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Marketing & Sales Strategies Episodes

1034: WEB DEVELOPMENT and design services at SMALL BUSINESS PRICES (and entrepreneurial practicality + philosophy!) w/ Kevin Gilleard
Feb. 3, 2025

1034: WEB DEVELOPMENT and design services at SMALL BUSINESS PRICES (and entrepreneurial practicality + philosophy!) w/ Kevin Gilleard

Send us a text EPISODE STACK: https://stackl.ist/3Fbh2sd Curious about the evolution of web development from the days of coding in Notepad to modern platforms like Squarespace? Join us for a conversation with Kevin Gilleard, a seasoned web developer and entrepreneur, who shares his journey of innovation and adaptation over a 13-year career. Discover how Kevin’s serendipitous entry into web development led to the founding of GillyTech, a company dedicated to providing accessible, agency-level web...
1032: One of the most famous PR stunts EVER + insights into marketing creativity w/ Daryl McCullough
Feb. 1, 2025

1032: One of the most famous PR stunts EVER + insights into marketing creativity w/ Daryl McCullough

Send us a text EPISODE STACK: https://stackl.ist/41DS5NA Step into the world of marketing magic with our special guest, Daryl McCullough, a luminary in the marketing and communications field. From humble beginnings at Albright College to orchestrating global campaigns for giants like Procter & Gamble and Taco Bell, Daryl's journey is a masterclass in communication excellence. In this episode, listeners will uncover the secrets behind his artistry, including the legendary Taco Liberty Bell stunt—...
1025: Unlocking Luxury Brand Secrets & Marketing Magic w/ Rolando Rojas
Jan. 22, 2025

1025: Unlocking Luxury Brand Secrets & Marketing Magic w/ Rolando Rojas

Send us a text EPISODE STACK: https://stackl.ist/3XJTUaI Ready to elevate your understanding of luxury brands and marketing? Our latest episode features the incredible Rolando Rojas, founder of Elliptic Marketing, who unveils the secrets behind creating memorable customer experiences. Inspired by a pivotal piece of advice from his father, Rolando transitioned from aspiring engineer to marketing maestro, specializing in the nuanced world of luxury brands. He shares a compelling personal story abo...
1022: ACTION SATURDAY (unlock authentic copy with your story! w/ Kris Jones)
Jan. 18, 2025

1022: ACTION SATURDAY (unlock authentic copy with your story! w/ Kris Jones)

Send us a text EPISODE STACK : https://stacklist.app/c/podcast/stack/VTGYHyBmVBfasaezby6Ox Storytelling expert Kris Jones, founder of Red Door Stories and a mentee of Donald Miller, returns to share her journey from a young visual storyteller to a successful designer and entrepreneur. Kris has collaborated with giants like Nike and Adidas, but her real passion lies in helping self-employed service providers unlock the power of authentic business copywriting. This episode promises to transform yo...
1020: Harnessing FINANCIAL EXPERTISE for strategic DIGITAL MARKETING w/ Tim Han
Jan. 15, 2025

1020: Harnessing FINANCIAL EXPERTISE for strategic DIGITAL MARKETING w/ Tim Han

Send us a text EPISODE STACK : https://stacklist.app/c/podcast/stack/sj3RiByC1z3yrK010jKp Ever wondered how financial expertise can transform digital marketing strategies? Join us on the Wantrepreneur to Entrepreneur Podcast as Tim Han, Founder and CEO of TriLux Digital, shares his extraordinary shift from finance to becoming a leader in the digital marketing arena. You’ll discover how Tim’s background in finance fuels his marketing tactics, emphasizing measurable results that translate internet...
1019: How ONE STORY can replace ALL of your marketing with clarity and effectiveness w/ Kris Jones
Jan. 13, 2025

1019: How ONE STORY can replace ALL of your marketing with clarity and effectiveness w/ Kris Jones

