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Marketing & Sales Strategies Episodes

801: People, planet, and profitability (and how they ALL work together!) w/ Konstantin Popovic
March 15, 2024

801: People, planet, and profitability (and how they ALL work togethe…

In today's episode host Brian Lofrumento sits down with Konstantin Popovic, the founder of Impact3P, a sustainability consultancy. Konstantin shares his inspiring journey from working in advertising to becoming a sustainabili...

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797: ACTION SATURDAY (develop a proposal!)
March 9, 2024

797: ACTION SATURDAY (develop a proposal!)

In today's episode we'll talk about the most important and basic step of developing your sales PROCESS: having a proposal!

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792: ACTION SATURDAY (master copywriting!)
March 2, 2024

792: ACTION SATURDAY (master copywriting!)

In today's episode we'll talk about the power of copywriting when it comes to enhancing your business skillset and knowledge library, and Brian reveals his favorite copywriting resource.

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791: The art and science of market research (and getting feedback that MATTERS) w/ Robin Boyar
March 1, 2024

791: The art and science of market research (and getting feedback tha…

In this episode, our host Brian Lofrumento dives into a captivating conversation with Robin Boyar, founder of thinktank research & strategy. As a seasoned market research expert with over 25 years of experience, Robin shares ...

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788: It's time to focus on the LITTLE things!
Feb. 25, 2024

788: It's time to focus on the LITTLE things!

In today's episode we'll talk about the easiest way to start standing out with regards to branding... especially when you're starting out and growing!

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781: Being FLEXIBLE with your strategies and marketing to succeed w/ Crystina Clauson
Feb. 16, 2024

781: Being FLEXIBLE with your strategies and marketing to succeed w/ …

In today's episode, host Brian Lofrumento sits down with the talented Crystina Clauson, an expert in restaurant support and off-premise verticals, and CEO of Make Good Lemonade. Together, they delve into the crucial role of f...

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775: Taking over the TRAVEL industry through a powerful AI app (and the business machine & decisions behind it!) w/ Jeanne Dumari
Feb. 7, 2024

775: Taking over the TRAVEL industry through a powerful AI app (and t…

In this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento welcomes Jeanne Dumari, CEO of Bon Voyage, to share her inspiring journey as an entrepreneur. Jeanne and her husband went head first into lau...

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769: REPEATABLE success in sales using processes and building a bridge between the PROBLEM and SOLUTION w/ Michael Heyman
Jan. 29, 2024

769: REPEATABLE success in sales using processes and building a bridg…

In today's episode, we have the pleasure of delving into the world of sales and entrepreneurship with our guest Michael Heyman. Michael, an experienced head of growth and business owner, joins us to share his invaluable wisdo...

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764: The FOUNDATIONS of a strategic marketing blueprint and 7-figure growth secrets w/ Wes Mathews
Jan. 22, 2024

764: The FOUNDATIONS of a strategic marketing blueprint and 7-figure …

Today we are joined by the dynamic marketing expert and CEO of Stealth Consulting, Wes Mathews. Wes shares his extensive experience in building successful businesses from concept to success, offering insights on transparent d...

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762: ACTION SATURDAY (get your emails delivered! Super important for 2024...)
Jan. 20, 2024

762: ACTION SATURDAY (get your emails delivered! Super important for …

In today's episode we'll talk about a BIG change in the world of email deliverability and the 10 minute action you can take to ensure your emails are delivered in people's inboxes!

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754: The value of AWARENESS marketing, automations, and business answers for STRATEGIC decisions w/ Jonathan Sellers
Jan. 8, 2024

754: The value of AWARENESS marketing, automations, and business answ…

In this episode, our host Brian Lofrumento sits down with digital marketing expert Jonathan Sellers, CEO of Solucru. Jonathan shares invaluable insights into the crucial balance between human touch and automation in client bu...

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752: ACTION SATURDAY (host a livestream!)
Jan. 6, 2024

752: ACTION SATURDAY (host a livestream!)

In today's Action Saturday episode we'll talk about a super simple (and fun!) way to get more engagement and show up in front of more people while also flexing your "imperfect action" muscle when it comes to content creation ...

