1167: Saying NO to a six-figure job to go from NURSE to MARKETING AGENCY OWNER w/ Christiana Adesanmi

After nearly two decades in healthcare and a standout career as a surgical team leader, Christiana Adesanmi made a bold move—she walked away from a six-figure offer to build her own digital marketing agency. In this inspiring episode, Christiana shares how her background in nursing uniquely prepared her for entrepreneurship, the mindset shift that fueled her pivot, and how she now helps small businesses grow through strategic SEO, ads, and reputation management.

If you’ve ever felt called to do something greater—something that’s fully your own—this episode will give you both the courage and the blueprint.

💡 What You'll Take Away For YOUR Business

• 🚀 Why listening is your agency’s biggest growth lever—and how Christiana uses it to build winning marketing roadmaps
• 🔍 How to audit your business foundations to boost visibility and attract clients
• 🤖 How to use AI responsibly to increase efficiency without losing your brand voice
• 📊 When to choose SEO, paid ads, or brand awareness strategies—and how to mix them for long-term growth
• 🛠 The underrated power of Google Business and clean websites in client trust and conversions
• 🧠 How her OR leadership skills now help her manage tech stacks, clients, and systems with precision
• 🧱 Why “being a doer” trumps shiny strategies every single time in business

📝 About the Guest
Christiana Adesanmi spent two decades in healthcare, nearly a decade as an operating room nurse, leading surgical teams, managing multi-million-dollar technology, and onboarding top surgeons. But her biggest transformation wasn’t in the OR—it was in betting on herself and stepping into entrepreneurship.

Rising from a nurse’s aide to a respected leader, she graduated with honors, was inducted into Sigma Nursing Honor Society, and thrived as a travel nurse, managing teams and optimizing surgical departments. Her leadership was so impactful that a hospital offered her a six figure permanent position—but she turned it down.

Why? Because she knew she was meant for more.

Instead of climbing the corporate ladder, she built her own. Today, as CEO of COA Enterprises, Christiana helps small businesses scale through SEO, paid ads, websites, and reputation management—leveraging the same precision and leadership that made her a top-performing nurse.

🎯 Christiana’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs
“Take chances on yourself. You are the only one who can unlock your own potential.”

📢 Memorable Quotes
“Being a doer is what separates the dreamers from the entrepreneurs.” – Christiana Adesanmi
“You can attract people all day, but if your foundation is broken, they won’t stay.” – Christiana Adesanmi
“AI should be a partner in your business, not a replacement for your authenticity.” – Christiana Adesanmi

💡 Actionable Takeaways
✅ Audit your online presence—start with your website, Google Business profile, and SEO
✅ Don’t just market—listen. Build strategy around your business’s current stage
✅ Pick 2–3 channels, repurpose content, and scale when systems are in place

🔗 Links & Resources

• Visit COA Enterprises’ Website
• Follow COA Enterprises on Instagram
• Connect with Christiana on LinkedIn