Marketing & Sales Strategies Episodes

In this episode of the Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento sits down with guest Josh Gibson to discuss the world of e-commerce, specifically focusing on Amazon and the power of data-driven decision-making. They delve into topics such as the branded product strategies of Costco and Amazon, the importance of PPC advertising, the impact of AI in the world of e-commerce, and the challenges and opportunities of selling on Amazon. Join us as Josh shares insights, practical tip...

In today's episode we’re joined by a special guest, the incredible sales expert Bill Bradshaw. Bill is a sales executive and entrepreneur who has achieved remarkable success throughout his career. As the CEO of Simplified Sales Strategies, Bill provides outsourced VP of Sales functions for various client companies, making his insights applicable to businesses of all industries. Join us as we dive into a captivating conversation with Bill about the secrets to effective sales strategies and improv...

One of the most common questions we're asked is "what do you do?" In today's episode we'll talk about ways to answer that question so that you maximize your chances of success in conversations with people without fumbling your way through it!

In this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento sits down with Traci Robinson-Williams, the mastermind behind the concept of “Marketing Powered Innovation.” With her expertise in marketing-powered innovation, Traci shares valuable insights and strategies to optimize existing assets and achieve meaningful results. From expanding your focus to embracing the customer experience, Traci provides actionable tips for listeners to apply to their own businesses. Join u...

In today's episode you'll get a jumpstart on putting together your Black Friday / holiday season promo!

In this episode, host Brian Lofrumento is joined by a special guest, Shawn Sundsvold, co-owner and COO of Gold Bear Media, a marketing agency specializing in organic growth strategies. Shawn dives deep into the importance of measuring progress, tracking success, and celebrating achievements in your entrepreneurial journey. From understanding your target audience's stories to harnessing the power of social media for brand recognition, this episode is packed with valuable insights and practical ad...

In today's episode we're going to talk about THE simplest thing you can do to start getting more eyeballs and attention on your business... which leads to more conversations, more sales, and more potential referrals!

Welcome back to another episode of The Wantrepreneur to Entrepreneur Podcast! Today we have a special guest joining us: Leslie Gibbs. Leslie is a branding expert with over 30 years of experience in the field, having worked with over 50 different brands. She's the founder and CEO of Strategic Branding Matters, a strategic consulting firm that helps companies define, refine, or refresh their brand and marketing strategy. In today's episode, Leslie will be sharing her valuable insights on branding,...

In today's episode we'll talk about potentially THE most important task that ALL entrepreneurs (and yes, wantrepreneurs!) must incorporate into their daily/weekly/monthly task lists: FOLLOWING UP with people!

In this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento sits down with email marketing strategist, direct response copywriter, and founder of Beeline Copy, Bridget Poston. Together, they dive deep into the world of email frequency, copywriting techniques, and how to maximize revenue through effective email marketing strategies. Bridget shares her expertise in helping businesses increase their monthly revenue by over 70% through personalized, high-converting email camp...

In today's episode we'll talk about the EASIEST and QUICKEST way to start increasing your credibility and authority with audiences all across the world by leveraging HelpAReporter.com, which is a FREE service that pops up in your inbox every day with media and PR opportunities for you to reply to!

In today's episode we’re joined by a very special guest, Janet Bartoli, who is here to share her expertise on a topic that is constantly evolving yet crucial for any business's success: Search Engine Optimization. Janet breaks down the common misconceptions surrounding SEO and emphasizes why it is far from dead. Throughout the conversation, we explore strategies to leverage content on platforms like YouTube, conduct comprehensive website audits, and analyze competitors' tactics to improve organi...

In today's episode we are joined by a special guest, Christian Belloso, the founder and CEO of TimeCharge. Christian is an entrepreneur with a passion for solving problems and making a difference in the world of electric vehicles (EVs). He has identified the issues with current EV infrastructure and is determined to create a sustainable, accessible, and stress-free charging network. Christian shares his journey, from missing out on social events to focus on his business, to seeking funding for h...

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento interviews guest Jenni McKinnon, the founder and CEO of WP Pros(e). Jenny shares her insights on writing for the web, the importance of empathy in sales and marketing, and the power of adopting a conversational tone with customers. They discuss the mindset shift needed to write copy from the customer's perspective, as well as the technical aspects of web development and writing. Together, they emphasize the impor...

In today's episode, host Brian Lofrumento sits down with special guest Alejandro Aguilar, founder of RestoStrategy and an expert in marketing for the restaurant industry. Alejandro brings a wealth of experience and knowledge to the table, with almost 30 years in the industry and a passion for helping restaurants thrive. Together, they delve into the world of entrepreneurship and discuss the importance of intentional and ROI-driven marketing strategies. Get ready to discover the secrets behind ef...

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento is joined by Gina Arcediano, the founder and CEO of Unleash Advertising & Advocacy. With over 25 years of experience in media business development and marketing, Gina is an expert at helping people unleash their messages. Brian and Gina delve into the importance of community engagement in today's digital world and how businesses can align with nonprofits for mutual benefit. They also discuss the significance of t...

On the latest episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento and founder of First North Marketing, Jon Stojan, discuss strategies for successful selling on Amazon. The conversation underscores the importance of a strong product, managing reviews, and prioritizing sales velocity over immediate profits. Emphasizing the value of Amazon's pay-per-click platform, Jon shares strategies such as using inserts for review generation, optimizing Amazon SEO, and leveraging high-...

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento welcomes Emma Wihtol, the founder of Frame Marketing, for a conversation about social media growth. Emma shares her expertise in various marketing aspects, including social media, audience growth, content that converts, and influencer outreach. In this conversation we tackle the challenge of attracting new audiences and underscore the value of human connection, even in business-to-business relationships. ABOUT EM...

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento welcomes Shelly Peterson, founder and CEO of Promoting Me LLC. Shelly is a personal branding expert and shares her insights on standing out in any industry. They discuss the importance of personal branding and how it can transcend individual businesses and last a lifetime. Shelly also talks about the significance of incorporating personal stories into your brand and the need to overcome negative self-talk and fea...

On this episode of The Wantrepreneur to Entrepreneur Podcast, Brian Lofrumento sits down with Callie Kerbo, founder of Honeycomb , who developed a unique approach called "Brand in a Week." Callie shares her process for achieving a flow state while working and how it helps minimize resistance in her work. The conversation also dives into the importance of finding your unique style and values-aligned team, as well as the benefits of failure and giving room for growth. Listeners will gain key takea...

This is a SUPER simple action that you CAN and SHOULD take TODAY to have more conversations, generate more opportunities, and be of service to more people!

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento welcomes guest Matt Egol, founder of JourneySpark Consulting, to discuss how to generate the right insights to guide brand, innovation, and experience design. Matt is a recognized thought leader in the experience management space with over 25 years of consulting experience. The discussion focuses on the importance of customer experience (CX) in businesses, from designing peaks in the experience to aligning campai...

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento interviews James Maxwell, the CEO of The Social Seeds, a full-stack marketing agency that focuses on organic sustainable growth through social media marketing. They discuss the importance of having a goal and plan in place, using reverse engineering to break down steps and prioritize tasks, and finding a good balance between budget, time, and goals for sustainable growth. The guest shares his background as an ent...

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento speaks with storytelling expert Hari Kumar about using storytelling in marketing. They share personal experiences and insights into the power of relatable storytelling, and give tips on how to build and grow storytelling skills. The episode covers various aspects of storytelling, including finding inspiration, adding detail, and using supporting characters. They also discuss the importance of intentionality and p...