1360: The Surprising Way This Doctor Turned YouTube Reviews into a Revenue Stream and Business w/ Dr. Joshua Guttman
Dr. Joshua Guttman, a nationally recognized expert in point-of-care ultrasound (POCUS), shares his incredible journey of transforming his deep medical expertise into a thriving consulting firm, Peachtree POCUS. He reveals how he identified a massive gap in the healthcare market where over 5,800 hospitals lacked the operational systems to implement cost-saving, life-improving technology. This episode is a masterclass for any wantrepreneur on how to leverage specialized knowledge, create win-win solutions for an entire industry, and build a multi-faceted business from the ground up. Dr. Guttman gets real about learning sales, marketing, and time management from scratch, proving that you don't need a business background to become a successful entrepreneur.
💡 What You'll Take Away For YOUR Business
- How to spot a massive, underserved niche within your own industry and build a business to fill that gap.
- The strategy for creating a "win-win-win" business model that benefits customers, partners, and your bottom line.
- Why creating content (like YouTube reviews) can unexpectedly become a powerful branding tool and a new revenue stream.
- How to overcome the "expert's curse" and learn essential business skills like sales and marketing from zero.
- The blueprint for evolving your business offerings based on organic customer feedback and market demand.
- How to build a business that offers multiple monetization streams, from direct consulting and online courses to influencer-style partnerships.
- Practical tips for managing your time and setting boundaries to build a successful company without burning out or sacrificing family life.
📝 About Dr. Joshua Guttman
Dr. Joshua Guttman is the founder and CEO of Peachtree POCUS, a consulting firm focused on optimizing point-of-care ultrasound operations. As an Associate Professor of Emergency Medicine at Emory University and a fellowship-trained ultrasound educator, Dr. Guttman brings over a decade of clinical and academic leadership to the entrepreneurial world. He is a nationally recognized expert who has authored numerous research studies and textbook chapters, but his true passion lies in being a "physician builder." Dr. Guttman brings a unique perspective on bridging the gap between high-level professional expertise and scalable, impactful business innovation.
🎯 Dr. Josh’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs
"I would say especially for the wantrepreneurs, just do it. Don't think about it... don't get scared... You've got to take that leap and make that decision to just get into it."
📢 Memorable Quotes
- "We're doing great for people while making money doing it... and the hospital saving money... and so that's where we all kind of come together to innovate to the point that's better for patients." – Dr. Joshua Guttman
- "I didn't appreciate how much fun it would be to learn new things. And so how did I do them? I read a lot and I talked a lot." – Dr. Joshua Guttman
- "It's wonderful to have people say, 'I think what you provide is valuable and I'm going to pay money for it.'" – Dr. Joshua Guttman
🔗 Links & Resources