Send us a text EPISODE STACK : https://stacklist.app/c/podcast/stack/rIkrDxQU8DyoVXYf7SYj Unlock the power of storytelling in your business with Kris Jones, a master storyteller who has reshaped the landscape of brand communication. Kris began her journey in brand design in the early 2000s and has since become a pioneer in storytelling for entrepreneurs and small business owners. Her innovative Story Selling System has transformed how businesses craft impactful website copy, turning narratives i...
1018: Grow faster (and more cost-efficiently!) with MICRO-INFLUENCERS w/ Alisha Chranya
Jan. 12, 2025

1018: Grow faster (and more cost-efficiently!) with MICRO-INFLUENCERS w/ Alisha Chranya

Send us a text EPISODE STACK: https://stacklist.app/c/podcast/stack/EZyT0bTM6dr4KTfn0gs7 What if the secret to successful marketing lies in authenticity and genuine connections? Join us as Alisha Chranya, the trailblazing founder and CEO of Society Unlocked, unveils her journey from a marketing student to launching her own agency at just 23. Alicia passionately believes in the transformative power of micro-influencers over traditional advertising, emphasizing the need for authentic voices in bra...
1016: Transforming ordinary brands into TIMELESS LEGACIES w/ Keira Krenek
Jan. 10, 2025

1016: Transforming ordinary brands into TIMELESS LEGACIES w/ Keira Krenek

Send us a text EPISODE STACK: https://stackl.ist/41Lu1Zd What does it take to transform an ordinary brand into a timeless legacy? Our latest episode welcomes the creative genius Keira Krenek, founder of the bespoke branding agency Elementsist, who shares her inspiring journey from fine arts to becoming a branding strategist. As Keira draws from her rich background in art and marketing, we unravel her secrets to building enduring brand identities that go beyond logos and colors to foster trust an...
1011: The difference between ART & DESIGN and how to build the RIGHT brand w/ Kyle Kostesich
Jan. 3, 2025

1011: The difference between ART & DESIGN and how to build the RIGHT brand w/ Kyle Kostesich

Send us a text EPISODE STACK : https://stackl.ist/4ipfYQc Ever wondered how a childhood passion can evolve into a groundbreaking career? Join us as we welcome Kyle Kostesich, the visionary executive creative director and founder of Gray Giant. Kyle shares his remarkable journey from sketching as a kid to becoming a leading figure in the design and branding world. Transitioning from studying architecture to mastering graphic design, climbing the corporate ladder, and ultimately founding Gray Gian...
1004: MORE growth with AUTHENTICITY and revenue-focused marketing & sales w/ B Randall Willis
Dec. 23, 2024

1004: MORE growth with AUTHENTICITY and revenue-focused marketing & sales w/ B Randall Willis

Send us a text EPISODE STACK : https://stackl.ist/4hCIGf8 Unlock the secrets to entrepreneurial success with B Randall Willis, a seasoned business growth expert and lifelong entrepreneur. Discover how Randall's entrepreneurial mindset and focus on building sustainable companies have led him to create businesses with over 70 employees and now advise others on achieving similar feats. Learn about the importance of purpose, intentionality, and scalable processes in your business journey, and gain i...
999: TRANSFORMING DESIGN and branding through real-world experiences w/ Mikelle Morrison & Nick Longo
Dec. 16, 2024

999: TRANSFORMING DESIGN and branding through real-world experiences w/ Mikelle Morrison & Nick Longo

Send us a text EPISODE STACK : https://stacklist.app/c/podcast/stack/Lud1TGf6B2FY5s64zcVc What happens when a toy industry veteran and a consultative designer come together to discuss their decade-long podcast journey? Join us as Mikelle Morrison, owner and lead designer at MKM Design, and Nick Longo, founder of a branding agency specializing in food and beverage, share how they've evolved their careers and navigated the unique challenges of the design and branding world. Their transition from t...
994: Unlocking success for NONPROFITS through the Google Ads Grant (and how FOR PROFITS can use those strategies!) w/ Todd Vigil
Dec. 9, 2024

