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Hey, what is up?
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Welcome to this episode of the Wantrepreneur to Entrepreneur podcast.
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As always, I'm your host, brian LoFermento, and, yes, I am excited for every single episode, but particularly this episode, because this is, for sure, going to be probably the realest insights you'll ever get into the world of making money on YouTube.
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And we are joined by an incredible guest who walks the walk, doesn't just talk the talk, but this is someone who is living the lifestyle.
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He's running his businesses in a way that I think most people, when they think about success on YouTube, they truly aspire to.
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And a big forewarning there's no BS with this guy.
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He is so transparent, all the stuff that we've seen about how he operates, how he helps others grow and the channels that he runs.
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We are all in for a treat because we are joined by the very talented Devin Knupp.
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Devin runs multiple YouTube channels which make passive income every single month and has a record-breaking month of $70,000 in one month.
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How many of us would love to be making that level of revenue.
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He has since coached over 400 students on how to do the same, and what's really cool about his work is that if you're sitting there thinking to yourself, well, I don't want to always be creating content.
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I don't want my face on YouTube.
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Devin not only does create a lot of incredible content of his own and he is on camera a lot, but he really teaches people how to use YouTube automation and to have those faceless YouTube channels that aren't terrible there's a lot of bad ones out there, but this is someone who teaches people the right way to grow these faceless YouTube channels.
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We're all going to learn a lot.
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I'm personally excited about this one, so I'm not going to say anything else.
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Let's dive straight into my interview with Devin Knupp.
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Hey, devin, I am so very excited that you're here with us today.
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First things first welcome to the show.
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Thank you for having me dude.
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I love your energy.
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It's contagious.
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Heck, yeah.
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Well, likewise for you.
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Your content.
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Honestly, I was mind blown from the first second I started watching your videos online.
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You've got a lot to live up to today, so take us beyond the bio.
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Who's Devin?
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How'd you start doing all these cool things?
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Yeah, my name is Devin Knupp.
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I've been doing business for eight years now.
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I was going to school for computer science I think you have a programming background or something like that, if I did my research right.
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But I went to school for computer science and I really thought that I was going to go try to cheat the system of working my way up the ladder and getting to a really good financial place.
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And then, as I kept talking to more and more people, I became more and more discouraged about hey, you're going to be doing this for maybe 20 years at the shortest time frame to work your way up the corporate ladder.
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And I was just like that's too long, I just want to make money, I want to figure a way out to live my dream life.
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And so that led down the spiral of trying all sorts of different businesses, bailing out a lot of them and then finally suddenly across Faceless YouTube, running YouTube channels without being on camera, and I just overnight just had immense amount of success with it.
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And so now I've been doing that for like six, seven years.
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Doing YouTube channels, so yeah.
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And six, seven years doing YouTube channels, so yeah.
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And that brings us to where we are today.
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I love that overview, devin.
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I will say the first time I heard about faceless YouTube channels I was like what the heck is that?
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I love YouTube, I consume a lot of YouTube content.
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What is a faceless YouTube channel?
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We all think about the Mr Beasts of the world.
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But walk us through this alternative side of how to run a YouTube channel.
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Yeah, it's definitely become a lot more of like a buzzword lately, but ultimately what it is is just a YouTube channel without someone being on camera.
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That really is all it is, which, if you watch like any sort of show these days, like they're technically like a faceless show or something like that, like as in, like the person who owns the show is not the person running it.
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Most people, when you think of a YouTuber, it's like you're kind of the CEO talent role, like doing everything, you're the producer, you're the director, you're the person on camera and it's just a business approach to running a YouTube channel.
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So it's just like having a production system rather than purely just being the creator, the director, the editor and like all of these things.
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Ultimately, yeah.
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With that in mind, a lot of people will be thinking well then, what videos am I making?
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Am I grabbing stock video footage?
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Like?
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What does it actually look like?
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I'll give one example before I toss it back to you.
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I find myself watching a lot of videos that say like the top five places to check out in Florida, and when I moved to the state of Florida, those videos were super valuable to me.
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It's really valuable content.
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It's not just scraping the web for garbage content.
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So that's my personal example, devin, but I'd love for you to shine even more light on it.
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Oh yeah, I think once you kind of get into this world, you come to the realization of just how much opportunity there is, just as everybody's moving online.
