Marketing & Sales Strategies Episodes

Ever wonder how your competitors manage to entice their audience into clicking, subscribing, and buying? Our latest Action Saturday is a very simple action to decode the success of your rivals' ad campaigns without spending a dime. You'll learn how to sift through the clues left by their spendings, from what offers they're converting to the strategic messaging that has their customers head over heels. Prepare to don your detective hat, because we're not just mindlessly scrolling through social m...

Have you ever wondered how a tech journalist evolves into a master storyteller for some of the world's most innovative companies? Ellis Hamburger joins our host Brian Lofrumento on an intriguing journey through the landscape of corporate narrative, from his beginnings at The Verge to revolutionizing storytelling at Snapchat. Our conversation spotlights the pivotal role of storytelling in connecting with customers on an emotional level, the way it acts as a North Star for internal team alignment,...

In today's episode host Brian Lofrumento sits down with Ted Goldwyn, principal owner of Ted Goldwyn Communications and founder of Success Story Studio. They delve into the power of long-form content in financial services marketing, the significance of client success stories, and the pivotal role of content in educating consumers and businesses. Ted shares valuable advice on identifying ideal clients and leveraging content for business growth, while Brian highlights the importance of strategy in ...

In today's episode we'll talk about a SIMPLE yet ACTIONABLE thing you can do to tangibly move your business forward: get on a discovery call with someone (or a bunch of someones!) that you know would benefit from your product or service.

In today's episode host Brian Lofrumento sits down with Konstantin Popovic, the founder of Impact3P, a sustainability consultancy. Konstantin shares his inspiring journey from working in advertising to becoming a sustainability advocate, discussing pivotal moments that led him to establish his consultancy. The episode delves into the interconnectedness of people, planet, and profit as Konstantin explains how organizations can align their impact in these areas to join the sustainability revolutio...

In today's episode we'll talk about the most important and basic step of developing your sales PROCESS: having a proposal!

In today's episode we'll talk about the power of copywriting when it comes to enhancing your business skillset and knowledge library, and Brian reveals his favorite copywriting resource.

In this episode, our host Brian Lofrumento dives into a captivating conversation with Robin Boyar, founder of thinktank research & strategy. As a seasoned market research expert with over 25 years of experience, Robin shares insightful perspectives on the crucial role of market research for entrepreneurs. They discuss the importance of understanding customer needs, navigating the competitive landscape, and delivering on promises. Throughout their engaging dialogue, they explore topics ranging fr...

In today's episode we'll talk about the easiest way to start standing out with regards to branding... especially when you're starting out and growing!

In today's episode, host Brian Lofrumento sits down with the talented Crystina Clauson, an expert in restaurant support and off-premise verticals, and CEO of Make Good Lemonade. Together, they delve into the crucial role of flexibility in the restaurant industry, exploring everything from leveraging digital tools and marketing strategies to the power of genuine conversations in client acquisition. Crystina's wealth of knowledge and experience offers invaluable lessons for entrepreneurs navigatin...

In this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento welcomes Jeanne Dumari, CEO of Bon Voyage, to share her inspiring journey as an entrepreneur. Jeanne and her husband went head first into launching their business, highlighting the resilience and adaptability needed in the entrepreneurial world. They are leveraging digital marketing and Jeanne's expertise to launch their travel app, aiming to personalize itineraries based on individual preferences. Brian dives de...

In today's episode, we have the pleasure of delving into the world of sales and entrepreneurship with our guest Michael Heyman. Michael, an experienced head of growth and business owner, joins us to share his invaluable wisdom on understanding customers' needs, creating a genuine sales process, and the significance of providing value. With a focus on actionable advice, personal anecdotes, and expert insights, this episode is sure to inspire and educate as we navigate the journey of building a su...

Today we are joined by the dynamic marketing expert and CEO of Stealth Consulting, Wes Mathews. Wes shares his extensive experience in building successful businesses from concept to success, offering insights on transparent digital marketing strategies and the evolving landscape of the industry. He emphasizes the crucial need for due diligence in hiring and investing and highlights the transformative impact of AI in the coming years. Listeners will gain valuable advice on perseverance, seeking m...

In today's episode we'll talk about a BIG change in the world of email deliverability and the 10 minute action you can take to ensure your emails are delivered in people's inboxes!

In this episode, our host Brian Lofrumento sits down with digital marketing expert Jonathan Sellers, CEO of Solucru. Jonathan shares invaluable insights into the crucial balance between human touch and automation in client businesses, shedding light on tools and strategies such as CRMs, Mailchimp, and SMS for lead communication and follow-ups. The conversation delves into the significance of understanding customer journeys, the role of attribution tracking technology, and the impact of compoundi...

In today's Action Saturday episode we'll talk about a super simple (and fun!) way to get more engagement and show up in front of more people while also flexing your "imperfect action" muscle when it comes to content creation for your business!

Today we have an inspiring conversation with guest Brent Newton, CEO of myOwl, who shares his innovative idea of creating a dashboard for kids that aggregates school information to streamline accessibility and efficiency. We dive into the strategic approach of targeting schools as customers, the challenges of integrating with EdTech apps, and the potential impact of the solution. Brent's entrepreneurial pivot, his unique experiences as a parent and first-time founder, and his insights on buildin...

In today's episode, host Brian Lofrumento sits down with Nico Ullah, co-founder of Numinal Agency. Nico and his team are at the forefront of using data and AI technology to help athletes and brands maximize their partnerships and sponsorship deals. With the power of data and AI, they can accurately forecast an athlete's increasing reach and advise on content strategies that generate exponential exposure. Whether you're an athlete looking to build a strong brand or a brand seeking the right athle...

In this episode of the Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento chats with Luke Bivens, founder of QC Growth and a seasoned expert in early-stage sales. Luke shares invaluable insights and strategies for aspiring entrepreneurs looking to navigate the sales process and generate initial revenue. Throughout the conversation, Brian and Luke explore the importance of curiosity, empathy, and storytelling in sales, as well as the significance of operational efficiency and staying le...

In today's episode we'll talk about a very easy and strategic way to see other companies' and industries' sales processes, deliverables, follow-ups, and so much more by simply going through their sales process as a potential customer!

In this episode of the Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento sits down with award-winning creative leader and brand strategist, Imri Larsen. Imri shares insights on the evolving nature of brand identity and the critical role it plays in driving business success. From the intangible aspects of branding to the impact of a unified organizational voice, Imri sheds light on the holistic approach needed for effective brand development. With real-world examples and practical advi...

Today, host Brian Lofrumento is joined by the talented Tricia Kazmar, founder of Kazmar Creative, to delve into the crucial role of creativity in solving business problems. Tricia's expertise in design and storytelling has elevated brands across nonprofit, healthcare, education, and technology sectors, emphasizing the enduring power of a consistent and memorable brand. The duo explores the significance of branding consistency, the impact of AI on creativity, the balance between authenticity and ...

Our guest today is the founder and CEO of The Social G Company, Mary Gunther. Mary is passionate about social media and believes it is a powerful communication platform that all businesses should utilize. She shares her background and how her grandmother's entrepreneurial journey inspired her. We dive into the positive impact of social media on business and address common barriers such as discomfort with being on camera and finding time to create content. Mary provides valuable insights on creat...

In today’s episode host Brian Lofrumento is joined by guest Jake Stahl, an expert in innovation and mind science in the field of training and skill-building in customer service. With over 30 years of experience across 6 countries, Jake has developed a unique approach to understanding the psychology of decision-making and effective communication. Jake shares his insights on topics such as the importance of personalizing customer service, the rise of fractionals in the workforce, and the impact of...