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Dec. 15, 2023

736: Marketability, the value of your BRAND, and using AI to forecast sponsorship opportunities w/ Nico Ullah

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In today's episode, host Brian Lofrumento sits down with Nico Ullah, co-founder of Numinal Agency. Nico and his team are at the forefront of using data and AI technology to help athletes and brands maximize their partnerships and sponsorship deals. With the power of data and AI, they can accurately forecast an athlete's increasing reach and advise on content strategies that generate exponential exposure. Whether you're an athlete looking to build a strong brand or a brand seeking the right athlete to sponsor (or an entrepreneur looking to build your own brand!), this episode will provide valuable insights into the world of data-driven marketing and personal branding.

ABOUT NICO

Nico Ullah is the co-founder of Numinal, an LA-based marketing agency on a mission to help professional athletes and brands align their values with their media and brand strategy.

Before co-founding Numinal, Nicolas worked for multiple brands that were involved in sponsorship strategies and discovered that there is a big opportunity to optimize these partnerships by making them more data-driven (and using AI models).

Nico is currently not working with pro soccer players or brands, but he has 2 sons ages 7 and 11 who are asking him every day when that will be the case.

LINKS & RESOURCES