Episodes
Aug. 26, 2023
657: ACTION SATURDAY (introduce yourself!)
In today's episode I'll give you VERY simple examples of how powerful introducing yourself to competitors and fellow entrepreneurs can be when it comes to accelerating your success!
Aug. 25, 2023
656: AUTHENTIC presence and CONFIDENCE as a leader w/ Matt Williams
In today’s episode we’re joined by Matt Williams, the managing director of Epiphany Professional Development. With years of experience in coaching mid to senior-level leaders, Matt has a wealth of knowledge to share on stepping into the leadership role, improving results, and achieving success (both in life and in business!). In this episode, we dive deep into the importance of clarity, self-regulation, and building confidence as an entrepreneur. Matt shares invaluable insights and practical tip...
Aug. 23, 2023
655: Mastering the art of leadership, uncovering blind spots, and GROWING w/ Michelle DeStefano
On today’s episode of The Wantrepreneur to Entrepreneur Podcast we’re joined by special guest Michelle DeStefano, the CEO and Founder of Soar Career Coaching. Michelle has an extensive background in nursing roles, including serving as a Chief Nursing Officer. With her wealth of experience, she now helps healthcare leaders transform into high-performing executives. In today's episode, Michelle dives deep into the importance of 360 evaluations in organizations, the power of transparency and person...
Aug. 21, 2023
654: Questioning your beliefs and unlocking your potential w/ Barbara Boselli
In this episode we’re joined by special guest, Barbara Boselli, founder of BNOW. Barbara is a powerhouse when it comes to empowering individuals and corporations to navigate high-stress environments and find meaning and purpose in their work. With her extensive background in leading teams in Fortune 100 companies and her expertise in emotional intelligence and mindfulness, Barbara has taught at prestigious organizations like Google, the World Bank, and the Kellogg School of Management. She has a...
Aug. 20, 2023
653: THIS muscle separates SUCCESSFUL people from UNSUCCESSFUL (and unhappy!) ones...
In today's episode we'll talk about a practice that will improve your belief, your confidence, and your performance as you move forward in your business and in your life.
Aug. 19, 2023
652: ACTION SATURDAY (setup your email signature!)
This is a VERY often overlooked piece of high-visibility real estate, so in today's episode we're talking about the importance of setting up your email signature AND some tools that can make your life easier (and your signature more professional!).
Aug. 18, 2023
651: From idea to innovation to INVENTION and launching w/ Aimee Roberson
In today's episode, we're joined by a special guest, the talented inventor and entrepreneur, Aimee Roberson. Aimee has an incredible journey to share with us, from her background in media relations to becoming an empty-nester and eventually diving headfirst into the world of entrepreneurship. She invented a groundbreaking product called DryMeister, a drying tool for those hard-to-reach containers we all struggle with. We dive into Aimee's journey of bringing her product to market, from patenting...
Aug. 16, 2023
650: Redefining the rules to see opportunity EVERYWHERE w/ Linette Montae
In this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento welcomes special guest Linette Montae, an integrator and visionary with a unique perspective on business strategy and mindset. Linette shares her insights on being a "100 percent unicorn" and harnessing the power of both sides of the brain. She discusses the importance of authenticity and challenging societal norms to discover one's true desires and passions. Linette also dives into the topic of visibility and of...
Aug. 14, 2023
649: Following your heart and stepping into your entrepreneurial spirit w/ Max Martinez
In today’s episode of The Wantrepreneur to Entrepreneur Podcast, we are joined by the amazing Max Martinez. Max is not your average entrepreneur. From breaking records on the football field and starting successful companies, to designing professional soccer jerseys and running for mayor, Max has done it all. In this episode, Max shares his unique and powerful advice for aspiring entrepreneurs. He emphasizes the importance of jotting down ideas and nurturing them over time, comparing it to planti...
Aug. 13, 2023
648: THE HARD STUFF.
In today's episode we'll talk about the importance of doing the hard stuff, whether in life or in business.
Aug. 12, 2023
647: ACTION SATURDAY (time to treat it like a business!)
In today's episode we'll talk about the importance of sitting down with the INTENTION and ANALYSIS of treating your business like a REAL BUSINESS!
Aug. 11, 2023
646: Copywriting the HUMAN way for MORE than 1% conversions w/ Jenni McKinnon
On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento interviews guest Jenni McKinnon, the founder and CEO of WP Pros(e). Jenny shares her insights on writing for the web, the importance of empathy in sales and marketing, and the power of adopting a conversational tone with customers. They discuss the mindset shift needed to write copy from the customer's perspective, as well as the technical aspects of web development and writing. Together, they emphasize the impor...
