Marketing & Sales Strategies Episodes

In today's episode we're joined by the energetic and talented Alma Pantaloukas, the founder of Ritual Thrive and a digital media industry expert with 10 years of experience, to discuss content creation and marketing strategy. Alma shares her journey from being a social media coordinator at LaCroix to creating her dream business, emphasizing the importance of a customer-centric approach in content creation and community management. She provides tips on creating effective content calendars, identi...

ABOUT LIZ Liz Lilly — she loves building brands. She cares deeply about how brands think strategically and how brands show up daily. With over a decade of marketing and brand management experience, she’s the Founder and Principal Brand Consultant at Lilly View LLC. She helps clients as big as billions to clients as small as start-ups elevate their brand. Like any good brand consultant, she’ll help you define why you’re here, where you’re going, and who you’re talking to. She’ll also help turn st...

In today's episode of The Wantrepreneur to Entrepreneur Podcast we dive into the importance of branding and how it doesn't have to be a complicated process. Our guest, the enthusiastic and brilliant Liz Lilly (founder of Lilly View ), shares her experience in distilling a brand's purpose and direction into a few key phrases, leading to consistency in messaging across all touchpoints. We discuss the importance of repetition, networking, and the iterative process of branding. Liz emphasizes the ne...

In this Action Saturday episode of The Wantrepreneur to Entrepreneur Podcast, we're joined by the brilliant Alexander Biega (owner of Your Scale Source ) where he'll reveal how ANYONE can "funnel hack" successful companies and marketing campaigns using FREE tools that are accessible to anyone! Alexander Biega started out as a nonconformist kid with an entrepreneurial spirit who dropped out of high school and got into landscaping. He eventually went on to get his GED, went to community college, a...

In this episode of the Wantrepreneur to Entrepreneur Podcast we're joined by the brilliant and insightful Josh Crouch, founder of Relentless Digital. Josh goes deep into sharing marketing strategies that are powering RAPID growth for service businesses. We'll go deep into topics and strategies ranging from automating customer reviews to dominating local Facebook Groups to understanding how to rank in Google Maps. Josh stresses the importance of having a strong foundation before relying on paid a...

Together, Juan Hernandez and Christian Paula co-founded Button Up Media, a Miami, FL-based full-service marketing company specializing in restaurant-focused marketing. Button Up Media assists restaurants in building a strong community around their business by offering the most creative and effective organic social media content. The company also provides paid media strategy and management, website building, newsletter marketing, Google My Business optimization, and print design services. Juan He...

On this episode of The Wantrepreneur to Entrepreneur Podcast, we're joined by the brilliant Alexander Biega (owner of Your Scale Source ) to talk about the effectiveness and ROI of direct response marketing. Alexander explains how to strategically approach ads by understanding your customers' wants and needs, and shares how focusing on maximizing lifetime customer value is a key factor to a successful campaign. We also dive into the psychology of marketing, including how to use psychological tri...

In today's episode we'll talk about very important concepts when it comes to your marketing and messaging, and how embracing basic human behavior and psychology will help your marketing and copy to stand out in a crowded marketplace. We'll be using an excerpt from Seth Godin's book "This is Marketing" to illustrate the importance of this point.

ABOUT JON Jon Osting is the Founder of Startup Sales Shop, a company that specializes in helping small businesses and startups in the B2B sector enhance their presence on LinkedIn in an affordable manner. His mission is to enable these businesses to scale up their operations. Through the use of buying intent data, automation tools, and AI, Jon is able to assist small business owners and founders to increase their number of booked meetings with prospects by a staggering 300% week over week. His i...

In today's episode we're joined by the enthusiastic and personable Jon Osting to talk about his strategies and approach when it comes to targeted outreach efforts and booking meetings with the RIGHT people. Jon discusses how to effectively use buying intent data to reach potential clients, the importance of a human touch in messaging, and the benefits of combining automation with manual outreach efforts. Additionally, Jon drops some knowledge bombs on how to optimize your LinkedIn page and tagli...

Join us for this episode of the Wantrepreneur to Entrepreneur Podcast as we dive into the world of website building with special guest Jennifer DeRosa, founder of Toto Coaching. Jennifer's passion for websites and technology has taken her on an incredible entrepreneurial journey, including the sale of her first business (TechCare). We'll cover the importance of buyer personas and understanding your customer's pain points and desires, as well as the tools and technology available to improve effic...

Brian Carmody has led and grown, as owner and president, a small regional manufacturer to nationwide sales that include huge enterprises like the US Veterans Administration, United Health Group, Google, and Amazon. He has led the multimillion dollar company to the Inc. 5000 List of Fastest-Growing Companies three times tripling revenue and lowering the break-even point by a whopping 80%. He’s also authored five books about business growth, and his 300 articles have been featured on Investopedia....