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It's just like all those hobbies, interests, categories that people are interested in.
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All is basically a topic that's on YouTube that people are entertained to watch.
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So I've ran channels in like history where we talk about like weird history, like you know what hygiene was like at different time periods, like in ancient Greece or something like that To.
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We've ran like travel channels that talk about we've actually I don't know if we made that video specifically that you want you watch, but we made a couple, a lot of videos like uh, those where it's like where not to move in texas, where to move to in texas.
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Uh, to um like a big one is sports.
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Sports is a huge niche.
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It's like one of the largest audiences, at least in the U S specifically, and so every sport like basketball to football, to hockey, to um you know America, like a soccer, to MMA and a boxing, like all of those anywhere from like it could be like a news video.
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To like um, maybe like a trade, like Luca Donchik was traded recently to the Lakers and it's like this big thing.
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Um to to you know how do?
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How is the psychology of a sport.
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It could get really kind of nuanced.
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Um to you know player biographies and documentaries on the athletes or the celebrities, and it just goes on and on of all these different formats that people can make content of, and it's it's pretty crazy, actually.
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Just to say I think there's I keep coming up with lists of like niches that people can do and I think it's gotten to like over 200 different like ways that you can make videos, from space to sciences, to health and nutrition, to fitness.
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Uh to you know, I even have someone who like did interior design or even, uh how to how to fix your appliances.
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Like those are a little bit harder to do, faceless, but uh, it definitely can't be done.
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So, yeah, it's, it's all over the place devin, I love how you just literally in real time, effortless, effortlessly rattled off all of these different niche ideas for videos.
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As you're listing them, I'm thinking, yep, I watch videos about that.
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Yep, I watch videos about that.
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When you called, I watch videos about that.
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When you called out the Luka Doncic trade, probably we all consumed those, and there's something about the way that these videos are made.
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You actually listed a type of video that, for one reason or another, I can't not watch when it pops up on YouTube, and that is the list of places not to move to, or these are the top 10 worst towns in Florida to live in.
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I don't know why, devin, I can't stop watching those.
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Talk to us about some of those hooks, or the secrets behind making that content not just exist but making it captivating.
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Okay.
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So if you want, like the YouTube strategy side of like, you know, how do you, you know, how is it not random?
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You know, to all the people that are like, oh, youtube saturated, like there's too much competition, it really is just a formula at the end of the day, and when it comes to youtube, it really boils down to the idea if you have a good idea and the market has demand for it, as in, like, people want to see this and it could be even something that's even more retro or something that's like 20, 30 years old of an idea and we're bringing it to light today.
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It doesn't have to be necessarily like a new idea all the time.
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It's just it boils down to the idea.
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What is it that people want to see?
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Like, I saw a video that someone did like, uh, the adam sandler paradox, which are the friends of adam sandler paradox, whereas, like all the friends of adam sandler, the conspiracy is that, like, adam sandler is actually a really bad actor and he's only really good because of his friends and because his friends are such bad actors, it makes adam sallor look like a great actor.
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You know, it's like such a random topic, but what it comes down to is having great ideas.
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And then, when you're done with the great ideas, people think, oh, okay, cool, and you make a great video.
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Actually, it does it making a great video is the least important part.
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Then it comes down to is it packaged well, does it have a good title?
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Does it have a good thumbnail?
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Does it set the expectation, the tone of what people want to see?
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And then are you just explicitly stating hey, this is what the video is about after they click on it.
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Yes, you did get a video on Adam Sandler and his friends and the paradox, as in just confirming it and the questions that people have.
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So for that video, you can do something like I don't remember what the hook is that they use, but you can do something like have you ever wondered why adam sandler has the same like five friends in every single movie that he has literally just delivering on the expectations?
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And then here's the part everyone's like oh, I gotta make a great video, just make sure you have interesting stuff to talk about.
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Like do your research, okay, maybe.
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What are all the conspiracies that are around Adam Sandler, which is again that he's a terrible actor and his friends make him look like a great actor, maybe.
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What do other people have to say that are more professionals in the industry?
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What has it been like to be a friend of Adam Sandler and what are some of the beautiful side of it and what's the ugly side of being a friend of Adam Sandler?
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That would just be off the top of my head.
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That's really it Most people.
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I think they overcomplicate the process.
