1351: The Simple Question That Qualifies Every Perfect Client w/ Kayla Bravo
Ever felt like you’ve thrown money at paid ads with nothing to show for it? You’re not alone. In this episode, Kayla Bravo, the founder of Maverick Advertising, pulls back the curtain on why most ad campaigns fail before they even start. She reveals that success isn't about having the biggest budget or the cleverest ad copy; it's about building a rock-solid business foundation first. This episode is a masterclass for any entrepreneur who wants to stop gambling with their ad spend and start investing in a predictable, scalable growth strategy. Kayla’s approach, which treats clients like family and prioritizes education over jargon, will change the way you think about advertising forever.
💡 What You'll Take Away For YOUR Business
- 🚀 Why a strong business foundation (website, messaging, branding) is non-negotiable for advertising success.
- 💰 How to set realistic expectations for your ad campaigns to avoid the "Nike results on a startup budget" trap.
- 🎯 The masterful qualification question you must ask potential clients to understand their true intentions and avoid headaches.
- 📈 How to design effective Calls to Action (CTAs) that guide website visitors and turn traffic into tangible leads.
- 🧠 Why patience is the most underrated—and most crucial—element of a winning digital advertising strategy.
- 🤝 The "dating process" for onboarding new clients to build deep, long-lasting partnerships based on communication and trust.
- ⚙️ How to prepare your backend systems (like a CRM) to handle an influx of leads so you don't miss out on massive opportunities.
📝 About Kayla Bravo
Kayla Bravo is the owner and founder of Maverick Advertising, a digital advertising agency built on the core values of transparency, education, and strategy-driven results. After pivoting from a career in accounting to her true passion for marketing, Kayla launched Maverick to provide a different kind of agency experience. She views her clients not as accounts, but as extensions of her team, making their problems her problems and their successes her own. Her unique perspective combines a love for data with a deep commitment to building genuine relationships, helping businesses achieve real, sustainable growth.
🎯 Kayla’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs
"Don't let fear overtake you, take that risk."
📢 Memorable Quotes
- “A lot of people want Nike results, but they don't have the Nike budget. And I'm very clear with that—the expectations are real.” – Kayla Bravo
- “Their success is our success. Their problems are our problems because we're trying to help them.” – Kayla Bravo
- “I had a client once say, 'You understand we're never gonna leave you at this point. We're married.'… And I think about it that way. It's like I'm getting to know my clients and understand what their needs are.” – Kayla Bravo
🔗 Links & Resources