Lisa Proeber is an innovative sales leader and business development strategist who is determined to change the mindset that sales is a dirty word. With almost 20 years under her belt shattering sales goals for companies ranging from small family businesses to giant S&P 500 corporations, she knows what it takes to increase revenue. When guiding companies and individuals on their sales journey, she embraces the philosophy that sales is both a science and an art. Her vision is to redefine and stand...

In today's episode of The Wantrepreneur to Entrepreneur Podcast we're joined by Matt Lo, the founder and CEO of Chipbot . Matt discusses how their technology aims to solve last mile conversion issues on websites with the use of video, live chat, and a quickly accessible knowledge base. In this episode we discuss the importance of personalization and showing a human face on a business website to engage customers. We also talk about the metrics used to measure the success of videos and how Chipbot...

Christi Loucks is the owner and founder of Crafted Sales Co., a consultancy aimed at helping high-growth startups drive revenue through strategic sales enablement programs. Prior to starting her business, Christi worked for 10 years leading Sales Enablement and Operations at multiple cybersecurity software companies, including Ping Identity and Chainalysis. She also works alongside her husband at Heritage Oaks Holdings, a holding company focused on acquiring and operating small businesses across...

In today's episode we'll talk about the most important strategic question that you can (and should!) ask yourself when deciding on EVERY aspect of your business... from what your business idea itself is, to how to position your product or service, to how and where to market your business!

Kole Riggs is the co-founder of Ad Labs Marketing. Kole has been in the performance marketing industry for 7+ years, helping e-commerce and digital product brands grow through paid advertising. With his proprietary systems and strategies, Kole and his team at Ad Labs Marketing have helped their clients generate $30M in revenue (and counting) since 2020. Through Ad Labs Marketing, Kole has enabled 80+ clients to scale their businesses and achieve their goals with data-driven paid advertising camp...

Cole Sieper is the Co-Founder and head of operations at Quantek Marketing. When he first started in business he discovered how challenging it is to generate attention and get customers. Not long after he realized many other business owners felt the same way. He decided to leverage his connections and build a dream team marketing agency to make sure no business owner ever feels stressed, overwhelmed, and lost about marketing again. Quantek Marketing helps business owners and entrepreneurs that fe...

Shannon Kuykendall is the founder of Up Automation, where she offers LinkedIn Lead Generation & Content Creation services for female founders who want to get their time back and scale their businesses. With her help, entrepreneurs and businesses can maximize their lead generation efforts and create top-quality content that will propel them forward. In addition, Shannon provides LinkedIn consultations and support that will give companies the tools they need to run successful lead generation campa...

Ann Donnelly is an International Digital Business Consultant, with 30+ years experience in business management and 20+ years in digital marketing. She worked in New York City, London, and spent twenty years in Ireland before returning to her roots in upstate New York five years ago. Last year she started up a new digital marketing consulting business, Placentric Digital Marketing, inspired by the way the communities there worked together to not only survive, but thrive, during the pandemic. With...

Josh Schonert is a speaker, best-selling author, and digital marketing specialist. He's been involved in many different industries, from selling meat door-to-door, selling insurance to farmers, and even having an almost decade long career in tech support with a fortune 500 company. Josh has always been an entrepreneur at heart, dating all the way back to elementary school where he would sell and trade POGS (if you know what that is, that's automatic brownie points). Josh first started studying d...

Josh Schonert is a speaker, best-selling author, and digital marketing specialist. He's been involved in many different industries, from selling meat door-to-door, selling insurance to farmers, and even having an almost decade long career in tech support with a fortune 500 company. Josh has always been an entrepreneur at heart, dating all the way back to elementary school where he would sell and trade POGS (if you know what that is, that's automatic brownie points). Josh first started studying d...

Kiesha King-Brown is a 20+ award winning Sr. Retail leader in Fortune 200 companies turned tech exec and customer strategist. Kiesha helped leaders turn around multi-million dollar markets with innovative customer strategies, and was the market leader asked to help create the loyalty program for Gap Inc., Old Navy. Kiesha transitioned to coaching small business owners, startup CEOs and executives connect the dots between leadership, customer strategy and financial performance before entering the...

Anne Gillaspie is the founder of Fix & Form, where she helps entrepreneurs and businesses imagine, create, and deliver the exceptional brand experience that audiences and customers crave. As a bonus, she also teaches business owners and their teams how to do it themselves so the experience touches every aspect of the business, from marketing to sales to customer service and everything in between (and before and after!). Anne's work and the work of her agency isn’t just about fixing brands and ho...