Marketing & Sales Strategies Episodes

Businesses who don't know how to successfully differentiate themselves are lacking a positioning angle . In today's episode you'll learn about the difference between a broad positioning angle and a specific positioning angle ...

In today's episode you'll learn about a simple and wildly effective three-step marketing funnel that can generate tens of thousands of dollars in revenue starting immediately... without you needing to network or be salesy.

Sales... it's one of the hardest things to do, but as an entrepreneur it's the biggest determinant between success and failure. In today's episode you'll learn about the power of urgency, why it's so important, and how to use...

One of the easiest ways to gain credibility and have a marketable asset in your business is to leverage other people's expertise . In today's episode you'll learn how to do that by hosting a virtual summit.

Most entrepreneurs fade away into obscurity along with the rest of the boring and bland businesses out there... struggling to ever make it. In today's episode you'll learn one exercise that can instantly separate you from you...

When you sign up to be an entrepreneur, you're signing up to be a salesman... no matter what industry you're in and no matter what you sell. In today's episode you'll learn the five magic words to add urgency to any sales sit...

It's impossible to build a business without customers, and every customer starts out as a lead . In today's episode you'll learn how to have leads come to you by using a lead magnet, and how to make an effective squeeze page ...

Most marketers advise you to "lead with value," but they fail to tell you how to properly gauge the temperate of your audience. In today's episode you'll learn about segmenting your audience based on their awareness and tempe...

Sajad Ghanizada is a product leader and marketer who has scaled a mobile fintech app from 0 - 150k+ users and saved them over $250 million in taxes. In today's episode he discusses how new entrepreneurs can validate their pro...

Arne Giske is a serial entrepreneur, speaker, and digital agency owner who leads The Millennial Entrepreneur Community with over 29,000 young members around the globe. He travels all over the world while he builds his busines...

Having website visitors is one thing... but turning website visitors into new customers and clients – and revenue – is even better... and harder to master. In today's episode you'll learn from conversion optimization expert T...

Many newer entrepreneurs try Facebook Ads out, only to spend a lot of money... and make little or no money. In today's Strategy Wednesday episode you'll get a glimpse into the world of effective and profitable Facebook Ad cam...

As an entrepreneur, you must get sales... there's no way around it. In today's episode you'll learn how to get sales by leading with value rather than using the old approach of pitching people and relentlessly trying to be sa...

When it comes to customer or client happiness, it starts with your very first contact... and your onboarding process sets the tone for your entire engagement. In today's episode you'll learn how Disney has mastered the art of...

Marketing is the perfect blend of the right message for the right market on the right media . In today's episode you'll learn where to focus your energy when it comes to those three magic M's of marketing, and why focusing on...

In 2017 the saying "content is king" still reigns supreme, and in today's episode you'll learn how to come up with an endless amount of ideas for content.

The most effective and highest-converting advanced marketing strategy online happens to be the most affordable... yet most small businesses are NOT taking advantage of it. The strategy is retargeting , and all of the biggest ...

Rachel Gogos is the founder and CEO of brandiD , a branding agency that helps entrepreneurs build out their entire platform, including digital assets, marketing deliverables, logos, and all marketing collateral to make them s...

Most entrepreneurs can get people somewhat interested in their services, but then they stumble at the most important part of the process: closing the sale ! In today's episode I'll share with you my entire phone call script t...

When it comes to marketing your business, it's hard to sit down and come up with the perfect product or service, the perfect positioning for your offer and pitch, and the perfect marketing language to use in order to resonate...

Most entrepreneurs build a product or service and try to find people who want to buy it. Instead, in today's episode you'll hear LIVE from Ultimate Profit Model San Diego how entrepreneurs make their businesses customer-focus...

One of the most important ingredients in your business is your OFFER! At the end of the day, every business needs people paying money. In order for people to pay money, you need something to OFFER them. In today's episode you...

As the old saying goes, if you stand for nothing, you'll fall for anything. The goal of almost every entrepreneur is to stand out from their competitors and be viewed as one of the best in their industry. In today's episode y...

Finding new customers and clients is just like fishing... you can either swim after the fish and try to catch them one at a time, or you can cast a net out there with some bait and let the fish come to you. Sales is the same,...