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Marketing & Sales Strategies Episodes

May 25, 2022

475: Do NOT make the biggest mistake I've ever made :(

In today's episode we're going to talk about what you MUST do any time you get new customers or clients... because doing the OPPOSITE of this is what I consider my biggest mistake ever!

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April 13, 2022

468: The BEST way to identify the PERFECT lead magnet

Choosing the right lead magnet is a VERY important aspect of your marketing as it's the front-end of your lead generation efforts, which kicks off your sales process. In today's episode we'll talk about how to identify the be...

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April 6, 2022

465: STOP guessing and START modeling!

In today's episode we'll talk about how success leaves clues, and why that means you should NOT be guessing when it comes to your marketing, your copywriting, and your sales efforts, as well as two powerful tools that you can...

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Jan. 26, 2022

461: Your website NEEDS to do these three things!

Entrepreneurs are missing a HUGE opportunity to have their website work for them, so in today's episode we'll reshape the way you view your website's impact on your business and talk about how to use your website to generate ...

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Jan. 19, 2022

458: The MISSING INGREDIENT in your sales and marketing!

In today's episode we'll talk about the simple yet powerful strategy that ALL engaging and persuasive speakers, leaders, and salespeople use... FUTURE PACING! By injecting this into your marketing and sales campaigns, you'll ...

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Jan. 12, 2022

455: Use this simple strategy to put together an INCREDIBLE offer!

Whether you're just starting out OR you're a seasoned veteran, BUNDLING is a simple strategy to reach more people, put together an IRRESISTIBLE offer, and generate revenue from better serving more people.

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Jan. 5, 2022

452: Your marketing MUST do THIS!

In today's episode we'll discuss the marketing phrase coined by Robert Collier when he said "Always enter the conversation already taking place in the customer's mind."

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July 21, 2021

439: The THREE types of traffic (this is important!)

In today's episode we'll talk about diversifying your traffic by leveraging the three types of traffic: traffic you influence, rent, and own!

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July 14, 2021

436: My favorite FREE traffic source!

In today's episode we'll talk about an amazing (and FREE) traffic source that utilizes much bigger established audiences for you to get in front of thousands of people and drive more traffic and attention to your website and ...

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May 12, 2021

424: INSTANTLY become better at marketing and sales with THIS!

Great marketing means entering the conversation that's already happening in your prospects' heads, and in today's episode I'll share with you a simple exercise and document that you can create to instantly have better marketi...

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March 26, 2021

413: A behind-the-scenes exclusive conversation with a 7-figure brand…

Ever wondered what the difference is between industry leaders and entrepreneurs who are just ignored and forgotten about? In today's episode you'll get behind-the-scenes access to a conversation I recently had with Rachel Gog...

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March 24, 2021

412: This marketing funnel is CRAZY!

In today's episode you'll learn about my second most profitable marketing funnel ever, how it works, and why it works... as well as some ideas to make it work for YOUR industry.

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March 17, 2021

410: My most profitable funnel EVER!

In today's episode you're going to hear about the ONE marketing funnel that has generated more revenue and customers and clients for my businesses than any other... and why and how it works!

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March 3, 2021

407: Close more sales the EASY way by doing this starting TODAY!

The only person who is better than YOU are at selling your products or services is... your customers! In today's episode we'll talk about the importance of asking for reviews and testimonials, and a really low-key way to ask ...

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Feb. 24, 2021

404: Ignore this competitor at your peril!

Think that you need to convince your prospect on why your product or service is better than your competition? Think again! In today's episode we talk about the #1 thing that you're up against in any sales pitch: your prospect...

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Feb. 17, 2021

401: Are you doing these two things? (MUST DO FOR ENTREPRENEURS!)

In today's episode we'll talk about the VERY simple strategy behind turning your email list into revenue. If you're not doing these two things, then you need to start now!

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Feb. 12, 2021

399: How to use a BOOK to grow your business w/ Laura Gale

Laura Gale has been in the publishing industry for more than a decade, and has worked on bestsellers such as the Twilight series and the personal memoirs of Nelson Mandela and Tina Fey. Now, she helps entrepreneurs write, pub...

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Feb. 3, 2021

395: Interest- vs. intent-based marketing

There are two VERY different forms of marketing at your disposal as an entrepreneur: intent-based marketing and interest-based marketing. In today's episode we'll talk about the differences between the two forms and give exam...

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Jan. 22, 2021

390: How to become (micro) famous to the RIGHT people and become in d…

Have you ever wondered if you have to be like GaryVee and be hustling and marketing around the clock on every social media platform? In today's episode Matt Johnson, the author of MicroFamous: Become Famously Influential to t...

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Jan. 20, 2021

389: Get the low hanging fruit to succeed FASTER!

In today's topic we'll talk about making marketing and sales harder than it should be... and acknowledge the low-hanging fruit that will make your life easier and more profitable!

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Jan. 13, 2021

386: This strategy ALWAYS works!

The worst response to any marketing you can do is silence... and in today's episode we'll talk about how to get your audience to start engaging with you, whether it's over email, social media, or in person.

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Oct. 28, 2020

381: It doesn't have to be sexy!

Getting your first customer or client is THE most important thing when you start your business, and in today's episode we'll talk about how to make it happen... without any funnels, ad campaigns, or fancy marketing stuff!

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Oct. 7, 2020

379: You'll make more money if you do THIS!

As entrepreneurs we often get pulled in many different directions, but in today's episode we'll talk about the ONE activity you can do this month to start making more money!

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Sept. 18, 2020

372: Running Facebook Ads PROFITABLY w/ Brandon Hendrix

In today's episode you're going to hear directly from Brandon Hendrix, the VP of Marketing at Thrasio (the world's FASTEST company to reach a $1b+ valuation while being profitable). Brandon spoke to Launch Coalition members L...

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