Episodes
June 19, 2023
609: Unleashing your INNER CHAMPION to conquer your inner critic w/ Dr Zachary Ginder
In this episode of The Wantrepreneur to Entrepreneur Podcast, we're joined by the brilliant and insightful Dr Zachary Ginder, co-founder of Pine Siskin Consulting. Dr Zachary is a long-time entrepreneur himself, which helps him go deep into discussing the many challenges and moments of uncertainty that all entrepreneurs face, including how to enable our inner champion to become the voice that drowns out our inner critic. During this episode we'll go deep into the concept of "automatic thoughts" ...
June 18, 2023
608: What successful GROWTH companies are doing DIFFERENTLY than the rest!
In today's episode we'll talk about all the ORDINARY things that fast-growing companies are doing that separates them from the companies and entrepreneurs who fail to ever become EXTRAORDINARY.
June 17, 2023
607: ACTION SATURDAY w/ Alexander Biega (FUNNEL HACK!)
In this Action Saturday episode of The Wantrepreneur to Entrepreneur Podcast, we're joined by the brilliant Alexander Biega (owner of Your Scale Source) where he'll reveal how ANYONE can "funnel hack" successful companies and marketing campaigns using FREE tools that are accessible to anyone! Alexander Biega started out as a nonconformist kid with an entrepreneurial spirit who dropped out of high school and got into landscaping. He eventually went on to get his GED, went to community college,...
June 16, 2023
606: POWERFUL marketing strategies for RAPID niche & local success w/ Josh Crouch
In this episode of the Wantrepreneur to Entrepreneur Podcast we're joined by the brilliant and insightful Josh Crouch, founder of Relentless Digital. Josh goes deep into sharing marketing strategies that are powering RAPID growth for service businesses. We'll go deep into topics and strategies ranging from automating customer reviews to dominating local Facebook Groups to understanding how to rank in Google Maps. Josh stresses the importance of having a strong foundation before relying on paid a...
June 14, 2023
605: Tech systems that can scale with you (and help you scale!) w/ Mandy Maleta
On this episode of The Wantrepreneur to Entrepreneur Podcast we welcome Mandy Maleta, founder of Assistant Solutions, to chat about the role of technology in entrepreneurship. Mandy shares her insights on using technology tools to create a white glove customer experience, the importance of scalable technology, and how to identify and fill gaps in your business. We'll discuss examples of popular software like HubSpot and ClickUp, and how to manage touchpoints with clients and leads using a CRM. ...
June 12, 2023
604: NEGOTIATION skills and strategies (BEYOND bargaining on price!) w/ Mark Mirra
On this episode of The Wantrepreneur to Entrepreneur Podcast, our host Brian Lofrumento is joined by negotiation expert Mark Mirra, founder of the company Aligned. Mark shares his decade of experience in negotiation training and consulting, and his mission to change the way the world negotiates. We cover a variety of topics, including the importance of negotiation in business, the different types of negotiations, and ways to practice and improve negotiation skills. Mark emphasizes the importance...
June 11, 2023
603: My most embarrassing entrepreneurial story EVER! (And my most valuable lesson)
In today's episode we'll talk about the most valuable lesson I've ever learned as an entrepreneur, and how it happened on a night where I was at my most doubtful and critical.
June 10, 2023
602: ACTION SATURDAY w/ Brian Carmody (STRATEGIC PARTNERSHIPS!)
Brian Carmody has led and grown, as owner and president, a small regional manufacturer to nationwide sales that include huge enterprises like the US Veterans Administration, United Health Group, Google, and Amazon. He has led the multimillion dollar company to the Inc. 5000 List of Fastest-Growing Companies three times tripling revenue and lowering the break-even point by a whopping 80%. He’s also authored five books about business growth, and his 300 articles have been featured on Investopedia....
June 9, 2023
601: From hustling for free to CRUSHING the restaurant industry w/ Juan Hernandez & Christian Paula from Button Up Media
Together, Juan Hernandez and Christian Paula co-founded Button Up Media, a Miami, FL-based full-service marketing company specializing in restaurant-focused marketing. Button Up Media assists restaurants in building a strong community around their business by offering the most creative and effective organic social media content. The company also provides paid media strategy and management, website building, newsletter marketing, Google My Business optimization, and print design services. Juan...
June 7, 2023
600: The art of likability in hiring (and beyond!) w/ Peri Ginsberg
On this episode of The Wantrepreneur to Entrepreneur Podcast, we explore how job seekers (and entrepreneurs looking to stand out in a sea of proposals!) can succeed in a highly competitive marketplace. Our guest, Peri Ginsberg, CEO and founder of Workforce Ready Now, shares her insights on how to stand out from the crowd while applying for jobs and in interviews. You'll also hear how employers can ensure the success of entry-level talent by implementing mentorship programs to build confidence an...
June 5, 2023
599: DIRECT marketing vs. brand awareness w/ Alexander Biega
On this episode of The Wantrepreneur to Entrepreneur Podcast, we're joined by the brilliant Alexander Biega (owner of Your Scale Source) to talk about the effectiveness and ROI of direct response marketing. Alexander explains how to strategically approach ads by understanding your customers' wants and needs, and shares how focusing on maximizing lifetime customer value is a key factor to a successful campaign. We also dive into the psychology of marketing, including how to use psychological trig...
June 4, 2023
598: Your customers want THESE things... so you MUST speak to them!
In today's episode we'll talk about very important concepts when it comes to your marketing and messaging, and how embracing basic human behavior and psychology will help your marketing and copy to stand out in a crowded marketplace. We'll be using an excerpt from Seth Godin's book "This is Marketing" to illustrate the importance of this point.
June 3, 2023
597: ACTION SATURDAY w/ Jon Osting (KNOW WHO'S VISITING YOUR WEBSITE!)
