act on.

I serve analysts, data and finance professionals, engineers, and other technical leaders who are great at what they do—but often feel overlooked because their expertise doesn’t always translate in the room. Through workshops, training, and 1:1 coaching, I help them communicate with clarity and confidence, influence stakeholders, and present insights in a way that drives decisions.

The impact is both immediate and long-term: meetings get easier, leaders make faster calls, teams align more quickly, and my clients stop feeling invisible. They’re able to advocate for their ideas, build credibility, and advance in their careers because their work is finally understood—and valued.

Tell us about the moment you finally felt like you went from wantrepreneur to entrepreneur.

For me, the shift from wantrepreneur to entrepreneur started with a mindset change—and then a decision I couldn’t “un-decide.”

After reading Directional Living, I realized I had been chasing a version of success that looked great on paper but didn’t actually feel like mine. I’d worked hard, advanced in my career, and checked the boxes… and I still wasn’t happy. That was the moment I stopped asking, “What’s the next logical step?” and started asking, “What do I actually want?”

I’ve had an entrepreneurial mindset for as long as I can remember, but the real turning point was when I committed to building something before I had all the answers. I didn’t have a perfect roadmap—just clarity on the direction: I wanted to use my skills to help people communicate, influence, and be seen for the value they bring.

The moment I became an entrepreneur was when I stopped waiting to feel 100% ready and started taking consistent action—putting my ideas out into the world, saying yes to opportunities, and building a business around my own definition of success.

Describe the moment or period in your life/career that motivated you to make the entrepreneurial leap.

The period that motivated my entrepreneurial leap was the stretch where my career looked like a success story on the outside—but didn’t feel like one on the inside.

I had worked hard, advanced, taken on bigger leadership roles, and hit milestones that were supposed to equal fulfillment. But instead of feeling energized, I felt misaligned. I kept realizing that “more” of the same wasn’t going to fix it. Around that time, I read Directional Living, and it gave language to what I’d been feeling: I didn’t want to keep chasing someone else’s definition of success—I wanted to define mine.

That season became a turning point because it clarified two things at once: what I didn’t want (a path that looked impressive but didn’t fit), and what I did want (work that felt meaningful, creative, and directly impactful). I knew I wanted to build something that helped talented people stop feeling overlooked and become more influential—without having to change who they are. That combination of misalignment and clarity is what ultimately pushed me to make the leap.

Describe a tool, service, or software that has been a game-changer for your business. How does it contribute to your success?

Canva and Calendly have been true game-changers for my business.

Canva makes it easy to create polished, on-brand marketing materials quickly—without getting stuck in perfectionism or needing a designer for every update. It helps me communicate my message clearly and consistently, which is huge for building credibility and attracting the right clients.

Calendly removes the back-and-forth of scheduling and makes it effortless for someone to book time with me when they’re ready. Instead of losing momentum trying to coordinate calendars, I’m able to capture interest in the moment and keep the conversation moving—more calls, less friction, and a smoother client experience overall.

We know that success is very often a non-linear path. Tell us about a failure, pivot point, or lesson that changed your course or direction and helped to get you where you are today.

One of the biggest pivot points in my journey was my first entrepreneurial attempt at 25, when I launched a tutoring company.

I was excited and ambitious—and honestly, I took the leap before I was financially ready. I had a real business idea and early momentum, but I didn’t have enough (any) runway to live on while it grew. I made it seven weeks before I had to return to a corporate job.

At the time, it felt like failure. But looking back, it was one of the most valuable learning experiences I could have had. I learned the basics of running a business in real time—how to find customers, price services, deliver consistently, manage operations, and juggle all the behind-the-scenes pieces that no one teaches you. Most importantly, I learned what I needed to do differently next time: build with intention, create stability, and grow in a way that’s sustainable.

That “failed” start didn’t stop me—it prepared me. And it’s a big reason I feel so equipped to build my business today.

What unconventional strategy did you employ that significantly impacted your business?

An unconventional strategy that had a big impact was using “before and after” transformations as my primary marketing—especially when I was new and didn’t have testimonials yet.

Instead of trying to convince people with general claims, I showed the work. I’d take a real example of an overly technical message or cluttered slide and rebuild it into a clear, decision-ready story. That visual transformation made what I do instantly tangible—people could immediately see the difference, understand the value, and imagine their own work improving the same way.

It helped me build credibility faster, sparked more conversations, and became a consistent way to generate interest and opportunities long before I had a stack of client testimonials.

What’s something you wish you knew sooner that you’d give as advice for aspiring or newer entrepreneurs?

I wish I’d known sooner that—even if you’re great at your craft—sales will probably be the hardest and most important part of the job (especially when you’re selling yourself).

It’s easy to take “no” personally, and it can feel awkward to talk about what you do without sounding like you’re bragging. But the breakthrough is realizing that good selling isn’t bragging—it’s clarity and service. Your job is to help the right people quickly understand the problem you solve, the outcome you create, and why it matters.

And yes… I’ll add the lesson 25-year-old me learned the hard way: having enough financial runway to survive and iterate makes everything easier. Confidence is a lot higher when your business decisions aren’t driven by panic.

Want to dive deeper into Mandy's work? Check out the links below!

• Visit Integral Edge Consulting's website: integraledgeconsulting.com
• Visit Farm Table Health's website: farmtablehealth.com
• Connect with Mandy Geyer on LinkedIn: Mandy Geyer