Episodes

Nikita Bridan, co-founder and CEO of Oilstainlab, joins the show to share how he and his twin brother went from designing concept cars for major OEMs to building their own—the ones the big corporations were too scared to make. They call it building "the bad ideas," and it led them to create the Half-11: a stunningly raw, retro-futuristic supercar with a swappable EV or gas powertrain. This episode is a masterclass in visionary thinking, brand building, and outright industry disruption. For any e...

Feeling overwhelmed, directionless, or just plain stuck? In this episode, corporate-leader-turned-founder Sheri Roder of Get Unstuck HQ breaks down the exact reasons why so many entrepreneurs hit a wall. Drawing on decades of experience in high-stakes corporate environments, Sheri reveals her powerful framework for identifying the type of "stuck" you're in—whether you're spinning with too many ideas or stretched too thin to make progress. This episode is a masterclass in self-awareness and strat...

Ever find yourself chasing the next big number — the first $10K month, 1,000 followers, or a major anniversary — only to feel like the goalpost just keeps moving? In this special Solo Sunday episode, Brian pulls back the curtain on a massive milestone: the 1500th episode of the show. But this isn't a typical celebration. Instead, Brian gets vulnerable about why milestones are completely artificial and why chasing them can be a trap. He explores how the real magic isn't in hitting the big number,...

After a full week exploring the four entrepreneurial seasons — Planting, Growth, Pruning, and Harvest — Brian is pulling back the curtain on the most challenging, misunderstood, and crucial phase of them all: the transition. It's the messy, uncertain space between the seasons where the old rules no longer work, but the new ones haven't revealed themselves yet. In this reflective solo episode, Brian argues that this "in-between" period, which often feels like failure or imposter syndrome, is actu...

Everyone dreams of harvest season—the wins, the validation, the feeling that all your hard work has finally paid off. But what if this celebrated season is actually the most dangerous one for an entrepreneur? In this final episode of the Entrepreneurial Seasons miniseries, Brian Lofrumento pulls back the curtain on the harvest. He reveals why success always looks obvious in hindsight, why the public only ever sees the fruit and not the roots, and the critical danger of celebrating so much that y...

We've been taught that success in business is about addition—more clients, more products, more opportunities. But what if the biggest breakthroughs come from what you remove? In this powerful solo episode, Brian dives into "pruning season," the most overlooked and misunderstood phase of entrepreneurship. He reveals why letting go of good ideas, firing "PITA" clients, and saying no to opportunities is not a sign of failure, but a strategic move to build a stronger, healthier, and more focused bus...

Ever dream of the day your business finally takes off, only to find yourself more overwhelmed than ever? You're not alone. In this solo episode, Brian dives deep into "Growth Season," the most misunderstood phase of the entrepreneurial journey. He breaks down the myth that growth feels like success, revealing why it often feels like pure chaos instead. Brian explains that growth doesn’t solve problems—it exposes them, pushing your systems, habits, and identity to their absolute limits. This epis...

Ever feel like you’re pouring all your energy into your business but getting zero feedback, validation, or results? It’s one of the most dangerous and discouraging moments in entrepreneurship. In this nostalgic solo episode, leading up to the monumental 1500th episode, Brian Lofrumento introduces the powerful concept of "entrepreneurial seasons." He dives deep into the first and arguably most important one: Planting Season. Brian shares personal stories from his own journey—from recording episod...

Do you ever find yourself looking at other successful entrepreneurs and thinking, "I would kill to have their problems"? Whether it’s struggling to hire fast enough or having too many clients, it’s easy to believe that their challenges are better than yours. In this reflective Solo Sunday episode, Brian gets real about the dangerous game of comparing problems and shares a powerful thought experiment he heard on TikTok that will completely change your perspective. He unpacks why the challenges yo...

Are you afraid of giving too much away in your marketing? Do you worry that if you share your best insights for free, no one will ever pay you? In this powerful solo episode, Brian tackles one of the most pervasive entrepreneurial traps: the scarcity mindset that convinces us to withhold information. Drawing on nearly a decade of lessons learned, from selling his first online course to building a successful agency, Brian reveals why this fear is holding you back. He shares the game-changing shif...

Ever feel a sense of guilt for charging a high price for something that feels “easy” to you? Do you find yourself justifying your prices by explaining how many hours you’ll put in? If so, you’ve likely fallen into one of the most common and costly entrepreneurial traps: the time for money trap. In this solo episode, Brian breaks down how this "employee hangover" from our 9-to-5 days leaks into every aspect of our business — from pricing and confidence to proposals and messaging. He explains why ...

Ever find yourself thinking, "This one thing... this is what will change everything"? Whether it's a new product launch, a big press mention, or a dream client, we’ve all fallen for the allure of the "silver bullet." In this solo episode, Brian gets personal, sharing a story from his first business when a shout-out on BBC radio sent 30,000 visitors to his site in an hour. He was convinced he’d “made it,” only to find things back to normal the next day. This episode unpacks the Silver Bullet Trap...

