Marketing & Sales Strategies Episodes

Businesses who don't know how to successfully differentiate themselves are lacking a positioning angle. In today's episode you'll learn about the difference between a broad positioning angle and a specific positioning angle and how that can help you stand out in a crowded marketplace.

In today's episode you'll learn about a simple and wildly effective three-step marketing funnel that can generate tens of thousands of dollars in revenue starting immediately... without you needing to network or be salesy.

Sales... it's one of the hardest things to do, but as an entrepreneur it's the biggest determinant between success and failure. In today's episode you'll learn about the power of urgency, why it's so important, and how to use it in your business.

One of the easiest ways to gain credibility and have a marketable asset in your business is to leverage other people's expertise. In today's episode you'll learn how to do that by hosting a virtual summit.

Most entrepreneurs fade away into obscurity along with the rest of the boring and bland businesses out there... struggling to ever make it. In today's episode you'll learn one exercise that can instantly separate you from your competitors and stand out in the marketplace.

When you sign up to be an entrepreneur, you're signing up to be a salesman... no matter what industry you're in and no matter what you sell. In today's episode you'll learn the five magic words to add urgency to any sales situation to get your prospects to finally take action and stop delaying their purchasing decision.

It's impossible to build a business without customers, and every customer starts out as a lead. In today's episode you'll learn how to have leads come to you by using a lead magnet, and how to make an effective squeeze page to capture those leads.

Most marketers advise you to "lead with value," but they fail to tell you how to properly gauge the temperate of your audience. In today's episode you'll learn about segmenting your audience based on their awareness and temperature, and how to treat them differently so that you can better serve them.

Sajad Ghanizada is a product leader and marketer who has scaled a mobile fintech app from 0 - 150k+ users and saved them over $250 million in taxes. In today's episode he discusses how new entrepreneurs can validate their product ideas, go to market with a minimum viable product, and ascend their business into more passive and scalable models.

Arne Giske is a serial entrepreneur, speaker, and digital agency owner who leads The Millennial Entrepreneur Community with over 29,000 young members around the globe. He travels all over the world while he builds his business and has 7 countries and 4 continents on his agenda for 2017. Arne helps other entrepreneurs build strong businesses using effective digital marketing strategies such as growing communities online with Facebook groups to build their audience, brand, and generate tons of new...

Having website visitors is one thing... but turning website visitors into new customers and clients – and revenue – is even better... and harder to master. In today's episode you'll learn from conversion optimization expert Tom Bowen, who explains how to make the most out of your website traffic and how to get it to convert.

Many newer entrepreneurs try Facebook Ads out, only to spend a lot of money... and make little or no money. In today's Strategy Wednesday episode you'll get a glimpse into the world of effective and profitable Facebook Ad campaigns by hearing an entire module from inside Brian's Zero to Your First $10K course.

As an entrepreneur, you must get sales... there's no way around it. In today's episode you'll learn how to get sales by leading with value rather than using the old approach of pitching people and relentlessly trying to be salesy. Today's episode is a lesson from inside Brian's Zero to Your First $10K course.

When it comes to customer or client happiness, it starts with your very first contact... and your onboarding process sets the tone for your entire engagement. In today's episode you'll learn how Disney has mastered the art of client and customer onboarding to create a reputation as the "happiest place on earth," and how you can use the exact same strategy to give your customers and clients the best experience possible.

Marketing is the perfect blend of the right message for the right market on the right media. In today's episode you'll learn where to focus your energy when it comes to those three magic M's of marketing, and why focusing on the media is a waste of your time.

In 2017 the saying "content is king" still reigns supreme, and in today's episode you'll learn how to come up with an endless amount of ideas for content.

The most effective and highest-converting advanced marketing strategy online happens to be the most affordable... yet most small businesses are NOT taking advantage of it. The strategy is retargeting, and all of the biggest businesses in the world use it... yet the barriers to using it are very low, considering you can start retargeting potential customers and clients (or former customers and clients) wit as little as $5. In today's episode you'll learn what retargeting is, how you should use it...

Rachel Gogos is the founder and CEO of brandiD, a branding agency that helps entrepreneurs build out their entire platform, including digital assets, marketing deliverables, logos, and all marketing collateral to make them stand out as their most authentic selves. In today's episode Rachel reveals not only how she built her agency to multiple six-figures in revenue, but also the ins and outs of how entrepreneurs can build out their own personal branding platforms.

Most entrepreneurs can get people somewhat interested in their services, but then they stumble at the most important part of the process: closing the sale! In today's episode I'll share with you my entire phone call script that I've used to close hundreds of thousands of dollars in sales.

When it comes to marketing your business, it's hard to sit down and come up with the perfect product or service, the perfect positioning for your offer and pitch, and the perfect marketing language to use in order to resonate with your market. In today's episode you'll learn how to get your hands on the secret marketing cheat sheet that is customized for YOUR business and marketing.

Most entrepreneurs build a product or service and try to find people who want to buy it. Instead, in today's episode you'll hear LIVE from Ultimate Profit Model San Diego how entrepreneurs make their businesses customer-focused in order to get them to WANT to buy your products and services.

One of the most important ingredients in your business is your OFFER! At the end of the day, every business needs people paying money. In order for people to pay money, you need something to OFFER them. In today's episode you'll learn exactly how to create, structure, and position your offer.

As the old saying goes, if you stand for nothing, you'll fall for anything. The goal of almost every entrepreneur is to stand out from their competitors and be viewed as one of the best in their industry. In today's episode you'll learn how figuring out what you stand for can separate you in a crowded marketplace and help you attract your natural tribe.

Finding new customers and clients is just like fishing... you can either swim after the fish and try to catch them one at a time, or you can cast a net out there with some bait and let the fish come to you. Sales is the same, and by creating a lead magnet you can have an asset in your business that generates leads, customers, and clients for your business so you can quickly scale to six-figures and beyond. In today's episode you'll get a behind the scenes glimpse into two lessons about lead magn...