1247: DON'T Write Your Own Book! Do This Instead... w/ Kristin Clark
Tired of hearing "content is king" but have zero time to create it? This episode is your solution. We sit down with expert ghostwriter and publisher Kristin Clark to demystify the process of turning your expertise into powerful books and articles, even if you hate writing. Kristin reveals how a ghostwriter can authentically capture your unique voice, transform your scattered ideas into a structured masterpiece, and position you as a go-to authority in your field. This isn't just about outsourcing content; it's about delegating the creation process so you can build your brand, attract clients, and create a lasting legacy without staring at a blank page ever again.
💡 What You'll Take Away For YOUR Business
- 🚀 How to authentically "outsource" your book by finding a ghostwriter who acts as a curator of your ideas, not a creator of their own.
- 🗣️ The secret to capturing your unique voice and personality on paper, ensuring your content sounds exactly like you (or even a more polished version of you).
- 📚 The step-by-step process of turning your expertise into a book, from initial positioning and outlining to the final published product.
- 🤖 Why AI is a useful tool for brainstorming but can't replace the human touch, empathy, and strategic depth of a professional ghostwriter.
- ⏱️ How you can become a published author with as little as 15-25 hours of your own time over the course of a year.
- 🤝 Why you should vet a ghostwriter on a video call to gauge their excitement—if they aren't passionate about your project, they're not the right fit.
- 💰 How to leverage your existing content—like podcast transcripts, client calls, and presentations—to jumpstart the writing process and save massive amounts of time.
📝 About Kristin Clark
Kristin Clark is a ghostwriter and publisher who helps thought leaders, entrepreneurs, and founders build strong personal brands, boost credibility, and create lasting legacies. She crafts strategic, high-impact content that resonates with ideal audiences and delivers real value. Through her work, Kristin empowers clients to amplify their voices, elevate their expertise, and make a meaningful, long-term impact.
🎯 Kristin’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs
"Don't feel like you have to go it alone. If you need help with something, there is a resource out there that can help you. Don't be afraid to trust that somebody else can help you get to where you need to go."
📢 Memorable Quotes
- "I think of myself as an advocate for the reader first and foremost. I'm not just interested in producing content for content's sake. I want it to be actionable, I want it to improve people's lives."
- "If I can get somebody to cry because they're so happy at how it came out, then I'm like, ‘Yeah, good job, Kristin. You nailed it.’"
- "When I stopped struggling so hard and started to trust other people, things exploded. They really did."
💡 Actionable Takeaways
- ✅ Stop staring at a blank page. If you want to write a book or article, start by talking out your ideas and recording them. The transcript is your new first draft.
- ✅ Vet potential collaborators on a video call. Pay attention to their body language and energy. You want to work with people who are genuinely excited about your vision.
- ✅ Identify one major task in your business that you are not an expert in and research what it would take to delegate it this month.
🔗 Links & Resources