Ever come back from a networking event with a stack of business cards, feeling like you’ve crushed it, only to hear crickets for weeks? Or maybe you’ve shared your big idea and gotten tons of praise like, “That’s amazing, I’d totally buy that!” but no one ever pulls out their wallet. This is one of the most common and deceptive traps in entrepreneurship. In this solo episode, Brian Lofrumento shares a personal story from his first agency about how he learned the hard way that interest and attent...

Kicking off Entrepreneurial Trap Week, Brian dives straight into the most common and dangerous myth that holds founders back: the belief that "if you build it, they will come." He argues this single idea is responsible for the biggest graveyard of failed businesses. In this episode, Brian challenges you to stop hiding behind product development and start focusing on what truly matters—distribution. He explains why even the most brilliant service or revolutionary product is worthless if no one kn...

Ever feel like you’re doing all the "right" things—launching a podcast, sending follow-up emails, running ads—but getting zero results? In this Solo Sunday episode, Brian pulls back the curtain on a subtle but destructive mindset that sabotages countless entrepreneurs: the "Checkbox Mentality." He reveals why simply "doing the thing" is never enough and how this trap convinces us that effort equals progress, even when it doesn't. Brian shares powerful examples, from sales follow-ups to content c...

In this special Collab Week episode of Wantrepreneur to Entrepreneur , eight founders answer one deeply personal question: What would you say in a voicemail to your younger self? You’ll hear from Lisa Larson, Jane Alexander, Nate Hebbert, Nicholas Cook, Mike Gross, Leslie Hemedes, Shawn Sundsvold, and Stephen Custer as they look back on the earlier versions of themselves — the ambitious ones, the scared ones, the grieving ones, the overthinking ones, the waiting ones, and the ones who had no ide...

In this special Collab Week episode of Wantrepreneur to Entrepreneur , nine founders answer one creative and surprisingly powerful question: What is a concept from another discipline, hobby, or part of life that changed how you think as a founder? You’ll hear from Shawn Sundsvold, Jaimz Hodge, Jane Alexander, Drew Dorenfest, Erik Berglund, Lisa Larson, Nate Hebbert, Stephen Custer, and Nicholas Cook as they pull lessons from recovery, fiction writing, gardening, baseball, fitness, running, softw...

In this special Collab Week episode of Wantrepreneur to Entrepreneur , four founders answer one powerful question: What is an opportunity you almost ignored — but now realize changed everything? You’ll hear from Jane Alexander of Emma Advisor, Shawn Sundsvold of GoldBear Media, Mike Gross of Michael J. Gross LLC and Management System Certification Training Solutions, and Nate Hebbert of SelfWare Consulting as they each share a moment they could have easily dismissed. A bootcamp that felt intimid...

In this special Collab Week episode of Wantrepreneur to Entrepreneur , five founders answer one deceptively powerful prompt: What is the single most important question you ask yourself to stay focused, make better decisions, and keep building? You’ll hear from Brent Newton of myOwl, Mary Gunther of The Social G Co., Nate Hebbert of SelfWare Consulting, Stephen Custer of Dry Humor Marketing, and Shawn Sundsvold of GoldBear Media as they each reveal the internal question that helps guide their wor...

In this first-ever Collab Week episode of Wantrepreneur to Entrepreneur , four past guests come together to answer one powerful question: What’s a tiny decision you made that changed everything? You’ll hear from Stephen Custer of Dry Humor Marketing, Nate Hebbert of SelfWare Consulting, Drew Dorenfest of Client Magnet CRM, and Janice Kephart of ZipID as they each share a seemingly small moment that created a major ripple effect in their entrepreneurial journey. From writing down a goal, to helpi...

In this very special Solo Sunday episode, Brian shares his biggest and most personal announcement ever. After a decade of sharing his entrepreneurial journey on the show, he’s opening up about a life-changing milestone that is already profoundly shifting his perspective on business, priorities, and success. He ties this beautiful moment back to the single most important element of any business strategy: making it about someone other than yourself. If your motivation ever fades or you find it eas...

We’re often told that to grow, we need to do more, add more, and say “yes” to every opportunity. But what if the real secret to strategic success is doing less? In this Solo Strategy episode, Brian flips the script on traditional business strategy, arguing that what you choose not to do is just as important as what you do. Drawing on powerful examples from icons like Steve Jobs at Apple and retail giant Costco, Brian reveals how simplification and subtraction are not signs of retreat, but the ul...

Ever get excited about a new marketing tactic or business strategy, go all-in for a week, and then quit when you don’t see immediate results? You’re not alone. This is one of the biggest reasons entrepreneurs fail to gain traction. In this Solo Strategy episode, Brian argues that most strategies don't fail because they’re “bad”—they fail because we don’t commit to them long enough to see them work. He introduces one powerful question you must ask before adopting any new plan: "Am I willing to do...

Is your calendar packed with execution, leaving no room for strategy? It’s easy to fall into the “busyness trap,” where you’re constantly working in your business but never on it. But as Brian explains in this Solo Strategy episode, true entrepreneurial growth comes from intentionally stepping out of the day-to-day to think like an executive. Today, he’s pulling back the curtain on his personal system for doing just that: The Four Rooms of Executive Time. This is the tangible framework you’ve be...