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It's just idea, packaging, which, in business, is marketing, and then having a good product which is is there substance in your video?
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And then just making a not bad video, making sure the audio is good.
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You probably went through a bunch of different softwares to get a good podcast software that works best for you and it's just probably more so about the audio quality than it is about the visual and it's just making sure that there's good substance, having good guests, making sure you have a good process of having good guests on.
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So it's like having a good idea, good packaging and then good content inside of there, just something that's entertaining, something that's interesting.
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If it doesn't make you go like, wow, what that's crazy, then it's probably not good enough to have in the video, and so if you just focus on those three things, there's no reason you can't make viral videos.
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Yeah, I love it, devin.
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Here's the thing, though.
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You make it sound so easy, and I'm sure you hear that all the time, and I always like to remind people.
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Business is not thing.
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It's been happening for thousands of years.
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It's just that we like to complicate it.
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You already called that out, and there are aspects of it that are hard and that require consistency and commitment.
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Talk to us about the hard side of this world.
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Why is everybody not doing it, devin?
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Yeah that's the real trick is like it's simple.
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I always say it's simple, but it's not easy, because if you're not used to coming up with video ideas all day, if you're not used to coming up with packaging ideas, if you're not used to coming up with topics that are interesting to a mass market the skill sets to learn the skill sets.
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There's a learning curve, and that is difficult to overcome, which requires you to be a disciplined person, as in.
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You show up every single day and you don't give up when things get harder.
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After a week or two, you believe that you can be successful.
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So many people I talk to, they're just like you can make $20,000 a month.
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That's impossible.
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And it's like they eliminate the opportunity before they even get started.
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Before they even try, they already got rid of their chances of being successful.
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It'd be like oh, you can become a pro player.
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That's impossible.
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It'd be like, or whatever sports or world or industry that you're in.
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It's just, it's like cutting off the opportunity before it even starts.
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And then what it really boils down to is just come up like spending a lot of time seeing what people are watching and ask yourself how can I do that again if you're not on YouTube a lot and you don't see what is, then you're going to have a really tough time and what it really boils down to is the hard work, for this is you just got to spend probably a month of looking at YouTube every single day and you'll start to recognize the patterns.
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But most people have a tough time even getting to that place of where they just look at the thing every single day.
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It's like the stock market.
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If you look at the stock market every day, you're going to start recognizing patterns.
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You're going to realize, oh wow, when this news article comes up, the stock goes up.
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Or when a news article like this with the negative connotation goes out, it goes down.
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And so it's like, oh okay, on days of the week that are like this day, usually this happens and you start to recognize all these nuance patterns by just looking at the charts every single day.
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Same with YouTube.
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You just look at it every day.
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You're going to become a viral video expert pretty naturally by just looking at it all the time.
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We always get a lot of younger people.
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If they're on social media all the time, they just crush it because they know what's a viral video just off of intuition, because they just look at YouTube all the time, and so if you're not on YouTube all the time, that's fine.
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We have people that have never made a YouTube video, never even watched a video.
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Maybe they watched 10 videos in their entire life and they'll have success with this, and that's just because they're just willing to learn, they're willing to eat shit for a little bit, which is just realizing that you suck at everything and just realizing that you can get better.
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It's not nothing against your character, it's just a skill issue, and so you can get always get better at skills by just putting more time into the thing.
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So it's ideas.
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And then, because we're doing this, a faceless method, which means you don't need to make the videos, you don't need to edit the videos, you don't need to have any tech skills.
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It means finding good, talented people that can make the videos for you, and so that requires the same as, like figuring out what are good viral video ideas.
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It just requires you talking to lots of freelancers and figuring out who's full of shit and who are the people that are like legitimate.
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You know they're good at like.
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They actually know what they're talking about, they walk the talk, they've worked for other competitors and just getting them to work for you, instead of other people that's like barely able to get like a couple thousand views on a video on YouTube, versus somebody that's making like 50, 60, 80,000, a hundred thousand dollars a month on YouTube is just, you know, their time around ideation and making sure they have good people to make the videos for them.
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Yeah, I love that, devin, the way that you're spelling it out for us.
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It's so clear to me that you are a big fan of leverage and scale.
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You understand that if you have this amount of resources, you can turn it into a greater amount of resources by executing properly.
