NEW: We're now partnered with Catapult x UPenn as a content partner! Learn more about our partnership here.

Marketing & Sales Strategies Episodes

639: Social media success the SIMPLE (and social) way w/ Emma Wihtol
July 31, 2023

639: Social media success the SIMPLE (and social) way w/ Emma Wihtol

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento welcomes Emma Wihtol, the founder of Frame Marketing, for a conversation about social media growth. Emma shares her expertise in various mark...

Listen to the Episode
635: A PERSONAL brand in a digital world beyond JUST your business w/ Shelly Peterson
July 26, 2023

635: A PERSONAL brand in a digital world beyond JUST your business w/…

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento welcomes Shelly Peterson, founder and CEO of Promoting Me LLC. Shelly is a personal branding expert and shares her insights on standing out i...

Listen to the Episode
634: IMMERSION and flow state to build your unique brand (in ONE week!) w/ Callie Kerbo
July 24, 2023

634: IMMERSION and flow state to build your unique brand (in ONE week…

On this episode of The Wantrepreneur to Entrepreneur Podcast, Brian Lofrumento sits down with Callie Kerbo, founder of Honeycomb , who developed a unique approach called "Brand in a Week." Callie shares her process for achiev...

Listen to the Episode
632: ACTION SATURDAY (tell people what you do!)
July 22, 2023

632: ACTION SATURDAY (tell people what you do!)

This is a SUPER simple action that you CAN and SHOULD take TODAY to have more conversations, generate more opportunities, and be of service to more people!

Listen to the Episode
630: Crafting brand-defining PEAKS to create a customer experience (and loyalty!) w/ Matt Egol
July 19, 2023

630: Crafting brand-defining PEAKS to create a customer experience (a…

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento welcomes guest Matt Egol, founder of JourneySpark Consulting, to discuss how to generate the right insights to guide brand, innovation, and e...

Listen to the Episode
625: Growing ORGANICALLY and with the power of AI and marketing tech w/ James Maxwell
July 12, 2023

625: Growing ORGANICALLY and with the power of AI and marketing tech …

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento interviews James Maxwell, the CEO of The Social Seeds, a full-stack marketing agency that focuses on organic sustainable growth through socia...

Listen to the Episode
619: The power of STORIES done the RIGHT way in business (and life!) w/ Hari Kumar
July 3, 2023

619: The power of STORIES done the RIGHT way in business (and life!) …

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento speaks with storytelling expert Hari Kumar about using storytelling in marketing. They share personal experiences and insights into the power...

Listen to the Episode
614: A STRATEGIC content calendar and marketing presence w/ Alma Pantaloukas
June 26, 2023

614: A STRATEGIC content calendar and marketing presence w/ Alma Pant…

In today's episode we're joined by the energetic and talented Alma Pantaloukas, the founder of Ritual Thrive and a digital media industry expert with 10 years of experience, to discuss content creation and marketing strategy....

Listen to the Episode
612: ACTION SATURDAY w/ Liz Lilly (3 STEPS TO BEAT PERFECTIONISM!)
June 24, 2023

612: ACTION SATURDAY w/ Liz Lilly (3 STEPS TO BEAT PERFECTIONISM!)

ABOUT LIZ Liz Lilly — she loves building brands. She cares deeply about how brands think strategically and how brands show up daily. With over a decade of marketing and brand management experience, she’s the Founder and Princ...

Listen to the Episode
610: ALL your brand's touch points and how it can serve YOU and your customers w/ Liz Lilly
June 21, 2023

610: ALL your brand's touch points and how it can serve YOU and your …

In today's episode of The Wantrepreneur to Entrepreneur Podcast we dive into the importance of branding and how it doesn't have to be a complicated process. Our guest, the enthusiastic and brilliant Liz Lilly (founder of Lill...

Listen to the Episode
607: ACTION SATURDAY w/ Alexander Biega (FUNNEL HACK!)
June 17, 2023

607: ACTION SATURDAY w/ Alexander Biega (FUNNEL HACK!)

In this Action Saturday episode of The Wantrepreneur to Entrepreneur Podcast, we're joined by the brilliant Alexander Biega (owner of Your Scale Source ) where he'll reveal how ANYONE can "funnel hack" successful companies an...

Listen to the Episode
606: POWERFUL marketing strategies for RAPID niche & local success w/ Josh Crouch
June 16, 2023

606: POWERFUL marketing strategies for RAPID niche & local success w/…

In this episode of the Wantrepreneur to Entrepreneur Podcast we're joined by the brilliant and insightful Josh Crouch, founder of Relentless Digital. Josh goes deep into sharing marketing strategies that are powering RAPID gr...