Aug. 9, 2023
645: The power of INTENTIONAL and MEASURABLE marketing (rather than hope!) w/ Alejandro Aguilar
In today's episode, host Brian Lofrumento sits down with special guest Alejandro Aguilar, founder of RestoStrategy and an expert in marketing for the restaurant industry. Alejandro brings a wealth of experience and knowledge to the table, with almost 30 years in the industry and a passion for helping restaurants thrive. Together, they delve into the world of entrepreneurship and discuss the importance of intentional and ROI-driven marketing strategies. Get ready to discover the secrets behind ef...
Aug. 7, 2023
644: UNLEASHING your message across multiple channels w/ Gina Arcediano
On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento is joined by Gina Arcediano, the founder and CEO of Unleash Advertising & Advocacy. With over 25 years of experience in media business development and marketing, Gina is an expert at helping people unleash their messages. Brian and Gina delve into the importance of community engagement in today's digital world and how businesses can align with nonprofits for mutual benefit. They also discuss the significance of t...
Aug. 6, 2023
643: We NEED to be losing MORE for FUTURE winning opportunities!
In today's episode we'll talk about the game of life and entrepreneurship and how wins and losses can't be measured by the same magnitude. We'll be discussing an inspirational post found on Reddit by the user u/WoOoOoOoShHhHh. Find the original post here within r/GetMotivated.
Aug. 5, 2023
642: ACTION SATURDAY (go phone free!)
In today's episode we'll talk about the powers and benefits of leaving your phone at home for a half day or even a full day and how that can unlock new levels of performance in your life and entrepreneurial journey.
Aug. 4, 2023
641: Finding CALM within the CHAOS and clutter w/ Stephanie Shalofsky
On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento is joined by guest Stephanie Shalofsky, founder of The Organizing Zone, to discuss effective organization and its importance in achieving personal and professional goals. Drawing on her 15 years of experience, Stephanie emphasizes understanding client challenges and developing appropriate systems for workflow management. She shares about virtual organizing sessions using Zoom, where clients are coached on decisio...
Aug. 2, 2023
640: Starting an Amazon FBA business in 2023 and beyond w/ Jon Stojan
On the latest episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento and founder of First North Marketing, Jon Stojan, discuss strategies for successful selling on Amazon. The conversation underscores the importance of a strong product, managing reviews, and prioritizing sales velocity over immediate profits. Emphasizing the value of Amazon's pay-per-click platform, Jon shares strategies such as using inserts for review generation, optimizing Amazon SEO, and leveraging high-...
July 31, 2023
639: Social media success the SIMPLE (and social) way w/ Emma Wihtol
On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento welcomes Emma Wihtol, the founder of Frame Marketing, for a conversation about social media growth. Emma shares her expertise in various marketing aspects, including social media, audience growth, content that converts, and influencer outreach. In this conversation we tackle the challenge of attracting new audiences and underscore the value of human connection, even in business-to-business relationships. ABOUT...
July 30, 2023
638: NOTHING IS WORKING!
In today's episode we're going to be addressing that nagging feeling that ALL entrepreneurs experience from time to time when it feels like nothing is working.
July 29, 2023
637: ACTION SATURDAY (identify the domino... and then STICK TO IT!)
In today's episode I'll share with you my good friend Marc Zimmermann's favorite piece of advice: make an appointment with yourself! We'll talk about identifying your domino task and the actions that go along with it, and then the importance of putting it in your calendar so that it gets done this week and you have some big wins and forward progress and momentum seven days from now!
July 28, 2023
636: Picking the right TALENT and building the right TEAM w/ Kelly Gust
In this episode of The Wantrepreneur to Entrepreneur Podcast, Brian Lofrumento interviews Kelly Gust, the founder and CEO of HR Full Circle. Kelly shares her expertise on various topics such as hiring, employee engagement, team dynamics, and career growth. She emphasizes tailoring strategies to different personality types and taking the time to understand their preferences and behaviors. Kelly advocates for engaging job advertisements and treating employees as humans during the onboarding proces...
July 26, 2023
635: A PERSONAL brand in a digital world beyond JUST your business w/ Shelly Peterson
On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento welcomes Shelly Peterson, founder and CEO of Promoting Me LLC. Shelly is a personal branding expert and shares her insights on standing out in any industry. They discuss the importance of personal branding and how it can transcend individual businesses and last a lifetime. Shelly also talks about the significance of incorporating personal stories into your brand and the need to overcome negative self-talk and fea...
July 24, 2023
634: IMMERSION and flow state to build your unique brand (in ONE week!) w/ Callie Kerbo
On this episode of The Wantrepreneur to Entrepreneur Podcast, Brian Lofrumento sits down with Callie Kerbo, founder of Honeycomb, who developed a unique approach called "Brand in a Week." Callie shares her process for achieving a flow state while working and how it helps minimize resistance in her work. The conversation also dives into the importance of finding your unique style and values-aligned team, as well as the benefits of failure and giving room for growth. Listeners will gain key takeaw...