ABOUT JON Jon Osting is the Founder of Startup Sales Shop, a company that specializes in helping small businesses and startups in the B2B sector enhance their presence on LinkedIn in an affordable manner. His mission is to enable these businesses to scale up their operations. Through the use of buying intent data, automation tools, and AI, Jon is able to assist small business owners and founders to increase their number of booked meetings with prospects by a staggering 300% week over week. His i...
June 2, 2023
596: Targeted OUTREACH to get meetings and SALES w/ Jon Osting
In today's episode we're joined by the enthusiastic and personable Jon Osting to talk about his strategies and approach when it comes to targeted outreach efforts and booking meetings with the RIGHT people. Jon discusses how to effectively use buying intent data to reach potential clients, the importance of a human touch in messaging, and the benefits of combining automation with manual outreach efforts. Additionally, Jon drops some knowledge bombs on how to optimize your LinkedIn page and tagli...
May 31, 2023
595: Your website's STRATEGIC blueprint w/ Jennifer DeRosa
Join us for this episode of the Wantrepreneur to Entrepreneur Podcast as we dive into the world of website building with special guest Jennifer DeRosa, founder of Toto Coaching. Jennifer's passion for websites and technology has taken her on an incredible entrepreneurial journey, including the sale of her first business (TechCare). We'll cover the importance of buyer personas and understanding your customer's pain points and desires, as well as the tools and technology available to improve effic...
May 29, 2023
594: COMPOUND growth without paid ads (and 40 strategies to do it!) w/ Brian Carmody
Brian Carmody has led and grown, as owner and president, a small regional manufacturer to nationwide sales that include huge enterprises like the US Veterans Administration, United Health Group, Google, and Amazon. He has led the multimillion dollar company to the Inc. 5000 List of Fastest-Growing Companies three times tripling revenue and lowering the break-even point by a whopping 80%. He’s also authored five books about business growth, and his 300 articles have been featured on Investopedia....
May 28, 2023
593: A lesson from Ed Sheeran and why he should QUIT!
In today's episode we'll talk about the lessons I learned while attending Ed Sheeran's concert last weekend and how it relates to all of our entrepreneurial journeys.
May 27, 2023
592: ACTION SATURDAY w/ Kole Riggs (HOW TO ACTUALLY USE AI!)
Kole Riggs is the co-founder of Ad Labs Marketing. Kole has been in the performance marketing industry for 7+ years, helping e-commerce and digital product brands grow through paid advertising. With his proprietary systems and strategies, Kole and his team at Ad Labs Marketing have helped their clients generate $30M in revenue (and counting) since 2020. Through Ad Labs Marketing, Kole has enabled 80+ clients to scale their businesses and achieve their goals with data-driven paid advertising c...
May 26, 2023
591: A sales PLAN for closing more, following up, and growing FASTER w/ Lisa Proeber
Lisa Proeber is an innovative sales leader and business development strategist who is determined to change the mindset that sales is a dirty word. With almost 20 years under her belt shattering sales goals for companies ranging from small family businesses to giant S&P 500 corporations, she knows what it takes to increase revenue. When guiding companies and individuals on their sales journey, she embraces the philosophy that sales is both a science and an art. Her vision is to redefine and st...
May 24, 2023
590: Getting AHEAD of tax season throughout the year to SAVE w/ Jazmin Cicotti
Jazmin Cicotti, EA (Enrolled Agent) is the owner of Avid Accounting and Tax LLC. She holds a Bachelor’s in Accounting and an EA, which takes three tests through the IRS to specialize in tax preparation. She is a wife and mother to a 1 year old. She started Avid Accounting and Tax LLC a year and a half ago with the support of her husband, Matthew, and now, with the continued support and a great team she's able to focus in on the consultation and tax preparation area of her business. Visit Jazm...
May 22, 2023
589: Last mile conversions for EVERY business w/ Matt Lo from Chipbot
In today's episode of The Wantrepreneur to Entrepreneur Podcast we're joined by Matt Lo, the founder and CEO of Chipbot. Matt discusses how their technology aims to solve last mile conversion issues on websites with the use of video, live chat, and a quickly accessible knowledge base. In this episode we discuss the importance of personalization and showing a human face on a business website to engage customers. We also talk about the metrics used to measure the success of videos and how Chipbot ...
May 21, 2023
588: Be LAZIER to move your business forward! (Not what you expect...)
Today's episode is inspired by the famous Bill Gates quote about "I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it." We'll talk about how our willingness to do hard work and "hustle" can hold us back as entrepreneurs, and how the best answers and paths forward often come from identifying the lowest hanging fruit rather than taking on a big project or complicating things.
May 20, 2023
587: ACTION SATURDAY w/ Dr Suranee Waleszonia (NAVIGATE CONFLICT!)
Dr. Suranee Waleszonia is a Clinical Neuropsychologist, and Co-Founder and COO of The Master Mind Institute. After spending over 10 years in direct clinical healthcare delivery, she decided to venture out and cofounded TMMI with the goal of being able to offer mental health solutions that are easier to access and engage with. The vision of The Master Mind Institute is to be able to meaningfully impact the mental health of 1 million people in the next 5 years! LINKS & RESOURCES: The Master...
May 19, 2023
586: Profit recovery, retirement planning, and strategic long-term thinking w/ Adam Struss
Adam Struss is a Pennsylvania life insurance agent and founder of Struss Consulting. He has worked at a director level in three successful start-up laboratories. These experience gave him insight into some of the common financial hardships business owners run into. Adam believes in creating valuable partnerships and developing unique solutions for businesses of all sizes. He helps entrepreneurs and people succeed through his profit recovery services that uncover tax credits and advantages for bu...