Listen to the Episode
601: From hustling for free to CRUSHING the restaurant industry w/ Juan Hernandez & Christian Paula from Button Up Media
June 9, 2023

601: From hustling for free to CRUSHING the restaurant industry w/ Ju…

Together, Juan Hernandez and Christian Paula co-founded Button Up Media, a Miami, FL-based full-service marketing company specializing in restaurant-focused marketing. Button Up Media assists restaurants in building a strong ...

Listen to the Episode
599: DIRECT marketing vs. brand awareness w/ Alexander Biega
June 5, 2023

599: DIRECT marketing vs. brand awareness w/ Alexander Biega

On this episode of The Wantrepreneur to Entrepreneur Podcast, we're joined by the brilliant Alexander Biega (owner of Your Scale Source ) to talk about the effectiveness and ROI of direct response marketing. Alexander explain...

Listen to the Episode
598: Your customers want THESE things... so you MUST speak to them!
June 4, 2023

598: Your customers want THESE things... so you MUST speak to them!

In today's episode we'll talk about very important concepts when it comes to your marketing and messaging, and how embracing basic human behavior and psychology will help your marketing and copy to stand out in a crowded mark...

Listen to the Episode
597: ACTION SATURDAY w/ Jon Osting (KNOW WHO'S VISITING YOUR WEBSITE!)
June 3, 2023

597: ACTION SATURDAY w/ Jon Osting (KNOW WHO'S VISITING YOUR WEBSITE!)

ABOUT JON Jon Osting is the Founder of Startup Sales Shop, a company that specializes in helping small businesses and startups in the B2B sector enhance their presence on LinkedIn in an affordable manner. His mission is to en...

Listen to the Episode
596: Targeted OUTREACH to get meetings and SALES w/ Jon Osting
June 2, 2023

596: Targeted OUTREACH to get meetings and SALES w/ Jon Osting

In today's episode we're joined by the enthusiastic and personable Jon Osting to talk about his strategies and approach when it comes to targeted outreach efforts and booking meetings with the RIGHT people. Jon discusses how ...

Listen to the Episode
595: Your website's STRATEGIC blueprint w/ Jennifer DeRosa
May 31, 2023

595: Your website's STRATEGIC blueprint w/ Jennifer DeRosa

Join us for this episode of the Wantrepreneur to Entrepreneur Podcast as we dive into the world of website building with special guest Jennifer DeRosa, founder of Toto Coaching. Jennifer's passion for websites and technology ...

Listen to the Episode
594: COMPOUND growth without paid ads (and 40 strategies to do it!) w/ Brian Carmody
May 29, 2023

594: COMPOUND growth without paid ads (and 40 strategies to do it!) w…

Brian Carmody has led and grown, as owner and president, a small regional manufacturer to nationwide sales that include huge enterprises like the US Veterans Administration, United Health Group, Google, and Amazon. He has led...

Listen to the Episode
591: A sales PLAN for closing more, following up, and growing FASTER w/ Lisa Proeber
May 26, 2023

591: A sales PLAN for closing more, following up, and growing FASTER …

Lisa Proeber is an innovative sales leader and business development strategist who is determined to change the mindset that sales is a dirty word. With almost 20 years under her belt shattering sales goals for companies rangi...

Listen to the Episode
589: Last mile conversions for EVERY business w/ Matt Lo from Chipbot
May 22, 2023

589: Last mile conversions for EVERY business w/ Matt Lo from Chipbot

In today's episode of The Wantrepreneur to Entrepreneur Podcast we're joined by Matt Lo, the founder and CEO of Chipbot . Matt discusses how their technology aims to solve last mile conversion issues on websites with the use ...

Listen to the Episode
585: Getting better at sales through PRACTICE and being UNIQUE w/ Christi Loucks
May 17, 2023

585: Getting better at sales through PRACTICE and being UNIQUE w/ Chr…

Christi Loucks is the owner and founder of Crafted Sales Co., a consultancy aimed at helping high-growth startups drive revenue through strategic sales enablement programs. Prior to starting her business, Christi worked for 1...

Listen to the Episode
583: The most important aspect to consider in your business decisions!
May 14, 2023

583: The most important aspect to consider in your business decisions!

In today's episode we'll talk about the most important strategic question that you can (and should!) ask yourself when deciding on EVERY aspect of your business... from what your business idea itself is, to how to position yo...

Listen to the Episode
580: The SECRET truths about paid ads w/ Kole Riggs
May 10, 2023

580: The SECRET truths about paid ads w/ Kole Riggs

Kole Riggs is the co-founder of Ad Labs Marketing. Kole has been in the performance marketing industry for 7+ years, helping e-commerce and digital product brands grow through paid advertising. With his proprietary systems an...

Listen to the Episode