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746: Understanding your CONSUMER vs CUSTOMER and revolutionizing the EDUCATION industry w/ Brent Newton, CEO of myOwl
Dec. 29, 2023

746: Understanding your CONSUMER vs CUSTOMER and revolutionizing the …

Today we have an inspiring conversation with guest Brent Newton, CEO of myOwl, who shares his innovative idea of creating a dashboard for kids that aggregates school information to streamline accessibility and efficiency. We ...

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736: Marketability, the value of your BRAND, and using AI to forecast sponsorship opportunities w/ Nico Ullah
Dec. 15, 2023

736: Marketability, the value of your BRAND, and using AI to forecast…

In today's episode, host Brian Lofrumento sits down with Nico Ullah, co-founder of Numinal Agency. Nico and his team are at the forefront of using data and AI technology to help athletes and brands maximize their partnerships...

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734: Navigating EARLY sales and growth with curiosity while overcoming rejection w/ Luke Bivens
Dec. 11, 2023

734: Navigating EARLY sales and growth with curiosity while overcomin…

In this episode of the Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento chats with Luke Bivens, founder of QC Growth and a seasoned expert in early-stage sales. Luke shares invaluable insights and strategies for a...

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732: ACTION SATURDAY (check out someone else's sales process!)
Dec. 9, 2023

732: ACTION SATURDAY (check out someone else's sales process!)

In today's episode we'll talk about a very easy and strategic way to see other companies' and industries' sales processes, deliverables, follow-ups, and so much more by simply going through their sales process as a potential ...

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729: Building an IDENTITY based on a SINGULAR focus w/ Imri Larsen
Dec. 4, 2023

729: Building an IDENTITY based on a SINGULAR focus w/ Imri Larsen

In this episode of the Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento sits down with award-winning creative leader and brand strategist, Imri Larsen. Imri shares insights on the evolving nature of brand identity...

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726: CREATIVITY in asking questions and finding solutions to solve your business problems w/ Tricia Kazmar
Dec. 1, 2023

726: CREATIVITY in asking questions and finding solutions to solve yo…

Today, host Brian Lofrumento is joined by the talented Tricia Kazmar, founder of Kazmar Creative, to delve into the crucial role of creativity in solving business problems. Tricia's expertise in design and storytelling has el...

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720: The EASY (and natural!) way to master social media as a TOOL for your business w/ Mary Gunther
Nov. 22, 2023

720: The EASY (and natural!) way to master social media as a TOOL for…

Our guest today is the founder and CEO of The Social G Company, Mary Gunther. Mary is passionate about social media and believes it is a powerful communication platform that all businesses should utilize. She shares her backg...

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719: Having the PERFECT conversation in sales, customer service, and with ANYONE (without a script!) w/ Jake Stahl
Nov. 20, 2023

719: Having the PERFECT conversation in sales, customer service, and …

In today’s episode host Brian Lofrumento is joined by guest Jake Stahl, an expert in innovation and mind science in the field of training and skill-building in customer service. With over 30 years of experience across 6 count...

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706: The REALITIES of selling and succeeding on Amazon… and how experts give you an unfair advantage w/ Josh Gibson
Nov. 3, 2023

706: The REALITIES of selling and succeeding on Amazon… and how exper…

In this episode of the Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento sits down with guest Josh Gibson to discuss the world of e-commerce, specifically focusing on Amazon and the power of data-driven decision-ma...

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694: A simplified sales PROCESS that you can repeat for success and growth w/ Bill Bradshaw
Oct. 16, 2023

694: A simplified sales PROCESS that you can repeat for success and g…

In today's episode we’re joined by a special guest, the incredible sales expert Bill Bradshaw. Bill is a sales executive and entrepreneur who has achieved remarkable success throughout his career. As the CEO of Simplified Sal...

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692: ACTION SATURDAY (nail your elevator pitch!)
Oct. 14, 2023

692: ACTION SATURDAY (nail your elevator pitch!)

One of the most common questions we're asked is "what do you do?" In today's episode we'll talk about ways to answer that question so that you maximize your chances of success in conversations with people without fumbling you...

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689: Innovating (and increasing revenues!) by using what you ALREADY have w/ Traci Robinson-Williams
Oct. 9, 2023

689: Innovating (and increasing revenues!) by using what you ALREADY …

In this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento sits down with Traci Robinson-Williams, the mastermind behind the concept of “Marketing Powered Innovation.” With her expertise in marketing-...

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