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Practical Business Skills & Tools Episodes

697: ACTION SATURDAY (talk to the people you serve!)
Oct. 21, 2023

697: ACTION SATURDAY (talk to the people you serve!)

In today's episode we'll go over a VERY simple action that you can take to better understand the audience that your business serves. Doing this one per week, fortnight, or monthly will help you more deeply understand your ideal clients and customers, which in turn makes your marketing, messaging, offers, and everything else that much easier and better!
672: ACTION SATURDAY (ask for reviews and testimonials!)
Sept. 16, 2023

672: ACTION SATURDAY (ask for reviews and testimonials!)

In today's episode we'll talk about how ANYONE – whether you're an entrepreneur OR a wantrepreneur – can and SHOULD be asking for testimonials and reviews from people that you've helped with things.
657: ACTION SATURDAY (introduce yourself!)
Aug. 26, 2023

657: ACTION SATURDAY (introduce yourself!)

In today's episode I'll give you VERY simple examples of how powerful introducing yourself to competitors and fellow entrepreneurs can be when it comes to accelerating your success!
652: ACTION SATURDAY (setup your email signature!)
Aug. 19, 2023

652: ACTION SATURDAY (setup your email signature!)

This is a VERY often overlooked piece of high-visibility real estate, so in today's episode we're talking about the importance of setting up your email signature AND some tools that can make your life easier (and your signature more professional!).
638: NOTHING IS WORKING!
July 30, 2023

638: NOTHING IS WORKING!

In today's episode we're going to be addressing that nagging feeling that ALL entrepreneurs experience from time to time when it feels like nothing is working.
624: IMPROV's secrets for creativity in business, leadership, and more w/ Kristen Brun
July 10, 2023

624: IMPROV's secrets for creativity in business, leadership, and more w/ Kristen Brun

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento sits down with Kristen Brun, an executive leadership coach with 15 years of experience in advertising tech and marketing. Kristen's unique approach combines business and leadership frameworks with principles from improv theater to help her clients accelerate their impact. They discuss the impact of improv on personal growth, team dynamics, and business trajectories, as well as the importance of self-grace, failur...
616: Thinking DIFFERENTLY in a world of tech, AI, software, and bias w/ Duan Uys
June 30, 2023

616: Thinking DIFFERENTLY in a world of tech, AI, software, and bias w/ Duan Uys

In this episode we're joined by the analytical and brilliant Duan Uys, CEO and founder of Qubix Data Solutions , to talk about the power of data in business decisions and emerging technologies. We'll delve into how data can be used to augment business decisions and the limitations of technology like AI. Our conversation today also touches on the importance of unbiased data and considering context in data analysis. Duan also shares insights on deploying no-code software programs, integrating AI t...
613: The #1 question to ask yourself TODAY.
June 25, 2023

613: The #1 question to ask yourself TODAY.

In today's episode I'll share with you the SINGLE most important question that I ask myself at the end of every week, month, quarter, and year to ensure that I move forward in the direction of my goals.
605: Tech systems that can scale with you (and help you scale!) w/ Mandy Maleta
June 14, 2023

605: Tech systems that can scale with you (and help you scale!) w/ Mandy Maleta

On this episode of The Wantrepreneur to Entrepreneur Podcast we welcome Mandy Maleta, founder of Assistant Solutions , to chat about the role of technology in entrepreneurship. Mandy shares her insights on using technology tools to create a white glove customer experience, the importance of scalable technology, and how to identify and fill gaps in your business. We'll discuss examples of popular software like HubSpot and ClickUp, and how to manage touchpoints with clients and leads using a CRM. ...
604: NEGOTIATION skills and strategies (BEYOND bargaining on price!) w/ Mark Mirra
June 12, 2023

604: NEGOTIATION skills and strategies (BEYOND bargaining on price!) w/ Mark Mirra

On this episode of The Wantrepreneur to Entrepreneur Podcast, our host Brian Lofrumento is joined by negotiation expert Mark Mirra, founder of the company Aligned . Mark shares his decade of experience in negotiation training and consulting, and his mission to change the way the world negotiates. We cover a variety of topics, including the importance of negotiation in business, the different types of negotiations, and ways to practice and improve negotiation skills. Mark emphasizes the importanc...
603: My most embarrassing entrepreneurial story EVER! (And my most valuable lesson)
June 11, 2023

603: My most embarrassing entrepreneurial story EVER! (And my most valuable lesson)

In today's episode we'll talk about the most valuable lesson I've ever learned as an entrepreneur, and how it happened on a night where I was at my most doubtful and critical.
602: ACTION SATURDAY w/ Brian Carmody (STRATEGIC PARTNERSHIPS!)
June 10, 2023

602: ACTION SATURDAY w/ Brian Carmody (STRATEGIC PARTNERSHIPS!)

Brian Carmody has led and grown, as owner and president, a small regional manufacturer to nationwide sales that include huge enterprises like the US Veterans Administration, United Health Group, Google, and Amazon. He has led the multimillion dollar company to the Inc. 5000 List of Fastest-Growing Companies three times tripling revenue and lowering the break-even point by a whopping 80%. He’s also authored five books about business growth, and his 300 articles have been featured on Investopedia....
592: ACTION SATURDAY w/ Kole Riggs (HOW TO ACTUALLY USE AI!)
May 27, 2023

592: ACTION SATURDAY w/ Kole Riggs (HOW TO ACTUALLY USE AI!)

