Marketing & Sales Strategies Episodes

When it comes to getting more eyeballs on your business, there are many different marketing options. When it comes to free marketing, though, few avenues are more powerful than a strong PR (public relations) strategy. In today's episode you'll learn about the inner world of PR from one of the best in the business: Robert Smith.

Most entrepreneurs chase after new customers and clients and end up driving themselves crazy wondering why people aren't buying from them. In today's episode you'll learn the importance of finding problem-aware people and investing your time, energy, and money in them rather than chasing people around and trying to convince them to buy from you.

Most wantrepreneurs and newer entrepreneurs make the same mistake... consuming too much content! In today's episode you'll learn the difference between immature learning and mature learning, and how you can use that to your advantage.

When it comes to getting sales, you first need to get people in the buying mood. If you can't do that, you'll constantly find yourself talking to people who are already prepared to say no to you... or even worse, not even listen to you. In today's episode you'll learn the three step framework to getting people in the buying mood.

There are two ways of doing business: the old way, or the new way. The old way of business involves trading hours for dollars, and leaving you "hustling" and "grinding" around the clock and at networking events to make money. The new way, on the other hand, brings a steady flow of leads and new customers or clients to you thanks to having marketing systems in place. Learn about the two ways in today's episode!

The biggest challenge for new entrepreneurs is to find new customers and clients. In a world with millions of options, the hardest thing is to get people to listen to you and want to buy from you, but in today's episode you'll hear about a simple marketing principle that will get you more customers and clients... by simply answering ONE question.

A lot of entrepreneurs know that they need to better market their business, but most don't know where to turn in order to make a positive ROI on their marketing. Brandon Hendrix is a Facebook Ads wizard who has managed marketing spends of $100K per day, and in today's episode he lifts back the curtain to take you behind the scenes into how he plans, strategizes, and executes Facebook Ad campaigns in an ROI-positive way.

It seems like some people are EVERYWHERE online... Huffington Post, Entrepreneur.com... you see their faces and stories everywhere! Thai Nguyen is one of those people who has been featured alongside big names like Mark Cuban and Barbara Corcoran, and in today's episode he reveals exactly how you can establish credibility and do the exact same thing as an entrepreneur.

It's 2017, and so many entrepreneurs have already forgotten about one of the most effective and proven marketing strategies in history: outbound marketing! "Inbound marketing" is one of the hottest buzzwords in marketing, but in this episode Victor Clarke shares with you how you can stand out by blending in traditional outbound marketing strategies with your existing marketing efforts.

Donald Trump won the election in the United States... and no matter which side of the aisle you're on there are lessons that us entrepreneurs can learn from his historic run. In this episode, you'll learn how YOU can implement one of President-Elect Trump's most powerful assets into your own business and entrepreneurial journey.

When you're just starting out, it might feel like you're struggling to generate cash and revenue. One of the easiest and quickest ways to generate cash up-front while providing value to people is through affiliate marketing. In today's episode you'll learn how I used affiliate marketing at 19 years old to give value to people for free while still making thousands of dollars in revenue.

Most entrepreneurs get frustrated trying to build a social media following. The reality is that Facebook is showing fewer and fewer posts from businesses and brands on Facebook, as it has become a "pay to play" market. In today's episode you'll learn what that means for your business, and how you can save yourself the time of growing a social media following.

Every wantrepreneur and entrepreneur wants to know how long it takes to make their first $10K. In this episode you'll learn the simple math behind making $10K, and what needs to happen before you can do that.

Most businesses build their processes and workflows from their own perspective, but truly successful customer-centric businesses OBSESS about the customer experience. David Hutcherson is a customer experience expert, and in today's episode he shares exactly what you as an entrepreneur should be thinking about regarding the customer experience.

Most websites don't make entrepreneurs any money. In most cases, they're nothing but expensive, fancy brochures. In today's episode you'll learn how to make your website work for you and start generating leads and revenue for your business.

Facebook Ads is a goldmine for entrepreneurs and marketers, because it offers some of the most advanced and precise targeting options to get your product or service in front of your ideal customers and clients. In this episode you'll learn the basics of an effective Facebook Ads strategy and how to find new customers and clients.

SEO. Search Engine Optimization. Three words that most internet marketers say, and most entrepreneurs worry about, get overwhelmed by, and get stuck trying to figure out. In today's episode you'll learn what SEO is, how to get your website to rank better, and what to worry about instead.

Today's featured guest is Jennifer Berson, the President & Founder of Jeneration PR, a Public Relations & Social Media Marketing firm specializing in promoting beauty, baby, and lifestyle brands, and Jeneration Academy, an online educational platform for entrepreneurs that includes courses, resources, and the Jeneration Insiders Facebook community. Prior to founding Jeneration PR in 2005, Jennifer was a civil litigation attorney in Los Angeles. Learn how Jennifer transitioned from wantreprene...

If you get your target audience or ideal customer wrong, you might never have any customers or clients. No customers or clients means you'll go out of business quicker than you can say "entrepreneur"... so in this episode you'll learn the three things that your prospects MUST HAVE in order for you to build a profitable business.

Effective marketing is getting the right message in front of the right people. In other words, if you can enter the conversation already in your prospects' minds, you'll find your marketing resonates with them and it'll be easier to get sales. In this episode you'll learn how to get inside your customers' heads, and what to ask.

In this episode you'll learn the #1 FREE tool that you can use starting today to get featured in major media outlets, such as Huffington Post, CNN, Fox News, The New York Times, etc.

In this episode you'll learn the importance of finding your own voice. No one in the world can do business the way YOU can do business... as you're the only YOU in the world! So many entrepreneurs make the mistake of copying or mimicking other people's voices, but by finding your own voice you'll be able to attract your perfect customers and clients.

In this episode you'll learn about the concept of the "multi-tiered product mix", or the bullseye. You'll learn exactly why dentists sell you cleanings up front, and how they turn customers who get cleanings into higher-paying, profit-generating customers over time. Brian also shares how his web design agency got people to go from paying them $500 for a website audit to $2K per month for ongoing SEO services.

The best way to show someone you can help them... is to actually help them! In this episode you'll learn how a concept called "leading with value" can help your business get sales without ever needing to be salesy or have sales conversations.