Episodes

In today's episode we're going to get realllllly deep and personal about confronting the things that we need to uncomfortably question, analyze, and change in order to start changing our lives, our businesses, our relationships, our finances, our health, and our results.

This is a SUPER simple action that you CAN and SHOULD take TODAY to have more conversations, generate more opportunities, and be of service to more people!

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento sits down with accomplished IT professional David Walsh to talk about his journey in the tech sector and his company, VendorITOps. David emphasizes the importance of efficient technology for small to medium-sized businesses and startups, and shares his company's goal of helping businesses understand their tech problems and feel the benefits of an outsourced IT support team. The conversation focuses on workflow im...

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento welcomes guest Matt Egol, founder of JourneySpark Consulting, to discuss how to generate the right insights to guide brand, innovation, and experience design. Matt is a recognized thought leader in the experience management space with over 25 years of consulting experience. The discussion focuses on the importance of customer experience (CX) in businesses, from designing peaks in the experience to aligning campai...

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento is joined by Carl J Cox, CEO and founder of 40 Strategy, to discuss the difference between being an entrepreneur and being a CEO. They dive into the importance of strategic planning and having a well-defined goal, as well as the need for adaptability when unexpected situations arise. They touch upon the issue of New Year's resolutions and how to avoid failure by having a destination mindset and working on goals i...

In today's episode we'll talk about Abraham Lincoln's powerful quote: “You can have anything you want if you want it badly enough. You can be anything you want to be, do anything you set out to accomplish if you hold to that desire with singleness of purpose.” Shout out to my 5-year-old niece and nephew (Savannah and Landon) for the intro to today's episode!

In today's episode we'll talk about how developing SOPs and documentation can free up your time and fuel your growth both now and into the future.

On this episode of The Wantrepreneur to Entrepreneur Podcast, professional organizer Monica Hyde joins host Brian Lofrumento to discuss the benefits of a minimalist lifestyle and intentional organization. They touch on popular approaches such as Marie Kondo's method and highlight the importance of digitization for preserving memories. The episode also covers the use of technology in organizing spaces and why transitioning to a digital format is crucial. The takeaway from this episode is that con...

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento interviews James Maxwell, the CEO of The Social Seeds, a full-stack marketing agency that focuses on organic sustainable growth through social media marketing. They discuss the importance of having a goal and plan in place, using reverse engineering to break down steps and prioritize tasks, and finding a good balance between budget, time, and goals for sustainable growth. The guest shares his background as an ent...

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento sits down with Kristen Brun, an executive leadership coach with 15 years of experience in advertising tech and marketing. Kristen's unique approach combines business and leadership frameworks with principles from improv theater to help her clients accelerate their impact. They discuss the impact of improv on personal growth, team dynamics, and business trajectories, as well as the importance of self-grace, failur...

In today's episode we'll talk about why it seems like everyone else find success to come with such ease and how we can learn from their stories and strategies to write our own success path.

Pearl Michalson a military veteran with over 20 years of combined career experience helping people use their voice in complex situations and advising team leaders on how to support those voices. It's about more than that for her. As someone who is solutions oriented she has a B.A. in Organizational Communication and a Master's in Organizational Leadership with a strong emphasis on servant leadership. She was in the PBS documentary the last artifact, and once advised the previous Mayor of the Cit...

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento brings on President of Breakthrough Strategies Group, Thomas Chappell, to discuss everything from identifying growth opportunities to attracting the right audience. In this episode, listeners will learn about the importance of having valuable bait, understanding revenue concentration, practicing leadership, and becoming a futurist. The podcast will also cover fresh insights from Thomas that listeners may not be a...

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento is joined by Pearl Michalson, a military veteran and expert in helping individuals find their voice in complex situations. They discuss the importance of unlocking the voices of employees and clients, recognizing body language cues, and considering different perspectives. They also touch on the topics of mental health, conflict resolution, and building common ground to create a positive work environment. Listener...

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento speaks with storytelling expert Hari Kumar about using storytelling in marketing. They share personal experiences and insights into the power of relatable storytelling, and give tips on how to build and grow storytelling skills. The episode covers various aspects of storytelling, including finding inspiration, adding detail, and using supporting characters. They also discuss the importance of intentionality and p...

In today's episode we're going to talk about the ONE ingredient behind every entrepreneurial success story that we NEVER talk about.

Dr. Jared Sinclair is the Founder and CEO of Sinclair Performance Institute®, where he provides performance improvement, change management, leadership development, and capacity-building solutions for individuals and businesses. Dr. Sinclair is an accomplished scholar-practitioner with over 25 years of experience leading, managing, and directing specialized teams across various industries, and with a Doctorate in Organizational Change and Leadership and an M.B.A. in Financial Management, Dr. Sinc...

In this episode we're joined by the analytical and brilliant Duan Uys, CEO and founder of Qubix Data Solutions, to talk about the power of data in business decisions and emerging technologies. We'll delve into how data can be used to augment business decisions and the limitations of technology like AI. Our conversation today also touches on the importance of unbiased data and considering context in data analysis. Duan also shares insights on deploying no-code software programs, integrating AI to...

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento interviews Dr. Jared Sinclair, founder of Sinclair Performance Institute. Jared shares his expertise on improving performance within businesses, including developing systems, building capacity, and implementing metrics to track progress. We explore the importance of accountability and assessing areas of deficiency in order to reach goals. Jared also discusses his experience working with nonprofit organizations an...

In today's episode we're joined by the energetic and talented Alma Pantaloukas, the founder of Ritual Thrive and a digital media industry expert with 10 years of experience, to discuss content creation and marketing strategy. Alma shares her journey from being a social media coordinator at LaCroix to creating her dream business, emphasizing the importance of a customer-centric approach in content creation and community management. She provides tips on creating effective content calendars, identi...

In today's episode I'll share with you the SINGLE most important question that I ask myself at the end of every week, month, quarter, and year to ensure that I move forward in the direction of my goals.

ABOUT LIZ Liz Lilly — she loves building brands. She cares deeply about how brands think strategically and how brands show up daily. With over a decade of marketing and brand management experience, she’s the Founder and Principal Brand Consultant at Lilly View LLC. She helps clients as big as billions to clients as small as start-ups elevate their brand. Like any good brand consultant, she’ll help you define why you’re here, where you’re going, and who you’re talking to. She’ll also help t...

In today's episode we sit down with the incredibly talented Greg Reitman, CEO of the Icon Agency, a full-service agency for online coaches and entrepreneurs. Greg shares how he and his wife started the agency in 2020 to help new coaches build an online business by offering a six-month sprint program with intensive sessions, business blueprints, coaching, accountability, project management, and access to expert collaborators. He believes building an authentic personal brand and transparency in ma...

In today's episode of The Wantrepreneur to Entrepreneur Podcast we dive into the importance of branding and how it doesn't have to be a complicated process. Our guest, the enthusiastic and brilliant Liz Lilly (founder of Lilly View), shares her experience in distilling a brand's purpose and direction into a few key phrases, leading to consistency in messaging across all touchpoints. We discuss the importance of repetition, networking, and the iterative process of branding. Liz emphasizes the nee...