Marketing & Sales Strategies Episodes

Your product or service is only one element of your offer, and in today's Strategy Wednesday episode you'll learn the 12 components that determine your offer.

A lot of people think their ad campaigns, their email copy, their phone sales process, etc. don't work... but it almost always comes down to your offer . In today's episode we'll discuss the #1 most important question you need to ask yourself when it comes to your offer.

If you're starting a blog, you'll quickly realize that "if you build it they will come" is not true. In today's episode you'll learn how to generate traffic to your blog.

In Episode 213 you learned how to start a podcast from a technical perspective, but in today's episode you'll learn how to execute a simple marketing launch plan for your new podcast.

Gabby Turmelle is a career coach who helps people find work that they are passionate about AND increase their salary in the process. In today's episode you'll hear a real-life 1-on-1 call about how Gabby got her first client and generated 20 sales calls in less than a week.

In today's episode you'll hear a real life 1-on-1 session with a student inside the Wantrepreneur to Entrepreneur Bootcamp on how to structure and close sales from prospective client meetings. If you're curious to learn more about the Bootcamp, head over to GetTheBootcamp.com

In today's episode you'll hear how closely sales relate to love and relationships, and how viewing it through that lens ensures that you end up with a healthy customer/client relationship in each and every sale. Today’s episode features guest hosts Nat Harward and Nate Bagley .

In today's episode you'll hear a raw recording from one of my real life student calls about what you need to give people in order to get them to buy. This episode directly addresses the topic of giving people INFORMATION vs. TRANSFORMATION.

Mitchell Levy is the guy behind AHAthat.com , is a TEDx speaker, and has launched 20+ businesses in Silicon Valley, including publishing companies that have published more than 800 books. In today's episode you'll hear his views on thought leadership, how YOU can become a thought leader, and the power of leveraging a book for credibility in your market.

As an entrepreneur, is it smarter to be a big fish in a small pond or a small fish in the ocean? In today's episode we'll answer that question, and talk about how your marketing and messaging can make that a reality for you even when you're just starting out.

One of the most important levers in any ad campaign is click-thru rate . In today's episode you'll learn what click-thru rate is, how it impacts your overall campaign's success, and how to improve it!

In today's episode you'll learn about the most consistent mistake that newer entrepreneurs make when it comes to selling, and how to avoid that mistake by instead relating and empathizing with your prospects at their current level and needs.

A lot of newer entrepreneurs think that mimicking a successful marketing campaign will yield similar results, but in today's episode we discuss what really powers successful marketing campaigns.

What comes first... the customers or the course? In today's episode you'll learn about the simple strategy of selling your online course before you've even created it.

"Status" is something that isn't tangible... it's perceived based on the way you show up in the world. In today's episode you'll learn about 20 low vibe vs. high vibe activities that dictate how you're perceived in your industry. These activities happen everywhere that you show up: on social media, in person, at events, over email, and anywhere that people get to form an impression of you.

You've heard it a million times before... "lead with value." In today's episode you'll learn what it means when you feel like you're "giving away too much information" for free in your marketing and lead generation efforts.

Every business should be focusing on customer retention... and if you start using simple customer retention strategies in your business it can also GAIN you more customers! In today's episode you'll get two real-life examples of GOOD and BAD customer retention.

Kyle Gray is an entrepreneur and bestselling author who helps startups and small businesses grow with storytelling and content marketing. He has helped hundreds of startups and small businesses create scalable content marketing strategies. His book The Story Engine outlines his process for making content marketing and brand storytelling easy and effective.

Everyone is constantly looking for the "secret" to running a successful Facebook Ads campaign. In today's episode you'll learn the real secret behind Facebook Ads, and why you should invest ALL of your time in your market, your messaging, and your offer.

Most entrepreneurs and businesses view their website as an "online brochure" when in fact its main job is to get you more customers and clients. In today's episode you'll learn how to supercharge your website so it helps your business actually grow.

In today's episode you'll learn the ONE activity that you can do as an entrepreneur that's most closely coordinated with your earnings. If you're not doing this... you're not making money.

Ashley Ryall is Founder and Chief Strategist at UntapSocial , a content strategy consulting firm out of GreaterBoston supporting sales and talent teams with content and social strategy for better lead generation. Sales execs lean on Ashley to coach their teams on how to leverage content for faster prospect meetings and she partners with heads of talent acquisition to empower employees to be online brand ambassadors. She’s a national speaker on all things social media for sales, content for thoug...

Businesses who don't know how to successfully differentiate themselves are lacking a positioning angle . In today's episode you'll learn about the difference between a broad positioning angle and a specific positioning angle and how that can help you stand out in a crowded marketplace.

In today's episode you'll learn about a simple and wildly effective three-step marketing funnel that can generate tens of thousands of dollars in revenue starting immediately... without you needing to network or be salesy.