NEW: We're now partnered with Catapult x UPenn as a content partner! Learn more about our partnership here.

Episodes

July 5, 2024

881: MASTERING the art of international (and regional) business growth w/ Gilles Vanpoucke

Explore the world of international business expansion with the keen insights of entrepreneur Gilles Vanpoucke, who takes us through the triumphs and tribulations of growing a Belgian company on American soil. Gilles, with his treasure trove of experience from the banking, architecture, and design industries, unveils the key strategies and adaptations necessary for businesses hoping to thrive in varied markets. From the significance of local consumer needs to the strategic selection of corners of...
July 3, 2024

880: Advertising as an INVESTMENT (and how to do it with a plan!) w/ Rob Thorbjornsen

Unlock the secrets of successful marketing with Rob Thorbjornsen, the ingenious force behind Forge Advertising, as he guides us through the transformative power of authentic branding and strategic promotions. His leap from corporate life to the helm of his own agency is an adventure that reveals how passion, coupled with a deep understanding of marketing and business, can catapult any entrepreneur to new heights. Dive into the world of digital marketing with us and learn how to navigate the arr...
July 1, 2024

879: COLD OUTREACH... and ALL the reasons why it MUST be in your marketing mix w/ Austin McCulloh

Ever wondered how a former college football player turned financial advisor can revolutionize lead generation for advisors? Meet Austin McCulloh, the CEO of ReplyAssist, who's transforming LinkedIn outreach into a fine art for client acquisition. Austin's journey, filled with lessons from running businesses from a young age, will inspire you with strategies for initiating and nurturing professional connections. Discover the delicate balance between assertiveness and courtesy in our conversation,...
July 1, 2024

878: It's half time! (IMPORTANT SIX MONTHS AHEAD...)

Have you ever felt the urgency of time slipping away? Inspired by Brian's mom's wisdom that "time passes anyways," this episode focuses on the halfway mark of the year and the crucial importance of taking action now. This episode underscores the power of quarterly reviews and goal setting, reminding you that no matter how the first half of the year went, the next six months are brimming with potential. Each new day is a fresh opportunity to make strides toward your dreams.
June 30, 2024

877: ACTION SATURDAY (reignite your social media with the Jay Z post!)

Feeling invisible on social media? What if there was a quick tactic to reignite your online presence and command attention? Join our host Brian Lofrumento on this Action Saturday as we unlock the power of the "Allow Me to Reintroduce Myself" post. Inspired by Jay-Z's legendary lyrics, this episode will teach you how to remind your audience who you are, what you do, and why they should care—all in less than 10 minutes. Whether you're a social media ghost or a regular poster, this strategy can mak...
June 28, 2024

876: Unlocking VISIONARIES and how to complement ideas with execution w/ Jon Allen

Embark on a journey in today's conversation with Jon Allen, a savvy former music industry maestro who's struck a chord in the entrepreneurial world. From globe-trotting tours to orchestrating business growth strategies, Jon's story is a symphony of transformation, rich with lessons on channeling creative energy into lucrative ventures. Tune in to hear how he's crafting harmonious work environments and empowering visionaries to scale their practices with his innovative company, Visionary Clarity....
June 26, 2024

875: Turning your HOBBY into a FULL-TIME business w/ Lin Meyer

Imagine transforming a weekend hobby into a venture that captures the pulse of the IT world and powers professionals across the world. That's the story of Lin Meyer, an IT aficionado turned full-time entrepreneur and tech CEO, who joins us to chart the course from casual computing to pioneering Crucial Exams. Lin's narrative is a blend of nostalgic beginnings, Naval discipline, and the fire of entrepreneurship, promising listeners an inside look at the alchemy of turning passion into profit. His...
June 24, 2024

874: The HUMAN TRUTH behind video content that moves your customers w/ William Rossiter

Have you ever wondered how a simple disposable camera could revolutionize a marketing strategy? Join our host Brian Lofrumento as he sits down with the brilliant and talented William Rossiter, director of Slice, who did just that. His journey from web designer to video director and storyteller showcases the power of focusing on the 'why' in crafting messages that connect with people on a fundamental level. Together, we traverse his inspiring path, highlighting the notion that sometimes the small...
June 24, 2024

873: The most FRUSTRATING feeling we have as entrepreneurs!

