Episodes

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento interviews Dr. Jared Sinclair, founder of Sinclair Performance Institute. Jared shares his expertise on improving performance within businesses, including developing systems, building capacity, and implementing metrics to track progress. We explore the importance of accountability and assessing areas of deficiency in order to reach goals. Jared also discusses his experience working with nonprofit organizations an...

In today's episode we're joined by the energetic and talented Alma Pantaloukas, the founder of Ritual Thrive and a digital media industry expert with 10 years of experience, to discuss content creation and marketing strategy. Alma shares her journey from being a social media coordinator at LaCroix to creating her dream business, emphasizing the importance of a customer-centric approach in content creation and community management. She provides tips on creating effective content calendars, identi...

In today's episode I'll share with you the SINGLE most important question that I ask myself at the end of every week, month, quarter, and year to ensure that I move forward in the direction of my goals.

ABOUT LIZ Liz Lilly — she loves building brands. She cares deeply about how brands think strategically and how brands show up daily. With over a decade of marketing and brand management experience, she’s the Founder and Principal Brand Consultant at Lilly View LLC. She helps clients as big as billions to clients as small as start-ups elevate their brand. Like any good brand consultant, she’ll help you define why you’re here, where you’re going, and who you’re talking to. She’ll also help t...

In today's episode we sit down with the incredibly talented Greg Reitman, CEO of the Icon Agency, a full-service agency for online coaches and entrepreneurs. Greg shares how he and his wife started the agency in 2020 to help new coaches build an online business by offering a six-month sprint program with intensive sessions, business blueprints, coaching, accountability, project management, and access to expert collaborators. He believes building an authentic personal brand and transparency in ma...

In today's episode of The Wantrepreneur to Entrepreneur Podcast we dive into the importance of branding and how it doesn't have to be a complicated process. Our guest, the enthusiastic and brilliant Liz Lilly (founder of Lilly View), shares her experience in distilling a brand's purpose and direction into a few key phrases, leading to consistency in messaging across all touchpoints. We discuss the importance of repetition, networking, and the iterative process of branding. Liz emphasizes the nee...

In this episode of The Wantrepreneur to Entrepreneur Podcast, we're joined by the brilliant and insightful Dr Zachary Ginder, co-founder of Pine Siskin Consulting. Dr Zachary is a long-time entrepreneur himself, which helps him go deep into discussing the many challenges and moments of uncertainty that all entrepreneurs face, including how to enable our inner champion to become the voice that drowns out our inner critic. During this episode we'll go deep into the concept of "automatic thoughts" ...

In today's episode we'll talk about all the ORDINARY things that fast-growing companies are doing that separates them from the companies and entrepreneurs who fail to ever become EXTRAORDINARY.

In this Action Saturday episode of The Wantrepreneur to Entrepreneur Podcast, we're joined by the brilliant Alexander Biega (owner of Your Scale Source) where he'll reveal how ANYONE can "funnel hack" successful companies and marketing campaigns using FREE tools that are accessible to anyone! Alexander Biega started out as a nonconformist kid with an entrepreneurial spirit who dropped out of high school and got into landscaping. He eventually went on to get his GED, went to community college,...

In this episode of the Wantrepreneur to Entrepreneur Podcast we're joined by the brilliant and insightful Josh Crouch, founder of Relentless Digital. Josh goes deep into sharing marketing strategies that are powering RAPID growth for service businesses. We'll go deep into topics and strategies ranging from automating customer reviews to dominating local Facebook Groups to understanding how to rank in Google Maps. Josh stresses the importance of having a strong foundation before relying on paid a...

On this episode of The Wantrepreneur to Entrepreneur Podcast we welcome Mandy Maleta, founder of Assistant Solutions, to chat about the role of technology in entrepreneurship. Mandy shares her insights on using technology tools to create a white glove customer experience, the importance of scalable technology, and how to identify and fill gaps in your business. We'll discuss examples of popular software like HubSpot and ClickUp, and how to manage touchpoints with clients and leads using a CRM. ...

On this episode of The Wantrepreneur to Entrepreneur Podcast, our host Brian Lofrumento is joined by negotiation expert Mark Mirra, founder of the company Aligned. Mark shares his decade of experience in negotiation training and consulting, and his mission to change the way the world negotiates. We cover a variety of topics, including the importance of negotiation in business, the different types of negotiations, and ways to practice and improve negotiation skills. Mark emphasizes the importance...

