Mindset & Motivation Episodes

In this special Collab Week episode of Wantrepreneur to Entrepreneur, five founders answer one deceptively powerful prompt: What is the single most important question you ask yourself to stay focused, make better decisions, and keep building? You’ll hear from Brent Newton of myOwl, Mary Gunther of The Social G Co., Nate Hebbert of SelfWare Consulting, Stephen Custer of Dry Humor Marketing, and Shawn Sundsvold of GoldBear Media as they each reveal the internal question that helps guide their w...

In this first-ever Collab Week episode of Wantrepreneur to Entrepreneur, four past guests come together to answer one powerful question: What’s a tiny decision you made that changed everything? You’ll hear from Stephen Custer of Dry Humor Marketing, Nate Hebbert of SelfWare Consulting, Drew Dorenfest of Client Magnet CRM, and Janice Kephart of ZipID as they each share a seemingly small moment that created a major ripple effect in their entrepreneurial journey. From writing down a goal, to ...

In this very special Solo Sunday episode, Brian shares his biggest and most personal announcement ever. After a decade of sharing his entrepreneurial journey on the show, he’s opening up about a life-changing milestone that is already profoundly shifting his perspective on business, priorities, and success. He ties this beautiful moment back to the single most important element of any business strategy: making it about someone other than yourself. If your motivation ever fades or you find it eas...

Ever get excited about a new marketing tactic or business strategy, go all-in for a week, and then quit when you don’t see immediate results? You’re not alone. This is one of the biggest reasons entrepreneurs fail to gain traction. In this Solo Strategy episode, Brian argues that most strategies don't fail because they’re “bad”—they fail because we don’t commit to them long enough to see them work. He introduces one powerful question you must ask before adopting any new plan: "Am I willing to do...

Do you ever find yourself telling people how busy you are? In a world that applauds the “hustle,” it’s easy to wear long hours like a badge of honor, especially when you don’t have tangible results to share yet. In this Solo Sunday episode, Brian pulls back the curtain on this dangerous societal norm that traps so many entrepreneurs. He shares a vulnerable story from his early days as a teenage entrepreneur, revealing how he learned to chase applause by talking about his 12-hour workdays instead...

We've all felt it: the rush of excitement from a new idea, the flood of validation when friends and family applaud our potential. But what if that feeling is the very thing holding your business back? In this powerful solo episode, Brian pulls back the curtain on a dangerous mindset trap that snares countless entrepreneurs: falling in love with possibilities instead of execution. Drawing from nearly 20 years of experience, Brian shares why our brains can become addicted to the dopamine of "what ...

Ever end a long day of "hustling" only to realize you’re no closer to your actual goals? This solo episode is a raw, no-nonsense gut check for every entrepreneur who feels busy but not productive. Brian unpacks the true meaning of discipline, challenging the popular belief that just showing up and grinding is enough. He introduces a single, powerful question that will force you to confront whether you’re spending your time on tasks that truly matter or just hiding behind a facade of busy work. T...

Ever have one of those days where you feel stuck, overwhelmed by a never-ending to-do list, and can’t seem to get out of your own way? It’s not a lack of passion or work ethic; it’s likely your brain is running too many "programs" at once. In this solo episode, Brian unpacks a fascinating psychological concept from the 1920s called the Zeigarnik Effect. He explains how unfinished tasks and "open loops" — from unanswered emails to half-finished projects — are secretly hogging all your mental ener...

"My business is different." "My industry is just more complicated." Have you ever said—or even just thought—these words? If so, this Solo Sunday episode is a must-listen. Brian pulls back the curtain on one of the most dangerous traps for entrepreneurs: our ego's craving for complexity. He explains why we instinctively overcomplicate our marketing, sales, and operations, and how this tendency to impress others (and ourselves) actually sabotages our growth. Sharing personal stories from his own j...

Ever feel like you know exactly what you should be doing, but you're stuck in a cycle of endless research, planning, and what-ifs? You might be too smart for your own good. In this kickoff to a special Mindset & Motivation Week, Brian goes back to the show’s roots to unpack a counterintuitive and powerful concept: sometimes, being a little bit “dumber” is the key to entrepreneurial success. Brian shares a story about a creator who credits his success to being “dumb” and contrasts this with the “...

Ever feel like you’re the most expensive employee in your own business? If you take pride in being the one who “gets it done,” this episode will challenge that core belief. In this special episode, Brian pulls back the curtain and shares the exact content he teaches his high-level clients, centered around a career-defining lesson he learned during a snowy Christmas Eve drive. He reveals why the very "finisher" mentality that got you started is now the biggest bottleneck to your growth. You’ll di...

After two years in the making, this interview with Joey Boyer delivers a masterclass on aligning your inner truth with your outer execution. Joey, founder of Legendary Affinity, dives deep into the intersection of mindset and mechanics, revealing why so many entrepreneurs get stuck in a cycle of burnout and overwhelm. This episode is a must-listen for any entrepreneur who feels disconnected from their work, is chasing empty metrics, or struggles to build a business that is both impactful and sus...

