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Marketing & Sales Strategies Episodes

April 24, 2024

830: Elevating Design and the User Experience to Boost Revenue w/ Nic…

Prepare to unlock the secret blend of artistry and analytics that can skyrocket your business growth. Nick Hart, the visionary behind Opra, joins us to illuminate how combining stunning design with functional user experience...

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April 10, 2024

820: SMART PR strategies for EVERYONE... and the power of "collabetit…

In this episode of The Wantrepreneur to Entrepreneur Podcast, we're joined by the dynamic duo, Rachel Dickman and Liselle DeGrave, seasoned PR mavens and cohosts of the Pressing On in Public Relations podcast. They unravel th...

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March 30, 2024

812: ACTION SATURDAY (click some ads!)

Ever wonder how your competitors manage to entice their audience into clicking, subscribing, and buying? Our latest Action Saturday is a very simple action to decode the success of your rivals' ad campaigns without spending a...

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March 22, 2024

806: The power of STORYTELLING in business w/ Ellis Hamburger

Have you ever wondered how a tech journalist evolves into a master storyteller for some of the world's most innovative companies? Ellis Hamburger joins our host Brian Lofrumento on an intriguing journey through the landscape ...

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March 18, 2024

804: Content marketing that WORKS + how to showcase your client succe…

In today's episode host Brian Lofrumento sits down with Ted Goldwyn, principal owner of Ted Goldwyn Communications and founder of Success Story Studio. They delve into the power of long-form content in financial services mark...

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March 16, 2024

802: ACTION SATURDAY (have a discovery call with someone!)

In today's episode we'll talk about a SIMPLE yet ACTIONABLE thing you can do to tangibly move your business forward: get on a discovery call with someone (or a bunch of someones!) that you know would benefit from your product...

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March 15, 2024

801: People, planet, and profitability (and how they ALL work togethe…

In today's episode host Brian Lofrumento sits down with Konstantin Popovic, the founder of Impact3P, a sustainability consultancy. Konstantin shares his inspiring journey from working in advertising to becoming a sustainabili...

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March 9, 2024

797: ACTION SATURDAY (develop a proposal!)

In today's episode we'll talk about the most important and basic step of developing your sales PROCESS: having a proposal!

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March 2, 2024

792: ACTION SATURDAY (master copywriting!)

In today's episode we'll talk about the power of copywriting when it comes to enhancing your business skillset and knowledge library, and Brian reveals his favorite copywriting resource.

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March 1, 2024

791: The art and science of market research (and getting feedback tha…

In this episode, our host Brian Lofrumento dives into a captivating conversation with Robin Boyar, founder of thinktank research & strategy. As a seasoned market research expert with over 25 years of experience, Robin shares ...

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Feb. 25, 2024

788: It's time to focus on the LITTLE things!

In today's episode we'll talk about the easiest way to start standing out with regards to branding... especially when you're starting out and growing!

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Feb. 16, 2024

781: Being FLEXIBLE with your strategies and marketing to succeed w/ …

In today's episode, host Brian Lofrumento sits down with the talented Crystina Clauson, an expert in restaurant support and off-premise verticals, and CEO of Make Good Lemonade. Together, they delve into the crucial role of f...

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Feb. 7, 2024

775: Taking over the TRAVEL industry through a powerful AI app (and t…

In this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento welcomes Jeanne Dumari, CEO of Bon Voyage, to share her inspiring journey as an entrepreneur. Jeanne and her husband went head first into lau...

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Jan. 29, 2024

769: REPEATABLE success in sales using processes and building a bridg…

In today's episode, we have the pleasure of delving into the world of sales and entrepreneurship with our guest Michael Heyman. Michael, an experienced head of growth and business owner, joins us to share his invaluable wisdo...

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Jan. 22, 2024

764: The FOUNDATIONS of a strategic marketing blueprint and 7-figure …

Today we are joined by the dynamic marketing expert and CEO of Stealth Consulting, Wes Mathews. Wes shares his extensive experience in building successful businesses from concept to success, offering insights on transparent d...

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Jan. 20, 2024

762: ACTION SATURDAY (get your emails delivered! Super important for …

In today's episode we'll talk about a BIG change in the world of email deliverability and the 10 minute action you can take to ensure your emails are delivered in people's inboxes!

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Jan. 8, 2024

754: The value of AWARENESS marketing, automations, and business answ…

In this episode, our host Brian Lofrumento sits down with digital marketing expert Jonathan Sellers, CEO of Solucru. Jonathan shares invaluable insights into the crucial balance between human touch and automation in client bu...

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Jan. 6, 2024

752: ACTION SATURDAY (host a livestream!)

In today's Action Saturday episode we'll talk about a super simple (and fun!) way to get more engagement and show up in front of more people while also flexing your "imperfect action" muscle when it comes to content creation ...

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Dec. 29, 2023

746: Understanding your CONSUMER vs CUSTOMER and revolutionizing the …

Today we have an inspiring conversation with guest Brent Newton, CEO of myOwl, who shares his innovative idea of creating a dashboard for kids that aggregates school information to streamline accessibility and efficiency. We ...

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Dec. 15, 2023

736: Marketability, the value of your BRAND, and using AI to forecast…

In today's episode, host Brian Lofrumento sits down with Nico Ullah, co-founder of Numinal Agency. Nico and his team are at the forefront of using data and AI technology to help athletes and brands maximize their partnerships...

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Dec. 11, 2023

734: Navigating EARLY sales and growth with curiosity while overcomin…

In this episode of the Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento chats with Luke Bivens, founder of QC Growth and a seasoned expert in early-stage sales. Luke shares invaluable insights and strategies for a...

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Dec. 9, 2023

732: ACTION SATURDAY (check out someone else's sales process!)

In today's episode we'll talk about a very easy and strategic way to see other companies' and industries' sales processes, deliverables, follow-ups, and so much more by simply going through their sales process as a potential ...

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Dec. 4, 2023

729: Building an IDENTITY based on a SINGULAR focus w/ Imri Larsen

In this episode of the Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento sits down with award-winning creative leader and brand strategist, Imri Larsen. Imri shares insights on the evolving nature of brand identity...

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Dec. 1, 2023

726: CREATIVITY in asking questions and finding solutions to solve yo…

Today, host Brian Lofrumento is joined by the talented Tricia Kazmar, founder of Kazmar Creative, to delve into the crucial role of creativity in solving business problems. Tricia's expertise in design and storytelling has el...

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