Feeling stuck despite putting in the effort and the hours? You're not alone. On today's episode of the Wantrepreneur to Entrepreneur podcast, we discuss the grueling efforts and hours we all put into our businesses, only to be frustrated by the lack of progress. We'll unpack the critical shift from just clocking in hours to making your actions truly count. It's time to move away from the old mindset that equates hard work with success and focus on what really drives growth: strategic actions and...
June 22, 2024

872: ACTION SATURDAY (track your time!)

Ever wondered where your time really goes? In this Action Saturday episode, host Brian Lofrumento, shares his personal journey of mastering time tracking, a game-changer for boosting productivity. Discover how Rize.io has not only tracked his daily activities but has given him a crystal-clear picture of his time allocation, helping optimize the workweek and eliminate distractions. Tune in to learn the incredible benefits of time tracking, especially crucial for entrepreneurs juggling multiple t...
June 21, 2024

871: From IDEA to EXECUTION with people, processes, and collaboration w/ Sannette Coetzee

When resilience meets innovation, you get the remarkable story of Sannette Coetzee, a trailblazer in global agility from the heartlands of South Africa to the tech giants Visa and PayPal. Our conversation with Sannette is nothing short of a masterclass in entrepreneurial tenacity and the transformative potential of the Agile framework. As she takes us through her journey and dives into the realm of virtual reality application development, we're reminded of the profound impact that fostering conn...
June 19, 2024

870: THIS one strategy can transform your life, business, and PROFITABILITY w/ Lori Hardtke

Discover the financial strategies that took Lori Hartke from a solo IT managed service provider to a thriving entrepreneur, savoring success from the shores of Maui. Our esteemed guest Lori, not only pilots her Arizona-based business, ByteWize, Inc., remotely but also mentors at ITSP University, guiding others to scale their operations without bloating their staff. Our dynamic exchange dives into how she's harnessed the potent Profit First system, a financial philosophy that has shaped both her ...
June 17, 2024

869: GROWTH IS AT YOUR FINGERTIPS (and how to "dream out loud" to change the world) w/ Ron Hadley

Discover the intersection of heartfelt service and business acumen with Ron Hadley, the entrepreneur who is redefining success by aligning it with social impact. In today's insightful conversation, Ron reveals how the values instilled by his parents propelled him into a life where profit meets purpose, challenging the misconception that financial stability and societal betterment must exist on separate planes. Join us as we trace Ron's journey from his educational roots to becoming a beacon of c...
June 16, 2024

868: LOSING more! (This is tough for me...)

Can embracing failure pave the way to your ultimate success? Drawing inspiration from Roger Federer's profound commencement speech at Dartmouth, we uncover the powerful message that even the greatest champions encounter losses, and it's not the setbacks but our response to them that shapes our journey. Join us as we dive into Federer's career statistic—winning only 54% of the points—and how his mindset of focusing on the next opportunity with relentless intensity and clarity is crucial not just ...
June 15, 2024

867: ACTION SATURDAY (check your Google resume!)

Want to understand why your Google search results are your most crucial business card? Discover the transformative power of your "Google resume" in today's Action Saturday episode with your host, Brian Lofrumento. Brian uncovers the surprising impact your online presence has on your entrepreneurial journey and shares practical steps to ensure your Google search results reflect the brand image you desire. By Googling yourself in incognito mode, you strip away the biases of personalized search his...
June 14, 2024

866: EVERYTHING you've wanted to know about franchising (as a newbie or to scale your biz!) w/ Dominique Main

Unlock the door to business success with the wisdom of franchising expert Dominique Main, as she joins us to reveal how aligning your personal "why" with a franchise can be your golden ticket. Get ready to be inspired by Dominique’s journey from serial entrepreneur to franchising aficionado, as we dissect the strategic choices behind selecting opportunities that resonate with your deepest goals and values. This isn't just about finding a business; it's about discovering a venture that vibrates w...
June 12, 2024