994: Unlocking success for NONPROFITS through the Google Ads Grant (and how FOR PROFITS can use those strategies!) w/ Todd Vigil

Send us a text EPISODE STACK : https://stacklist.app/c/podcast/stack/YiVx7LJJ26VxQJ5SJs60 Unlock the potential of your nonprofit’s marketing with insights from Todd Vigil, an expert in nonprofit marketing. Discover how the Google Ad Grant program, offering a whopping $10,000 monthly budget, can be the game-changer your organization needs. Todd shares practical advice on managing these grants effectively while keeping costs low, ensuring that even the smallest nonprofits can see significant retur...
985: The marketing strategy that EVERYONE sees w/ Heather Waisanen
Nov. 27, 2024

985: The marketing strategy that EVERYONE sees w/ Heather Waisanen

EPISODE STACK: https://stacklist.app/stack/uCgA4IKTl567JtgeUOTB Unlock the secrets of out-of-home (OOH) advertising with Heather Waisanen, the visionary behind Coastal Maverick. In this episode, you'll gain unparalleled insights from Heather's journey—transitioning from TV and radio advertising to becoming a force in the OOH industry with Outfront Media. After transforming a layoff into an entrepreneurial leap, Heather now empowers clients to achieve maximum visibility through strategic OOH plac...
972: ACTION SATURDAY (get ready for the holiday buying season!)
Nov. 9, 2024

972: ACTION SATURDAY (get ready for the holiday buying season!)

What if you could turn the holiday season into your most profitable time of the year? Get ready to harness the festive buying spirit as our host, Brian Lofrumento, reveals a strategic roadmap to elevate your business during the bustling holiday period. This Action Saturday episode offers powerful strategies to draw in holiday shoppers and boost year-end sales, whether your offerings are perfect gift items or essential B2B services. Brian encourages you to rethink how your products or services fi...
967: ACTION SATURDAY (get some swag!)
Nov. 3, 2024

967: ACTION SATURDAY (get some swag!)

Unleash the potential of your brand with an unexpected twist on entrepreneurship. Imagine wearing your business like a badge of honor—literally. This Action Saturday, join our host, Brian Lofrumento, as he reveals how a simple investment in swag can transform your entrepreneurial journey. You'll discover why adorning your logo on everything from laptop stickers to t-shirts isn't just about aesthetics; it's a bold declaration that shouts your business's presence to the world. Through Brian's pers...
964: DON'T be the best kept secret... master the art of FINDABILITY w/ Denise Millet
Oct. 28, 2024

964: DON'T be the best kept secret... master the art of FINDABILITY w/ Denise Millet

Unlock the secrets of being discovered online with Denise Millet, the "Findability Queen." Discover how Denise transitioned from a systems consultant to a trailblazing entrepreneur, dedicated to ensuring your business shines on the internet. Denise shares invaluable insights on search marketing essentials, making your content search engine-friendly, and the significance of well-crafted titles and descriptions. Plus, get a sneak peek into her transformative book "Be Findable" and the workshops sh...
961: Building ICONIC brands (& how to name them!) that customers remember and FEEL w/ Jared Langston
Oct. 25, 2024

961: Building ICONIC brands (& how to name them!) that customers remember and FEEL w/ Jared Langston

What does it take to transform from a disinterested student into a pioneering brand builder? Join us as we uncover Jared Langston's incredible journey in brand creation and entrepreneurship. Jared, with over two decades of experience, takes us through his early struggles with traditional education and the pivotal moments that sparked his passion for creativity. From purchasing a screen printing company at a young age to co-founding a successful agency and launching his own ventures like the non-...
957: ACTION SATURDAY (ask these questions re: social media w/ Lindsay Stockall)
Oct. 19, 2024

957: ACTION SATURDAY (ask these questions re: social media w/ Lindsay Stockall)