In today's episode we'll talk about the most valuable lesson I've ever learned as an entrepreneur, and how it happened on a night where I was at my most doubtful and critical.

Brian Carmody has led and grown, as owner and president, a small regional manufacturer to nationwide sales that include huge enterprises like the US Veterans Administration, United Health Group, Google, and Amazon. He has led the multimillion dollar company to the Inc. 5000 List of Fastest-Growing Companies three times tripling revenue and lowering the break-even point by a whopping 80%. He’s also authored five books about business growth, and his 300 articles have been featured on Investopedia....

Together, Juan Hernandez and Christian Paula co-founded Button Up Media, a Miami, FL-based full-service marketing company specializing in restaurant-focused marketing. Button Up Media assists restaurants in building a strong community around their business by offering the most creative and effective organic social media content. The company also provides paid media strategy and management, website building, newsletter marketing, Google My Business optimization, and print design services. Juan...

On this episode of The Wantrepreneur to Entrepreneur Podcast, we explore how job seekers (and entrepreneurs looking to stand out in a sea of proposals!) can succeed in a highly competitive marketplace. Our guest, Peri Ginsberg, CEO and founder of Workforce Ready Now, shares her insights on how to stand out from the crowd while applying for jobs and in interviews. You'll also hear how employers can ensure the success of entry-level talent by implementing mentorship programs to build confidence an...

On this episode of The Wantrepreneur to Entrepreneur Podcast, we're joined by the brilliant Alexander Biega (owner of Your Scale Source) to talk about the effectiveness and ROI of direct response marketing. Alexander explains how to strategically approach ads by understanding your customers' wants and needs, and shares how focusing on maximizing lifetime customer value is a key factor to a successful campaign. We also dive into the psychology of marketing, including how to use psychological trig...

In today's episode we'll talk about very important concepts when it comes to your marketing and messaging, and how embracing basic human behavior and psychology will help your marketing and copy to stand out in a crowded marketplace. We'll be using an excerpt from Seth Godin's book "This is Marketing" to illustrate the importance of this point.

ABOUT JON Jon Osting is the Founder of Startup Sales Shop, a company that specializes in helping small businesses and startups in the B2B sector enhance their presence on LinkedIn in an affordable manner. His mission is to enable these businesses to scale up their operations. Through the use of buying intent data, automation tools, and AI, Jon is able to assist small business owners and founders to increase their number of booked meetings with prospects by a staggering 300% week over week. His i...

In today's episode we're joined by the enthusiastic and personable Jon Osting to talk about his strategies and approach when it comes to targeted outreach efforts and booking meetings with the RIGHT people. Jon discusses how to effectively use buying intent data to reach potential clients, the importance of a human touch in messaging, and the benefits of combining automation with manual outreach efforts. Additionally, Jon drops some knowledge bombs on how to optimize your LinkedIn page and tagli...

Join us for this episode of the Wantrepreneur to Entrepreneur Podcast as we dive into the world of website building with special guest Jennifer DeRosa, founder of Toto Coaching. Jennifer's passion for websites and technology has taken her on an incredible entrepreneurial journey, including the sale of her first business (TechCare). We'll cover the importance of buyer personas and understanding your customer's pain points and desires, as well as the tools and technology available to improve effic...

Brian Carmody has led and grown, as owner and president, a small regional manufacturer to nationwide sales that include huge enterprises like the US Veterans Administration, United Health Group, Google, and Amazon. He has led the multimillion dollar company to the Inc. 5000 List of Fastest-Growing Companies three times tripling revenue and lowering the break-even point by a whopping 80%. He’s also authored five books about business growth, and his 300 articles have been featured on Investopedia....

In today's episode we'll talk about the lessons I learned while attending Ed Sheeran's concert last weekend and how it relates to all of our entrepreneurial journeys.

Kole Riggs is the co-founder of Ad Labs Marketing. Kole has been in the performance marketing industry for 7+ years, helping e-commerce and digital product brands grow through paid advertising. With his proprietary systems and strategies, Kole and his team at Ad Labs Marketing have helped their clients generate $30M in revenue (and counting) since 2020. Through Ad Labs Marketing, Kole has enabled 80+ clients to scale their businesses and achieve their goals with data-driven paid advertising c...