1226: This 6-Time Producer of the Year Reveals How to Craft a Killer Brand Video w/ Bobby Holbrook
In an era where content is king, video reigns supreme. But how do you cut through the noise and create video content that actually grows your business? In this episode, Brian sits down with Bobby Holbrook, a six-time Producer of the Year and a master storyteller with over 20 years of experience. Bobby breaks down his industry-agnostic approach to creating emotionally resonant videos for brands in every sector imaginable—from construction and legal to tech and finance. This episode is a masterclass for any entrepreneur who feels intimidated by video or believes their industry is "too boring" for the screen. You'll learn how to define your message, get comfortable on camera, and leverage video to build a brand that connects and converts.
💡 What You'll Take Away For YOUR Business
- How to define your core message to create compelling video content that achieves a specific business goal, whether it's generating leads, building brand awareness, or driving sales.
- A behind-the-scenes look at the video production pipeline and how to collaborate effectively with a creative agency to bring your vision to life.
- Simple, effective tricks to overcome being camera-shy and deliver your message with confidence and authenticity.
- A unique business model (the Video Content Partnership) that maximizes the ROI of every piece of footage and makes high-quality production accessible to businesses of all sizes.
- The mindset of constant evolution required to stay at the top of your industry and embrace new technologies to your advantage.
📝 About Bobby Holbrook
Bobby Holbrook is a visionary video producer and creative director with over 20 years of expertise. Honored as one of the top 50 global creatives and a six-time American Advertising Federation Producer of the Year, Bobby grew up in his father's marketing agency, gaining hands-on experience in every facet of production. His unique, industry-agnostic approach allows him to find and craft powerful stories for brands in any sector, turning complex or "boring" subjects into compelling visual narratives that drive business growth.
🎯 Bobby’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs
"Kick the noise out. Manage expectations. There's going to be ups, there's going to be downs, there's going to be lows, highs, everything in between. Understand that that's part of it... just manage your expectations and get back up and do it again and do it again and do it again. It's going to pay off because you'll never know if you give up."
📢 Memorable Quotes
- “Video is the channel. It's the closest thing to being in person... you can show so many different time frames, so many different feelings, emotions all tied up in a minute and a half.”
- "It's about being invested... I really dig into each and every company that partners up with us, and I think that for me plays everything. Genuinely invested in what they're doing and what they're trying to do is a separator."
- “If you're not evolving, you're dying. It just is. I know you've probably heard that before, but it sticks and it sticks with me.”
💡 Actionable Takeaways
- ✅ Define your #1 business goal before creating any video content. Are you trying to generate leads, build brand image, or recruit new talent? Start with the "why."
- ✅ Embrace AI as a tool to enhance your marketing and production value. Look for ways it can speed up your workflow and elevate your final product, rather than seeing it as a replacement for human creativity.
🔗 Links & Resources