Uncover the secrets to hiring the perfect social media manager with our expert guest, Lindsay Stockall. Known for her prowess in performance marketing, Lindsay joins us to share five essential questions every entrepreneur should ask when seeking a social media manager, whether it’s an individual or an agency. With her comprehensive marketing background and strategic insights, you’ll discover how to align expectations and distinguish between a manager and a strategist, ensuring your business's so...
956: Maximizing returns with PERFORMANCE MARKETING (and a strategy!) w/ Lindsay Stockall
Oct. 18, 2024

956: Maximizing returns with PERFORMANCE MARKETING (and a strategy!) w/ Lindsay Stockall

Can performance marketing truly reshape your business? Join us as Lindsay Stockall, founder and creative director of Stockall & Co., demystifies performance marketing and shares her unique journey from PR and retail to managing marketing for a salon and spa, ultimately leading to her successful global agency. Lindsay’s insights will guide you through the intricacies of crafting a marketing strategy that aligns with key performance indicators (KPIs) and show you how to use platforms like Instagra...
949: MEMES, AI, and the 3xMatrix to grow FAST w/ Jennie Wu
Oct. 7, 2024

949: MEMES, AI, and the 3xMatrix to grow FAST w/ Jennie Wu

What if memes could be your secret weapon in skyrocketing your brand's engagement? Join us as we sit down with marketing maestro Jennie Wu, who transitioned from generating millions in daily revenues as a product manager in China to founding the innovative HashMatrix agency in the US. Jennie's journey is an inspiring tale of blending product design and marketing prowess to empower AI startups and break into the American market. She candidly discusses the critical role of go-to-market strategies ...
942: ACTION SATURDAY (ALL the design templates you need to look great!)
Sept. 28, 2024

942: ACTION SATURDAY (ALL the design templates you need to look great!)

How has Canva revolutionized the way entrepreneurs handle their visual content? Discover the answer with our host Brian Lofrumento in this action-packed episode of the Wantrepreneur to Entrepreneur Podcast. This week, we spotlight Canva, the game-changing tool that has become a cornerstone in the tech stacks of countless successful entrepreneurs. From creating eye-catching podcast graphics and YouTube thumbnails to crafting polished marketing materials and sales follow-ups, Canva is the unsung h...
940: Understanding CUSTOMER BEHAVIOR and smart marketing with data w/ Brian Carroll
Sept. 25, 2024

940: Understanding CUSTOMER BEHAVIOR and smart marketing with data w/ Brian Carroll

Unlock the secrets of marketing brilliance with Brian Carroll, a marketing leader who transitioned from the finance world to become an expert in understanding customer behavior and psychology. Inspired by Carl Jung's concepts of personas and archetypes, Brian reveals how he pairs outstanding marketing with exceptional products, using fintech giants as prime examples. Discover why understanding your market and ideal customer is not just important, but essential for both startups and established c...
929: A strategic marketing plan that SAYS LESS(!?) and works BETTER! w/ Tiff Quillan
Sept. 9, 2024

929: A strategic marketing plan that SAYS LESS(!?) and works BETTER! w/ Tiff Quillan

Unlock the secrets to thriving in a traditional industry as we sit down with Tiff Quillan, the founder of Nover Marketing. Sparked by a casual conversation at a picnic, Tiff's journey from a corporate job to launching a successful marketing agency in the architecture, engineering, and construction (AEC) sectors is nothing short of inspiring. Hear firsthand how she identified an underserved market and leveraged her expertise to carve out a niche, turning challenges into opportunities. Whether you...
916: The video marketing trifecta that EVERY business needs w/ Tim Bradley
Aug. 23, 2024

916: The video marketing trifecta that EVERY business needs w/ Tim Bradley

Ever wondered how the power of video can transform your marketing strategy? Join us as we unlock the secrets of video storytelling with Tim Bradley, the mastermind behind Pennant Video. From humble beginnings with a VHS camcorder to becoming a video marketing expert, Tim shares his incredible journey and the pivotal role of video storytelling in the middle of the marketing funnel. Learn how to differentiate your brand, demonstrate your offerings, and validate your value proposition through compe...
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