1361: How to Turn Your Business Data into an Unstoppable Content Machine w/ Jessica Valenzuela
Jessica Valenzuela, co-founder of GoGoGuest and the new AI marketing platform Mowie, joins the show to pull back the curtain on the future of marketing—which is happening right now. Jessica breaks down how AI is moving beyond generalized tools like ChatGPT into specialized platforms that can analyze millions of your business's unique data points (even the messy, "unstructured" ones) to craft a perfect brand strategy and hyper-targeted content. This episode is a masterclass for any entrepreneur looking to gain a competitive edge. You'll learn how to leverage the data you already have to create marketing that feels personal, timely, and incredibly effective, saving you the cost of expensive agencies while delivering better results.
💡 What You'll Take Away For YOUR Business
- Unlock Your Data Goldmine: Discover how to leverage "unstructured data"—like customer reviews, emails, and online menus—to uncover powerful insights and drive your marketing strategy.
- Go Beyond Generic AI: Understand the massive difference between a general LLM (like ChatGPT) and a specialized AI tool that acts as a mini, hyper-focused expert on YOUR brand.
- The AI-Powered Camera: Learn how new AI tools can take your existing product photos and place them in countless new, on-brand scenes, creating endless visual content without expensive photoshoots.
- From One Idea to the Next: See how Jessica’s team identified new opportunities within their first business (GoGoGuest) to build an even more powerful, next-generation solution (Mowie).
- The Future Role of Agencies: Hear an agency founder’s perspective on how AI will augment, not replace, human creativity, and where the real value of marketing professionals will lie.
- Build an Ecosystem, Not Just a Product: Learn from Jessica's experience scaling GoGoGuest through strategic partnerships and integrations, creating a powerful distribution channel from the ground up.
📝 About Jessica Valenzuela
Jessica Valenzuela is a seasoned entrepreneur with nearly two decades of experience building innovative, tech-forward companies. She co-founded GoGoGuest, a platform that helps hospitality and restaurant brands grow by leveraging their internal data, scaling it through a powerful ecosystem of over 30 strategic partners. Today, Jessica is building the future of marketing with Mowie, an AI platform that transforms millions of unstructured business data points into a cohesive brand strategy and hyper-targeted content. Her journey is a testament to the power of curiosity, seeing inefficiency as an opportunity, and relentlessly building what comes next.
🎯 Jessica’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs
"Know why you're doing it... know that the journey is a big part of it. And it's a long game."
📢 Memorable Quotes
- "We are seeing that data and AI really, really is able to bring things to the present where you can actually define and listen to the signals that's available in your data and be able to utilize that for creating your strategy."
- "Our private beta customers have said it's better than an actual real camera lens that's taking a photo of their products... you can do it in a minute or two."
- "I think it really takes a lot of grit to be an entrepreneur... there's a lot of passion there, just a lot of focus, there's also a lot of resilience, but curiosity and, and to me, I'm still just learning."
🔗 Links & Resources