Ever feel like one piece of criticism, a slow week, or a disappointing result makes you question everything you’re building? In this short but powerful episode, Brian shares a perspective-shifting reminder inspired by something unexpected: even the Egyptian pyramids have one-star reviews. From a simple dentist visit to a deeper realization about feedback, rejection, and progress, this episode reframes how you interpret the ups and downs of entrepreneurship—and why you might actually be further a...

Tired of feeling like your brain is a browser with too many tabs open? In this episode, former senior tech executive Lisa Larson pulls back the curtain on a silent performance killer that affects every entrepreneur: cognitive overload. She shares her journey from leading multi-million dollar practices in high-pressure corporate environments to founding Mindful Corporate Mastery, a company dedicated to helping leaders make better decisions. This isn't your typical "woo-woo" mindfulness chat; Lisa...

Ever have one of those weeks where you feel like you’re just spinning your wheels, replying to emails, and tweaking your website, but not actually making real progress? This raw, unfiltered Solo Sunday episode, recorded mid-move in an empty, echoey room, is the reality check you need. Brian shares a powerful quote that completely reframes the dreaded "no" and reveals the one question he asks himself to ensure he's not just staying busy, but actually building momentum. If you’ve ever let the fear...

Ever wonder why some networking calls feel electric while others fall flat? Or why some sales pitches land perfectly while others feel desperate and "salesy"? In this Solo Sunday episode, Brian Lofrumento is kicking it old school, taking us back to his college philosophy class to uncover a powerful principle from Immanuel Kant that is surprisingly relevant to every entrepreneur. He breaks down the idea of treating people and activities as "ends in and of themselves" rather than just "means to an...

We’ve all heard the advice: “Just do it!” In a world where starting a business, a podcast, or a new marketing channel has never been easier, that advice seems to make perfect sense. But what if it’s dangerously incomplete? In this Solo Sunday episode, Brian shares a story from a recent entrepreneur meetup that completely reframes our understanding of action versus strategy. He uses the powerful analogy of an iceberg to reveal why focusing only on what’s visible—the easy-to-start tactics—is the f...

Ever feel like one part of your business is constantly letting you down? Maybe you’ve poured money into marketing with no results, or you have a world-class product that just won't sell. In this Solo Sunday episode, Brian pulls a powerful lesson from the chessboard that will completely reframe how you see your business's weaknesses. He introduces the concept of "Loose Pieces Drop Off"—the idea that any part of your business left unsupported will eventually fail. Brian explains how this single ch...

Ever find yourself caught in a loop of "Is this even going to work?" It's a question every founder asks, from day one to year ten. In this Solo Sunday episode, Brian gets vulnerable and pulls back the curtain on the most important choice we make every single day: the evidence we choose to look for. He reveals how our brains are wired to find proof for our deepest doubts (thanks, confirmation bias!) and how easily we can build a case for our own failure. But more importantly, he shares the powerf...

In an age where AI and "vibe coding" allow anyone to build a world-class app from a simple prompt, what truly separates a successful business from a forgotten project? In this thought-provoking Solo Sunday, Brian dives into a paradox of the modern era: we have more incredible tools and software than ever before, but we also have more with zero users. He explains why the age-old pursuit of "innovation" is no longer the key to success. Drawing on a personal story from his first agency in 2012, Bri...

In this powerful episode, Romie Montpeirous, founder of Leadership From The Heart, reveals why the journey from wantrepreneur to entrepreneur begins with one critical step: leading yourself. She unpacks the concept of the "identity shift," explaining how seeing yourself as a leader is the prerequisite to becoming one. This isn't just fluffy mindset talk; Romie provides the tangible steps to break free from the self-imposed barriers and stop waiting for the permission that will never come. Thi...

Do you ever hesitate to share your latest project, launch, or creation, worried it will come off as “shameless self-promotion”? In this Solo Sunday episode, Brian pulls back the curtain on a text message he received from a fellow entrepreneur that completely reframed this common fear. It’s a message that inspired him to get behind the mic (even while under the weather) and issue a call to arms for every entrepreneur who is building something to serve others. Brian breaks down the insane double s...

In a special episode recorded on the move in a Cybertruck, Brian is joined by his friend and founder of Arrowhead Strategy Group, Jarome McKenzie. Jarome shares the powerful entrepreneurial mindset he demonstrated during a 2.5-hour tennis match where he lost every single set 6-0, yet grew more confident with every game. This conversation is a masterclass in resilience, revealing how to find breakthroughs in failure and why the most important work you do happens before your business day even star...

We’ve all heard the cliché: “You need to work ON your business, not just IN it.” But what does that actually mean? It’s easy to get trapped in the day-to-day grind of client work, emails, and sales calls, feeling busy but not necessarily productive. This cycle creates a growth ceiling that keeps so many entrepreneurs stuck. In this Solo Sunday episode, Brian demystifies this classic advice and gives you a tangible, actionable framework to shift from being a busy operator to a strategic visionary...