1218: The ACCIDENTAL NICHE that grew a 7-figure business, and how to lead with heart & scale with ease w/ Nadine Keller
In this powerful episode, Brian sits down with Nadine Keller, who scaled her first consulting business to over seven figures. Nadine shares her transparent and inspiring journey, from the early struggles and devastating setbacks of entrepreneurship to the personal tragedy that prompted a major pivot. She reveals how she shifted from helping wealthy institutions get wealthier to building a heart-centered business dedicated to helping women entrepreneurs thrive. This episode is packed with value, offering a masterclass on finding your niche, pricing for transformation (not time), and selling with authentic, feminine energy. Nadine’s story is a testament to the power of resilience and building a business that aligns with your true purpose.
💡 What You'll Take Away For YOUR Business
- 🎯 The counterintuitive secret to finding a profitable niche (and why you need to stop being scared of “cutting off” opportunities).
- 🚀 The four foundational pillars you MUST have in place before you can successfully scale your business.
- 📈 The difference between "short game" and "long game" lead generation—and why focusing on the short game is crucial for building early momentum.
- ❤️ How to build a business that is not only profitable but also deeply aligned with your personal purpose and legacy.
📝 About Nadine Keller
Nadine Keller is a seasoned entrepreneur who went from being the Director of Marketing at Chase Manhattan Bank to founding and scaling her own consulting firm to over seven figures. After a life-altering event caused her to question her legacy, she pivoted her focus. Today, she and her partner run the Precision Sales Accelerator, a program dedicated to helping women in service-based businesses scale with heart and authenticity. With nearly 20 years of experience weathering market crashes and overcoming entrepreneurial hurdles, Nadine brings a unique blend of high-level corporate strategy and purpose-driven mentorship to the table.
🎯 Nadine’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs
“Don’t go it alone.”
📢 Memorable Quotes
- "Your niche will find you as opposed to you finding your niche if you listen hard enough and if you're open enough." – Nadine Keller
- "To have a bigger impact, we need that revenue... The more revenue we bring in, the greater impact we can have on the world, the more clients we can and people we can help." – Nadine Keller
- "If we can have the intention, the genuine intention to help them, then it releases all of that fear that we have around selling." – Nadine Keller
💡 Actionable Takeaways
- ✅ Re-evaluate your signature offer. Is your program or service long enough and structured to deliver a true transformation? Price it based on the profound value of that transformation, not just the hours you put in.
- ✅ Ditch the "long game" for a week. Focus exclusively on "short game" lead generation activities that build know, like, and trust quickly, such as direct outreach, speaking on podcasts, or engaging in highly relevant online communities.
- ✅ Reframe your next sales call. Go into the conversation with the sole intention of understanding the person's problems and aspirations. Detach from the outcome of "closing the deal" and focus only on being of service.
🔗 Links & Resources