Kole Riggs is the co-founder of Ad Labs Marketing. Kole has been in the performance marketing industry for 7+ years, helping e-commerce and digital product brands grow through paid advertising. With his proprietary systems and strategies, Kole and his team at Ad Labs Marketing have helped their clients generate $30M in revenue (and counting) since 2020. Through Ad Labs Marketing, Kole has enabled 80+ clients to scale their businesses and achieve their goals with data-driven paid advertising camp...
573: THIS decision dictates how much you're valued (OR NOT!)
April 30, 2023

573: THIS decision dictates how much you're valued (OR NOT!)

In today's episode we'll talk about the importance of understanding that who we choose to surround ourselves with dictates how much we're valued and appreciated... and the positive side of knowing that if we change who we're selling to then we can get in front of the people and businesses that appreciate and value us the most!
568: Where are your decisions coming from?
April 23, 2023

568: Where are your decisions coming from?

In this first ever Solo Sunday episode, we'll talk about the HOW and WHAT and WHY behind EVERY decision you make, and how by choosing that you'll dictate the results that you get in your life and in your business this week / this quarter / this year!
559: ACTION SATURDAY w/ Anne Gillaspie (AN EASY PERSONAL TOUCH!)
April 8, 2023

559: ACTION SATURDAY w/ Anne Gillaspie (AN EASY PERSONAL TOUCH!)

Anne Gillaspie is the founder of Fix & Form, where she helps entrepreneurs and businesses imagine, create, and deliver the exceptional brand experience that audiences and customers crave. As a bonus, she also teaches business owners and their teams how to do it themselves so the experience touches every aspect of the business, from marketing to sales to customer service and everything in between (and before and after!). Anne's work and the work of her agency isn’t just about fixing brands and ho...
551: ACTION SATURDAY w/ Johnny La (LOOK YOUR BEST!)
March 25, 2023

551: ACTION SATURDAY w/ Johnny La (LOOK YOUR BEST!)

Today you're going to get a super clear and direct action that you can take to build credibility when people search for you online, and it's something that EVERY entrepreneur needs! You'll hear it directly from entrepreneur and actor Johnny La, the founder of MRLA Media. Hear Johnny's full episode on the Wantrepreneur to Entrepreneur Podcast in Episode 528, and visit his website at www.MRLA-media.com
547: ACTION SATURDAY w/ Stephen Custer (DO YOUR RESEARCH!)
March 18, 2023

547: ACTION SATURDAY w/ Stephen Custer (DO YOUR RESEARCH!)

Our first ever Action Saturday is hosted by the hilariously serious Stephen Custer, founder of Dry Humor Marketing. Check out Stephen's full episode in Episode 525, and get even more awesome content from him on his YouTube channel @DryHumorMarketing. Visit his website at https://www.dryhumormarketing.com/
545: Work BACKWARDS to achieve your goals!
March 15, 2023

545: Work BACKWARDS to achieve your goals!

In today's episode we're going back to basics with a reminder about the simplest way to take actions that will help you achieve your goals: WORKING BACKWARDS!
529: STOP solving problems that DON'T exist!
Feb. 6, 2023

529: STOP solving problems that DON'T exist!

In today's episode we'll talk about creating – and solving – problems that don't exist, WHY we do it, and how to become aware of that so we can STOP creating problems and START taking action. This episode includes an excerpt from the book "The Mountain is You" by Brianna Wiest.
519: Putting HUMANITY into business and marketing w/ Erica McBeth
Jan. 13, 2023

519: Putting HUMANITY into business and marketing w/ Erica McBeth

In 2018, Erica McBeth set out on a mission to talk to one stranger a week for a full year. Her journey through that life-changing project is chronicled in her book, “52 New Friends”. Then, after spending nearly thirty years in advertising and marketing, Erica started McBeth Marketing in 2021 with the unusual mission to help people connect together in positive ways. McBeth Marketing helps small businesses bridge the strategy and execution gap. Erica sits on the Arizona Chapter Board of the Americ...
512: Figuring it out as you go w/ Sarah Ben-Saadon
Dec. 2, 2022

512: Figuring it out as you go w/ Sarah Ben-Saadon

Sarah Ben-Saadon is the owner of Alignment Online Marketing, which provides local marketing and SEO for business owners in the US, Canada and Israel. Their specialty is offering completely custom solutions for each client. Most of Sarah's clients have been with her for over 10 years. Sarah has 13+ years experience in SEO and online marketing and over 17 years experience in graphic design. She began her SEO and digital marketing journey by helping market her ex’s real-estate business and then loc...
511: How to find (and save on!) tools that will help your biz GROW!
Nov. 30, 2022

511: How to find (and save on!) tools that will help your biz GROW!

In today's episode I'll share with you my go-to resource for finding (and saving a LOT of money on!) tools that enable my businesses to grow more efficiently, more profitably, and FASTER! Check out AppSumo at AppSumo.com.
508: Is your business STARVING or FEASTING?
Nov. 23, 2022

508: Is your business STARVING or FEASTING?

In today's episode we'll talk about a brilliant strategy to ensure that your business FEASTS with insights from Newt Gingrich about chasing field mice or hunting antelope.
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