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A lot of people don't necessarily have that healthy and that growth mindset that you have as an entrepreneur and they're probably thinking I'm going to have to hire people, how much money is that going to take?
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What sort of resources am I going to need?
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How do you navigate them through those questions?
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them through those questions.
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Yeah, I mean it.
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Like there is all of these like ah, you know, but I always start off with the answer.
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On that one, I was like, okay, if you're realistically going to go pursue making thirty thousand dollars a month and you've only ever, you know, made five thousand dollars in your life in a month, or maybe even ten thousand, it's like, do you feel like that pursuit is going to be just like a walk in the park and going to be easy?
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And if you're really committed to the goal of whatever it is, whatever financial goal, and it's out of the means of what you're used to, it's like, do you feel like you doing the same thing that you're doing now is going to get you that same outcome?
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And so the answer is obviously no.
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You got to do something different.
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And so the answer is obviously no.
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You got to do something different.
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And the work laid out, if you like, because I've just talked to like thousands of people that are making a ton of money on YouTube at this point, if you boil it down, they're just really good at ideation and really good at hiring people.
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So if you're probably not doing that every single day right now, and that's why you're not making $30,000, $50,000 a month.
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You're not coming up with ideas of YouTube channels and videos to make, and then you're probably not coming up with all day talking to people that can make the videos.
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As you just start to do that every single day, you just commit to doing that for the next year.
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If you do commit to doing it for the next two years, I would be very blown away that you're not very successful at doing this issue.
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It's just most people kind of like they're like oh, oh, it's new to me, I've never done this before.
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It's like, oh, it's scary, this is hard, but so is riding a bike.
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So is talking to a cute girl that you see outside on the street and you know it might feel scary, but you know, as you talk to pretty girls more and more you get more used to it.
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So is like asking for that raise at your company or getting the promotion or, uh, getting accepted into a college or whatever it is that you've done in your life.
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You probably have some sort of like realization, like you have things that you've overcome in your past that you've never done before and you know what you did.
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Is you probably prepared?
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You probably watched some YouTube videos, you probably talked to some counselors, you probably talked to some people that have already done it before, and then you went and did the thing and with making money, with the skill set of making money and with the skill set of making videos that get massive amounts of views, and and building a business that runs on autopilot once you have the team and the systems down, are all the same thing.
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There's no difference really.
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It's just new to you.
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It's just different and you don't have like.
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It's just like it's.
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It's like you grew up with like knowing 20 people that are just making money and the people that you do meet that there's like 16 and they're making like 2 million a month.
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I know a couple of those where they just grew up.
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They're just all their family is like they grew up, their dad was like an entrepreneur in eCommerce and something, and so they just All they knew was business.
00:17:07.069 --> 00:17:20.557
You just didn't, you just weren't blessed with that, and that's, in a way, it's your advantage, because that means you get to learn from the ground up and you just have to uh, you just have to change your habits and you change your patterns, which is scary to a lot of people and so this isn't for everybody.
00:17:20.557 --> 00:17:26.761
If you know, if you want to like just make you money, especially yours is like an entrepreneur, entrepreneur, entrepreneur podcast.
00:17:26.761 --> 00:17:31.853
So if you're the person watching this podcast and you want to make that jump, that really is what it is.
00:17:31.932 --> 00:17:35.515
It's just being like, hey, I suck at all this, but who are the people that don't suck at it?
00:17:35.515 --> 00:17:37.717
And how can I just suck a little bit less every single day?
00:17:37.717 --> 00:17:39.337
And it's going to be scary.
00:17:39.337 --> 00:17:41.002
No matter what it is, I still have a tough time.
00:17:41.002 --> 00:17:47.742
I was telling my buddy I have this guy who makes $20 million a year and I'm like dude, I don't know how to text this guy.
00:17:47.742 --> 00:17:48.365
I'm just like.
00:17:48.365 --> 00:17:51.349
I'm like I don't know how to message these people.
00:17:51.349 --> 00:17:53.051
So I'm like asking my friends for advice.
00:17:53.051 --> 00:17:54.315
I'm like, hey, what do I say to this guy?
00:17:54.315 --> 00:18:00.093
Or whenever I meet people that are like highly successful, I'm still like a little bit like dude, what do I say to these people?
00:18:00.093 --> 00:18:14.354
You know, it's like, yeah, maybe I make a few million dollars a year, but it's like this person makes like 10 times going to be this discomfort and just realizing you have to overcome that discomfort.