865: ALL the ins and outs of AUTOMATION for your business w/ Camilo Henao

Unlock the transformative potential of automation with Camilo Henao, the visionary founder of Catalytics Automation, who joins us to demystify the complexities of integrating AI and automation in business growth. Camilo's expertise, honed from his time as a data scientist at IBM, shines as he maps out the entrepreneurial route from conception to execution. Witness a blueprint unfold for businesses large and small that promises not just time savings, but a tangible uptick in revenue. Through our ...
June 10, 2024

864: Attracting and Nurturing "Unicorn" Talent for Growth... While Creating a Culture For Everyone to Succeed w/ Alex Cheney

Discover the transformative power of inclusive recruiting with Alex Cheney, our special guest whose journey from the entertainment industry to HR expert is nothing short of captivating and insightful. As we chat with Alex, he shares invaluable wisdom on creating a recruitment process that not only attracts a diverse pool of talent but also offers candidates a genuine peek into the soul of a company's culture. Listen in to learn how strategic recruiting can set the stage for the long-term success...
June 10, 2024

863: Not done! (Is done a thing?)

Can success ever truly be achieved, or is it a never-ending journey? This episode of our podcast challenges the myth of being "done" with insights inspired by David Deida's "The Way of the Superior Man." We explore how the notion of reaching a final destination in business and life is a misconception and instead, it's about the continuous process of adapting, learning, and evolving.
June 8, 2024

862: ACTION SATURDAY (systems implementation in 10 steps w/ Petra Mayer)

Unlock the keys to a seamless system implementation with Petra Mayer, founder and lead consultant at Petra Mayer and Associates Consulting. Curious about how to effectively roll out a learning management system (or any other system) that meets all your organizational needs? Petra breaks down her proven 10-step process, starting from identifying and understanding your audience to creating detailed user stories. She’ll guide you through the intricate process of gathering and organizing user, busin...
June 7, 2024

861: Business INTELLIGENCE and how data is EVERYWHERE in your business w/ Nathan Westfall

Prepare to have your perspective on data transformed as we bring you an extraordinary story of transition and business intelligence with our guest, Nathan Westfall. Nathan's leap from air traffic control to wine tech wizardry exemplifies how a fervent passion, when intertwined with data, can revolutionize industries. His insights will illuminate how the seemingly mundane details of customer behavior can become the cornerstone of a robust business strategy, empowering local wineries to thrive in ...
June 5, 2024

860: How Learning Management Systems Transform Company Culture w/ Petra Mayer

Unlock the full potential of your workforce with the wisdom of Petra Mayer, an expert in learning and development, who joins us to shed light on the game-changing benefits of Learning Management Systems (LMS). You'll gain insights that transcend traditional training, as Petra shares a treasure trove of strategies to enhance team engagement and foster a culture ripe for growth. From her roots in the hospitality sector to the inception of her consultancy, Petra's story is a testament to the power ...
June 3, 2024

859: Leadership, Mission-Driven Personal Development, & Overcoming Adversity w/ Matthew Mumma

Imagine rising from a childhood steeped in adversity to becoming the CEO of your own company, all while battling inner challenges and societal obstacles. This is the journey of Matthew Mumma, leader of Red Tide Advisory Services, whose gripping narrative we unfurl in our latest episode. His path, marked by familial poverty, addiction, and disability, serves as a testament to resilience. As we venture through Matt's story, we uncover the strategies behind his climb up the corporate ladder, the un...
June 2, 2024

858: Helping MORE entrepreneurs GLOBALLY w/ Catapult x Catalyst @ UPenn's GSE

In this special episode of the Wantrepreneur to Entrepreneur Podcast, we announce our content partnership with Catapult, the EdTech Virtual Accelerator by Catalyst @ University of Pennsylvania's Graduate School of Education. Joining us are John Gamba, Entrepreneur in Residence at Catalyst @ Penn GSE, and Nae Nae Chairatchaneeboon, a senior at The Wharton School and Partnerships Manager at Catapult. Learn how our partnership with Catapult is inspiring entrepreneurs globally and revolutionizing...
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