1384: The Secret Marriage of Paid Ads & Organic SEO for 4x More Leads w/ Scott Orth
In an era of shiny objects and AI shortcuts, 25-year marketing veteran Scott Orth joins the show to bring us back to the fundamentals that actually grow a business. This episode is a masterclass in building a holistic digital presence, proving that a solid foundation in SEO and strategic paid ads will always outperform chasing the latest trend. Scott breaks down why simply being on Google isn't enough; you need to dominate it from every angle—organic results, maps, and ads—to truly capture your audience.
This episode is invaluable for any entrepreneur tired of marketing strategies that don't move the needle. You'll learn how to transform your website from a static brochure into a lead-capturing machine, the right way to leverage AI as an assistant (not a replacement for human creativity), and how a powerful CRM can automate your follow-up so you never lose a potential customer again. Scott’s deep experience provides a clear, actionable roadmap for increasing visibility and driving real growth.
💡 What You'll Take Away For YOUR Business
- 🚀 The Modern "Omnipresence" Strategy: Why showing up in organic search, paid ads, and maps simultaneously is the new "TV, radio, and billboard" for dominating your market.
- 📝 Content That Converts: Learn why a blog is non-negotiable in 2026 and how to use it to answer long-tail search queries that your competitors are ignoring.
- 🤖 AI as Your Assistant, Not Your Author: Discover the right way to use AI for content creation—to build frameworks and generate ideas—and why 100% AI-generated posts fail to rank.
- 🤝 The Powerful Marriage of Paid & Organic: Understand how to use paid ads to fill the gap while your SEO builds momentum, creating a two-pronged attack for consistent lead flow.
- ⚙️ Why a CRM is Your Business's Central Hub: Learn how a CRM combined with automation can capture missed calls, instantly follow up with inquiries, and keep you from losing leads to competitors.
📝 About Scott Orth
Scott Orth is an SEO and digital growth expert with 25 years of hands-on experience in the trenches of online marketing. As the founder of Thrive Business Marketing and the creator of Surge by Thrive, he has mastered the art of combining timeless marketing fundamentals with cutting-edge technology. Scott got his start back in 1999, paying for clicks when they were a penny apiece, and has since evolved into a full-stack marketing authority who helps businesses build a powerful, holistic online presence that drives measurable results.
🎯 Scott’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs
"Things don't have to be perfect. Get out there, get it done. You're going to learn as you go."
📢 Memorable Quotes
- “You've got to have posts that are written, I say for a human, by a human... a search engine is going to pick up on that and rank you better for that than if you just grab an AI post and throw it on your blog.” – Scott Orth
- "How much more likely are you as a business going to get that lead or that sale than your competitor who maybe only shows up in one of those places? You're at least four times more likely because you're showing up four times instead of one.” – Scott Orth
🔗 Links & Resources