00:18:14.814 --> 00:18:17.724
Yeah, I'm so grateful that you called that out for our listeners, Devin.
00:18:17.724 --> 00:18:18.671
I think about it all the time.
00:18:18.671 --> 00:18:20.018
Podcasting is the exact same.
00:18:20.018 --> 00:18:22.686
We could apply this advice to literally any industry.
00:18:22.686 --> 00:18:25.803
People always ask me you know, how did you have a successful podcast?
00:18:25.803 --> 00:18:27.806
And I'm like, honestly, I had no idea what I was doing.
00:18:27.806 --> 00:18:30.250
But you do it a hundred times, 500 times.
00:18:30.250 --> 00:18:41.320
Now we're more than 1100 episodes into this and I think if you do most things a thousand times, you will become good at it yeah, you probably look back at your first like five episodes or whatever.
00:18:41.361 --> 00:18:43.025
You're like what was I on?
00:18:43.025 --> 00:18:43.906
Like what was I doing?
00:18:43.906 --> 00:18:45.069
What was I even thinking?
00:18:45.069 --> 00:18:46.602
I was like terrible.
00:18:46.602 --> 00:18:54.529
But you have to be that person at one point in time to get to the person where you are today, where you've just done this like yeah, 1100, 1100 times now.
00:18:54.891 --> 00:18:57.397
Yeah, it's true, when I look back at it I'm just like what was I thinking?
00:18:57.397 --> 00:19:01.028
Even hitting publish, Like I'm crazy for thinking that was good enough.
00:19:01.028 --> 00:19:02.340
But I mean, you're right to your point.
00:19:02.340 --> 00:19:08.765
The only way you get there is through learning, through recognizing those patterns, and you get better at it over time, especially through reps.
00:19:08.765 --> 00:19:17.476
So, Devin, I've got to ask you this question at this point in the interview because I know that a lot of people are screaming at their speakers saying how the heck does this stuff turn into money?
00:19:17.476 --> 00:19:19.007
How do you actually make money with this stuff?
00:19:19.007 --> 00:19:24.980
A lot of people probably don't understand the monetization strategies behind content, so walk them through.
00:19:24.980 --> 00:19:27.074
How the heck do you make money from YouTube?
00:19:27.939 --> 00:19:38.771
Yeah, and I can move over to a more practical aspect of it, and this I just after doing this for like eight years now and then coaching people for like five years.
00:19:38.771 --> 00:19:41.703
It always comes down to like people always want the tactics, but it's always just like it's.
00:19:41.703 --> 00:19:45.480
They don't even believe they can even make the money, so or then they don't do the work.
00:19:45.480 --> 00:19:56.019
But, um, how it comes down to making money is youtube is owned by google, which is like the biggest website in the world, if you don't, and so YouTube is actually like the second largest search engine.
00:19:56.019 --> 00:20:01.913
It actually just overcame Netflix for viewership on television Crazy enough.
00:20:01.913 --> 00:20:05.871
So actually people watch more YouTube in America than they do Netflix now on their TVs.
00:20:06.819 --> 00:20:13.192
And so how it works is there's essentially three parties that are involved when it comes to YouTube.
00:20:13.192 --> 00:20:17.467
There is the creators, there are advertisers that are like hey, wow, these people get lots of attention.
00:20:17.467 --> 00:20:21.286
I want my product to be in front of them, or my service, or, like us, our name.
00:20:21.286 --> 00:20:25.605
And then there's YouTube, the platform itself, and so YouTube is a really cool platform.
00:20:25.605 --> 00:20:50.192
They're kind of like the people that are like spearheading this and still the best at it out of all the social media platforms, which is they share a large percentage of what they make to their creators and they're like the most open, the most public about it, the most like matter of fact, like how this works, and they have the most the best customer support and service around it, which is they share 55% of the ad plays that happen on your video.
00:20:50.574 --> 00:21:05.661
So Brian's going to post his video onto YouTube and then he's going to, um, if he's in the YouTube partner program, which it only requires a thousand subscribers and 4,000 hours of watch time, if he's in it, then he'll get like 55% of the money that he makes on this thing.
00:21:05.661 --> 00:21:09.405
And so, uh, typical money that's made.
