729: Building an IDENTITY based on a SINGULAR focus w/ Imri Larsen
In this episode of the Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento sits down with award-winning creative leader and brand strategist, Imri Larsen. Imri shares insights on the evolving nature of brand identity and the critical role it plays in driving business success. From the intangible aspects of branding to the impact of a unified organizational voice, Imri sheds light on the holistic approach needed for effective brand development. With real-world examples and practical advice, this episode offers invaluable learnings for both established corporations and startups alike. Tune in as Imri and Brian delve into the power of intentional brand strategy and its far-reaching implications, leaving listeners inspired to revolutionize their own brands and businesses.
ABOUT IMRI
Imri is an award-winning creative leader who is obsessed with nurturing both great ideas and talent. From launching new startups coming out of stealth to leading brand and design strategy for Fortune 500 companies across the globe, Imri excels at steering cross-functional alignment, building end-to-end teams, and implementing new technologies into his work. Known as the consummate “orchestrator,” Imri uniquely applies a holistic skillset – across brand strategy, visual identity, verbal expression, experience innovation, and performance branding – to expertly coordinate and integrate the right story, with the right creative, across the right portfolio of touch-points.
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